Spritzer has once again made a significant mark in the highly competitive bottled water sector. With its recent recognition as the “Brand of the Year” in the national beverage division’s Water Category at the prestigious 2024–2025 World Branding Awards, it has solidified its position as a force to be reckoned with.

Spritzer - A Decade of Unparalleled Success

Quality and Branding: The Foundation of Success

This recognition is a testament to Spritzer’s unwavering commitment to quality and branding. Over the years, the brand has consistently delivered top-notch products that have won the hearts of consumers. Its dedication to excellence in these aspects has not only earned it numerous awards but has also made it a household name in Malaysia. The continuous investment in brand building and quality assurance has paid off handsomely, as evidenced by its 10th consecutive win at the global awards.The World Branding Forum (WBF), a global non-profit organization dedicated to advancing branding standards worldwide, played a crucial role in awarding Spritzer. The annual World Branding Awards event recognizes exceptional global and national brands across various categories, and Spritzer emerged as a clear winner. The rigorous evaluation process, which involved brand valuation, market research, and online public voting, showcased the brand’s strength and consumer trust.Most importantly, the fact that consumer voting accounted for 70 per cent of the award evaluation highlights Spritzer’s ability to connect with audiences on a deep level. The brand’s consistent ability to exceed customer expectations has been the key to its continued success. As Winnie Chin, Spritzer’s Head of Public Relations, said, “We are honoured to receive this award for the 10th year running. Our achievements would not be possible without the unwavering support of our consumers, whose steadfast loyalty has made the Spritzer brand a household name.”

Partnerships and Teamwork: Driving the Journey Forward

Spritzer’s success is not solely due to its individual efforts. The brand extends its gratitude to its partners for their collaboration and support. These partnerships have played a vital role in helping Spritzer reach new heights and expand its market reach. Additionally, the brand’s dedicated team deserves special recognition for their hard work and creativity. Their collective efforts have made this journey possible and have contributed to Spritzer’s continued growth.“We also extend our gratitude to our partners for their collaboration and support and especially to our dedicated team for their hard work and creativity that have made this journey possible,” said Winnie Chin. This shows the brand’s appreciation for the people behind its success and its commitment to working together to achieve greater goals.

Consistency, Adaptability, and Innovation: The Key to Global Recognition

Spritzer’s decade-long winning streak at the awards is a clear indication of its commitment to consistency, adaptability, and innovation. The company has not only been able to maintain its position at the forefront of Malaysia’s bottled water industry but has also established itself as a benchmark for quality, sustainability, and innovation on a global stage.By focusing on these key aspects, Spritzer has been able to address emerging consumer needs and stay ahead of the competition. The brand’s emphasis on sustainability goals and innovation is evident in its efforts to become a circular brand by 2030, aligned with global environmental initiatives. Through the use of cutting-edge technologies, Spritzer is introducing consumer-focused solutions that meet the evolving needs of the market.Building on this monumental achievement, Spritzer reaffirms its commitment to quality assurance and continues to deliver bottled water with natural benefits and premium standards. The brand’s dedication to these values will ensure its continued success in the years to come.

Casella Family Brands (CFB) and the Better Beer Company have recently made a significant announcement. This partnership will see CFB take on the distribution of the Better Beer Company's brand portfolio in Australia, starting immediately. Since 2021, the production of the Better Beer Company portfolio has been centered at the CFB-owned brewery in Yenda. Over the past three years, a positive and collaborative relationship has been established between the two companies, and this new agreement represents a natural progression in their journey to boost the brand's momentum in the Australian market.

CEO Perspectives

Nick Cogger, CEO of the Better Beer Company, emphasizes the importance of this new model. "Better Beer has built a loyal consumer base and a strong distribution network. With this partnership, we can now focus our efforts on forging an even stronger connection with consumers," he says. At the same time, John Casella, managing director of Casella Family Brands, views this as an exciting opportunity. "This is a great chance for our business as we continue to enhance our portfolio of category-leading brands across various sectors like wine, beer, spirits, and RTD. We look forward to collaborating with the Better Beer team to expand the brand's distribution reach in both on-trade and off-trade channels," he adds.

Production and Ownership

The Better Beer Company will retain ownership and management of its brand while CFB focuses on expanding its presence. This division of labor allows both parties to leverage their respective strengths. The CFB-owned brewery in Yenda has been a key asset in the production process, ensuring consistent quality. The company's capabilities will play a crucial role in helping the Better Beer brand realize its full potential in the domestic market.

Consumer Base and Distribution

The Better Beer brand has already established a loyal consumer base and a significant distribution footprint. By partnering with CFB, the brand aims to build on this success and reach even more consumers. CFB's extensive network and expertise in distribution will help enhance the brand's visibility and accessibility across both on-trade and off-trade channels. This will enable the brand to grow and thrive in the Australian market.

Product Evolution and Customer Focus

Casella Family Brands is committed to constantly evolving its product range to meet the changing needs of consumers. The addition of the Better Beer range strengthens their offering in the "better for you" category. By providing conscious consumption alternatives, the company aims to cater to a wider audience and drive category growth. This focus on customer needs and product innovation is a key aspect of their strategy.