In late January, Haider Ackermann, the newly appointed designer for Tom Ford, found himself reflecting on an unexpected turn of events. At a quiet evening in Paris, Ackermann shared insights into his journey to becoming the face of one of fashion's most iconic brands. The decision came after a series of discussions with Tom Ford and the brand’s new owners, Estée Lauder and Ermenegildo Zegna. Ackermann was chosen to revitalize the brand following the short tenure of Peter Hawkings. Now, he stands on the brink of unveiling a new collection that aims to redefine Tom Ford for a new era.
Around eight months ago, Ackermann received an intriguing call from Tom Ford. The conversation left him pondering over the possibilities and challenges ahead. This opportunity arose shortly after Ford sold his eponymous company to Estée Lauder in 2022. The new ownership quickly realized that their initial choice for the brand's creative direction, Peter Hawkings, did not align with their vision. Consequently, they turned to Ackermann, whose reputation as a visionary designer made him the top candidate. Despite having recently accepted a role with Canada Goose and being in talks with a prominent French fashion house, Ackermann could not resist the allure of transforming Tom Ford.
The transition has been both exciting and challenging. Ackermann spent considerable time understanding the essence of the brand while envisioning its future. Through numerous conversations with Ford, he gained valuable insights into the brand's legacy and how to evolve it without losing its identity. His approach involves blending his unique aesthetic with the established elegance of Tom Ford, ensuring that the new collections resonate with both longtime fans and new audiences. The upcoming men's and women's lines promise to be a bold statement, setting the stage for what Ackermann envisions as the post-Tom Ford era.
Ackermann's appointment marks a significant shift for the brand. With his innovative designs and deep understanding of fashion, he is poised to bring fresh perspectives to Tom Ford. As he prepares to unveil his first collection, the fashion world watches with anticipation. The goal is clear: to reestablish Tom Ford as a leader in luxury fashion, guided by Ackermann's creative vision. This new chapter promises to be a transformative journey, blending tradition with innovation and setting the tone for the brand's future success.