Uniting Ambition and Great Taste with Suntory BOSS Coffee
Partnership Highlights
This collaborative venture kicks off with a series of dynamic-driven ads that vividly showcase Hearnden's inspiring career journey. These ads not only highlight his achievements but also emphasize Suntory BOSS Coffee as the essential fuel for ambitious individuals in Australia and New Zealand. It is a celebration of the bold ambition and exceptional quality that Suntory BOSS Coffee embodies, making it the ultimate companion for those with busy lives and a thirst for success.
Brewed hot and chilled with remarkable speed, this distinctive beverage is crafted to deliver a quality and refreshing coffee experience anytime and anywhere. Whether it's a quick pick-me-up during a hectic day or a moment of relaxation, Suntory BOSS Coffee is there to satisfy.
Hearnden's Influence
As a culinary creator with an impressive following of over 4.2 million on Instagram and 5 million YouTube subscribers, along with a cookbook to his name, Hearnden deeply understands the value of hard work and determination. He represents the very ambition that Suntory BOSS Coffee aims to inspire.
"When I first became a Suntory BOSS Coffee fan years ago, it was a no-brainer to partner with them. The Iced Long Black has always been my favorite – it gives me that real coffee kick I need to keep up with all my projects," he expressed. His enthusiasm for the brand is evident, and he is thrilled to be working together to share the ambition and great taste that Suntory Boss Coffee is all about.
Market Success
Suntory BOSS Coffee made its grand entrance into the Australian and New Zealand markets in late 2021. Since then, it has quickly risen to become the leading canned coffee beverage across both countries. In the highly competitive ready-to-drink (RTD) coffee category, taste has emerged as one of the top unprompted needs for consumers in both New Zealand and Australia. Suntory BOSS Coffee meets this demand with its diverse and satisfying flavors, including Iced Double Espresso, Iced Latte, Iced Vanilla Latte, Iced Caramel Latte, Rainbow Mountain Blend, and Iced Long Black.
The unique flavors and high-quality brewing process of Suntory BOSS Coffee have captured the hearts and taste buds of consumers, making it a household name in the region.
A Boon for Australian Red Meat Exports
Background and Context
China has long been an important market for Australian beef and veal. In May this year, eight beef processing facilities had their suspensions lifted, marking a positive step. Now, with the removal of the final two suspensions, business can return to normal. In 2023-24, red meat exports to China topped $2.2 billion, highlighting the economic significance of this trade.
According to the latest data from the Australian Bureau of Agricultural and Resource Economics and Sciences, the boost in red meat exports is expected to push the overall value of agriculture, fisheries, and forestry to $94.3 billion, the second highest on record. This shows the potential impact of a fully restored trade relationship.
Government Reactions
The Federal Government welcomes this announcement with open arms. Prime Minister Anthony Albanese emphasizes that it is great news for Australian producers, exporters, and farmers. It is a win for trade and a boost for Australian jobs, something his government is committed to supporting.
Minister for Trade and Tourism, Don Farrell, also highlights the importance of this development. He notes that they are close to a point where all trade impediments that impacted $20 billion worth of Australian exports have been removed. The removal of these impediments has not only saved existing jobs but has also created thousands of new ones across the country.
Beef producers in Queensland, wine makers in South Australia, and barley growers in Western Australia have all benefited from the government's steady approach to trade. This shows the wide-ranging impact of a restored trade relationship on different sectors of the Australian economy.