Cryptocurrency
BitGo Launches Dedicated Platform for Retail Crypto Investors
2024-12-02
Digital assets solutions provider BitGo has made a significant move by debuting a dedicated retail platform. This new platform, announced on Monday (Dec. 2), aims to provide retail customers with access to a wide range of services including digital asset trading, staking, wallets, and qualified custody services. Mike Belshe, the CEO of BitGo, expressed his excitement in a news release, stating, "We are thrilled to launch BitGo's dedicated retail platform and offer the same white-glove, crypto-native solutions to retail investors that we've delivered to the global institutional market since 2013." He added, "Retail investors need a security-first, crypto-native platform, and we are excited to serve as that trusted partner. We look forward to enhancing the retail investing, trading, storage, and staking experience for investors around the world."
Security and Accessibility
The company's platform offers the security that comes from safeguarding billions in cryptocurrency assets for institutions. It also provides retail customers with access to "secure, regulated custody" through cold and self-storage, trading, staking, lending, and wallet services. This ensures that retail investors can have peace of mind while engaging in digital asset activities. In addition, the company is offering a giveaway to American retail customers, giving them the chance to win a full bitcoin each quarter by signing up. This is an exciting opportunity for retail investors to get involved in the crypto space.Holiday Shopping and Crypto Payments
In other crypto news, PYMNTS last week explored the concept of shopping with digital currency. During the holiday shopping season, many consumers are interested in exploring what they can buy with crypto, while merchants and businesses are navigating the complexities of accepting it as a payment mechanism. Crypto payments are instant, which means no more pending transactions. For online marketplaces, these payments can help enable streamlined cross-border purchases. With regulations tightening and technology improving, observers are hopeful that crypto payments will go from being a novelty to a fixture of retail and online commerce.Adoption in B2B
As a sign of the shifting tides of commerce, crypto payments have begun making inroads in B2B. This is part of a bigger shift toward the digital transformation of payments. For example, cryptocurrency exchange Coinbase recently acquired the Utopia Labs team to boost its onchain payments roadmap within Coinbase Wallet. Jesse Pollak, head of Base and Coinbase Wallet, said, "Together, we'll create a future where individuals and businesses large and small use onchain payments to make their lives better every day." And, at the beginning of November, payments acceptance provider Ingenico began a partnership with Crypto.com to bring cryptocurrency payments and merchant services to users of the Ingenico platform, allowing merchants worldwide to accept crypto payments.