Television
OSN and Synamedia Iris Launch Advanced CTV Ads on Broadcast
2024-12-10
Video software provider Synamedia and OSN Group, a prominent entertainment network in the MENA region, have made a significant announcement. They have launched an advanced Connected TV (CTV) advertising proposition, which is powered by Synamedia Iris. This enables targeted advertising across linear broadcast channels, opening up new opportunities for advertisers.

Unlock the Potential of Advanced CTV Advertising with Synamedia and OSN

Advantages of OSN's Advanced CTV Advertising

OSN ensures a higher share of voice (SOV) for partner brands by having ad-skipping restrictions and fewer ads compared to other CTV platforms. This leads to increased ad recall and reduced ad fatigue. It also allows luxury brands and niche advertisers, who traditionally relied on digital-only campaigns, to access premium 'big screen' TV advertising.

Director of Ad Sales at OSN, Hamid Davari, expressed excitement about this transformative advertising solution. He stated, "We're thrilled to launch this as it allows us to deliver unparalleled value to advertisers and audiences alike. With targeted advertising already integrated on our streaming platforms, linear TV remains a cornerstone of our strategy. And with Synamedia Iris, we've gone from having no measurable data for campaigns to offering the most advanced solution available."

The Foundation of Advanced Ad Insertion

OSNtv's Direct-to-Home (DTH) set-top boxes provide the foundation for this advanced ad insertion. Nielsen research shows that OSN's DTH households are highly sought after, with above-average disposable income. This makes them difficult to reach through free-to-air TV or streaming platforms.

This unique positioning gives advertisers a chance to connect with a valuable audience that might otherwise be hard to reach. It showcases the power of combining traditional linear TV with advanced advertising technologies.

Collaboration and Innovation Driving Success

Synamedia Iris's modular SaaS architecture integrates seamlessly with OSNtv's existing ad ecosystem. It works in tandem with the Magnite SpringServe ad server, enabling digital-like targeting, programmatic capabilities, and granular reporting for linear broadcast inventory.

Senior Director of Advanced Advertising at Synamedia, Guy Southam, emphasized the significance of this partnership. He said, "This partnership with OSN Group marks a major leap forward for TV advertising in the region. Synamedia Iris combines the power of linear broadcast with the precision of digital targeting, giving advertisers the tools they need to connect with highly valuable audiences while optimizing campaign performance in real-time."

The rollout has already begun in the UAE and Saudi Arabia, with plans to expand across the GCC and Egypt by the end of 2024. This indicates the growing importance and potential of advanced CTV advertising in the region.

Can "One Hundred Years of Solitude" Be Translated to Great TV?
2024-12-10
Gabriel García Márquez once pondered the challenge of faithfully presenting the surreal and vast tale on the silver screen. His 1967 landmark novel, "One Hundred Years of Solitude," seemed to demand a runtime of an astonishing 100 hours. Moreover, it was his firm belief that the film should be shot entirely in Colombia and in the Spanish language, adding an extra layer of authenticity and cultural depth.

Immerse Yourself in the Epic Tale of "One Hundred Years of Solitude"

Runtime Dilemma

1: The idea of a 100-hour runtime for "One Hundred Years of Solitude" is truly remarkable. It reflects the complexity and richness of García Márquez's narrative, which encompasses generations of a family and the ebb and flow of history. Such a long duration allows for a meticulous exploration of every detail, from the magical realism that permeates the story to the intricate web of relationships among the characters. 2: This extended runtime also gives the filmmakers the opportunity to truly capture the essence of Colombia. The country's diverse landscapes, from the lush rainforests to the arid deserts, can serve as a backdrop for the unfolding drama. By filming in Spanish, the language that is deeply ingrained in Colombian culture, the film becomes an immersive experience that transports the audience to a different time and place.

Cultural Significance

1: "One Hundred Years of Solitude" is not just a novel; it is a cultural phenomenon. García Márquez's work has had a profound impact on Latin American literature and has become a symbol of the region's identity. When translating this story onto the screen, it is crucial to preserve its cultural significance. The use of Spanish and the portrayal of Colombian customs and traditions help to connect the audience with the heart and soul of the story. 2: Moreover, by setting the film in Colombia, the filmmakers pay homage to the country's rich history and heritage. It becomes a celebration of Colombian culture, showcasing its unique traditions, music, and art. This cultural aspect adds another dimension to the film, making it more than just a visual spectacle but a cultural experience.

Challenges and Rewards

1: Filming "One Hundred Years of Solitude" presents numerous challenges. The sheer scope of the story requires meticulous planning and a large team of dedicated professionals. From creating the elaborate sets to capturing the magical effects, every aspect of the production must be executed with precision. However, the rewards are equally great. The film has the potential to become a cinematic masterpiece, captivating audiences around the world and introducing them to the magic of García Márquez's world. 2: The decision to film in Spanish also poses a challenge, as it limits the potential audience. However, it also opens up new opportunities for cultural exchange and understanding. By presenting the story in its original language, the film can bridge the gap between different cultures and promote a greater appreciation for Latin American literature and culture.
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Holiday Christmas Nuts Gift Basket: The Perfect Gourmet Treat
2024-12-10

Celebrate the season with the Holiday Christmas Nuts Gift Basket, a thoughtfully curated assortment of sweet and roasted salted nuts that’s perfect for any occasion. Priced at $14.95 on Amazon, this elegant gift box combines taste, health, and sophistication, making it a delightful present for friends, family, or colleagues.

Holiday Christmas Nuts Gift Basket

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$14.95 on Amazon



A Gourmet Assortment of Premium Nuts

This beautifully packaged gift basket contains a variety of fresh, high-quality nuts, including:

  • Toffee Peanuts: A sweet and crunchy indulgence.
  • Glazed Almonds: A delicious blend of sweetness and nuttiness.
  • Roasted Salted Almonds: Classic and satisfying with just the right amount of salt.
  • Dry Roasted Salted Pistachios: Rich in flavor with a perfectly crunchy texture.
  • Glazed Peanuts: Sweetened to perfection for a delightful treat.
  • Roasted Salted Cashews: Buttery and savory with a satisfying crunch.
  • Glazed Pecans: A sweet and nutty flavor that melts in your mouth.

Each nut is carefully selected and prepared to ensure the perfect balance of texture, flavor, and freshness.



Elegance Meets Health

The gift box is not only delicious but also health-conscious. These nuts are:

Nuts are a natural source of protein, healthy fats, and essential nutrients, making this assortment a wholesome alternative to traditional holiday sweets.



The Ideal Gift for Any Occasion

Whether it’s for Christmas, Thanksgiving, birthdays, or corporate events, this gourmet nut basket is a versatile gift that suits all celebrations. It’s also a thoughtful choice for expressing sympathy, wishing someone to get well, or simply saying thank you.

The boutique-style packaging adds a touch of luxury, ensuring your gift stands out while delivering a message of care and appreciation.

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Why Choose Nut Haven?

Nut Haven is known for its commitment to quality and flavor. Each batch of nuts is meticulously selected and prepared to meet the highest standards, creating a premium snacking experience. From rich, roasted textures to sweet, glazed perfection, every nut is a testament to the brand’s dedication to gourmet excellence.



Order Now and Share the Joy

Bring warmth, flavor, and elegance to your holiday celebrations with the Holiday Christmas Nuts Gift Basket. At just $14.95, this gourmet gift box is an affordable yet luxurious way to show someone you care.

Order yours on Amazon today and make this holiday season truly memorable!

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