The article discusses the growing concern over synthetic food dyes and their potential health impacts, leading to legislative actions both in West Virginia and nationally. West Virginia has banned certain food dyes in school lunches and statewide, with natural substitutes like turmeric already adopted by some local businesses. The Trump Administration announced plans to eliminate synthetic dyes nationwide by 2026, relying on voluntary industry cooperation. Health experts advocate caution, noting links between dyes and conditions like ADHD and diabetes, though more research is needed. Public support for the ban is evident, with residents citing health risks, particularly for children. While the food industry can adapt, challenges include cost increases and supply chain adjustments. The statewide ban will be fully implemented by 2028, while the national phase-out aims for completion by the end of next year.