When Paige Adams-Geller embarked on her journey with Paige Denim in 2004, it was more than just a business venture; it was a passion-driven exploration into the world of fashion. Today, the brand has transcended its denim roots to become an international lifestyle phenomenon, offering a wide array of products from leather and outerwear to footwear and accessories. With retail locations spanning major cities like California, New York, and Nashville, and availability in over 80 countries, Paige Denim continues to uphold its commitment to comfort, fabric innovation, and cutting-edge design.

Discover the Legacy of Paige Denim: Where Comfort Meets Style

The Genesis of a Brand

The story of Paige Denim began with a simple yet profound vision: to create jeans that fit perfectly. Adams-Geller, who had years of experience as a fit model, recognized the importance of quality craftsmanship and fit. Her collaboration with Michael Geller and Michael Hentschel laid the foundation for what would soon become a pioneering force in the fashion industry. One of the early milestones was the introduction of men's denim, which quickly gained traction due to its unique Transcend fabric. This innovation not only redefined luxury and comfort in men's wear but also set new standards for the entire industry.

Adventures in Denim

Over the years, Paige Denim has witnessed a significant shift in consumer preferences. From traditional fits to more experimental designs, the brand has embraced the changing landscape of fashion. Adams-Geller notes that people are now more adventurous with their denim choices, using it as a canvas for self-expression rather than merely everyday wear. This evolution has been driven by the increasing accessibility of runway styles, making high-fashion trends more attainable for the average consumer. The brand's recent winter collection exemplifies this trend, featuring wide-leg jeans and innovative fits for both men and women.

Inspiration from Legends

To commemorate its 20th anniversary, Paige Denim launched a limited-edition capsule collection inspired by iconic fashion photographers Peter Lindbergh, Helmut Newton, and Herbert List. These legendary figures have left an indelible mark on the fashion world, and their influence is evident in the collection's designs. Items such as the fringe Fleetwood Blazer and the High Rise Lou Lou in black leather pay homage to the timeless elegance and edginess of these photographers' work. Lindbergh's portraits of 1990s supermodels, Newton's avant-garde aesthetics, and List's surrealist edge have all contributed to shaping modern fashion photography.

Expanding Horizons

Paige Denim's growth has extended beyond clothing lines. In 2008, the brand ventured into head-to-toe looks, marking the beginning of a broader fashion portfolio. The Arellia, a new women's jean with a barrel leg trend, and the Doheny, a relaxed straight-leg style for men, exemplify the brand's commitment to staying ahead of fashion trends. Each piece is designed to complement the wardrobe, starting with denim as the foundation and building up to complete outfits that cater to various occasions. The brand's expansion into new markets, including a second London store at Bicester Village and a new location in Belmont Park Village, New York, underscores its global reach and appeal.

Celebrating Two Decades of Success

The 20th-anniversary celebration in London was a testament to Paige Denim's enduring legacy. Hosted alongside Eliza and Amelia Spencer, nieces of Princess Diana, the event brought together fashion influencers and celebrities. London, with its vibrant fashion scene and rock-and-roll energy, has always been a source of inspiration for Adams-Geller. The city's diverse shopping districts and captivating architecture fuel her creative spirit, making it a fitting backdrop for the milestone celebration. As Paige Denim continues to evolve, it remains committed to blending comfort, innovation, and style, ensuring its place as a global fashion icon.