Food & Beverage
Ingham's Farm to Fork Campaign Boosts Engagement by 96.68%
2024-12-04
In Australia, hundreds of thousands of people embarked on a captivating journey with Farm to Fork with Manu. This digital mini-series campaign by Ingham's offered a unique peek behind the scenes of the country's poultry farming and processing industry. Manu joined forces with Ingham's, the largest integrated poultry producer in Australia and New Zealand, to develop a remarkable 5-month campaign from July to November 2024. It encompassed a wide range of elements including videos, social media content, digital advertising, rich website content, recipes and recipe e-books, competitions, e-newsletters, blogs, and articles.

Key Success Metrics Revealed

The campaign achieved remarkable results. Paid Clicks saw an impressive increase of 103.74 per cent, total organic reach soared by 363.64 per cent, and organic engagement witnessed a significant boost of 96.68 per cent. Farm to Fork with Manu exceeded its campaign objectives by effectively communicating important messages, significantly growing Ingham's social followers, generating millions of impressions, enhancing audience engagement and interactions, and driving thousands of people to download the campaign recipe e-books and subscribe to Ingham's e-newsletter.

The Origin of Our Chicken Dinner

At the heart of Farm to Fork with Manu was the origin of Ingham's quality products - Australian-raised chicken, farmed sustainably with a focus on animal welfare. Who better to share this story than a poultry farmer and veterinarian? Manu met Farmer Grant and Ingham's vet, Andrew Walsh, and toured one of Ingham's poultry farms in southeast Queensland. Manu also prepared delicious chicken dishes using Ingham's quality chicken products, which are stocked nationwide in supermarkets and fuel the nation's food-service industry. BBQ smoker Peri Peri Chicken, Coq au Vin, and Sri Lankan Australian Meena and Manu's Sri Lankan Chicken Curry are just a few of the featured recipes.

Innovation in Poultry Farming and Agriculture

Manu discovered the various ways Ingham's is at the forefront of innovation in poultry farming and agriculture. With green-star facilities, solar power, reduced water usage, and decreased waste to landfill, Ingham's is leading the way in sustainable agricultural practices. Meeting the diverse and strong teams who work together to grow and process locally farmed, fresh, quality chicken is crucial in feeding Australia.Manu emphasized, "From all the people I've met, the personal journeys I've been told, and the supportive community I've experienced on my Ingham's journey everywhere I've visited, I can see that Ingham's is a great place to work." Ingham's Marketing Manager, Amy Butler, added, "The Farm to Fork journey allowed us to tell a number of micro-stories that show why Ingham's is Always Good. Media channels and audiences were selected to best amplify the campaign and encourage engagement with the brand. And what better way to do this than by partnering with Manu Feildel and his delicious chicken recipes."
Consumers Demand AI Declaration on Food/Bev Labels
2024-12-04
New research indicates that a significant majority of consumers believe food and beverage manufacturers should declare if a product is made with AI assistance. This survey by Ingredient Communications and SurveyGoo reveals various viewpoints and concerns regarding the use of AI in the industry.

Unveiling Consumer Sentiments on AI in Food and Beverage

Consumer Demand for Transparency

In a survey conducted among consumers, 83 per cent agreed that companies should declare on a product's label if it has been designed or manufactured with the help of AI technology. This shows the importance consumers place on knowing whether a product has been influenced by AI. More than half, 55 per cent, strongly agreed with this assertion, highlighting the widespread desire for transparency. Only 4 per cent disagreed altogether, indicating a clear trend towards openness.

Regulation and Government Intervention

There was strong support for regulation, with 78 per cent of respondents agreeing that the Government should introduce laws controlling the ways food and drink companies can use AI technology. This shows that consumers expect the government to play a role in ensuring the proper use of AI in the food and beverage sector. Just 6 per cent disagreed with this, suggesting that the majority believes regulation is necessary.

AI and the Perception of 'Natural'

Nearly two-thirds of respondents (64 per cent) said they believed that food and beverage products made with the help of AI technology should not be described as 'natural'. This indicates that consumers have a specific perception of what constitutes a natural product and are wary of products made with AI. Only 12 per cent disagreed with this, further emphasizing the significance of this issue.

Generational Differences

A distinct generational split was revealed in the survey. A majority of Generation Z and Millennial respondents felt positively about the use of AI in the food industry, with 65 per cent and 57 per cent respectively expressing a positive attitude. However, among Generation X and Boomers, the corresponding figure was markedly lower, at 44 per cent and 25 per cent. This shows that different generations have different attitudes towards AI in food and beverage manufacturing.

Safety Concerns

Just under half of respondents (44 per cent) said they believed that a food or beverage product made with the help of AI might be less safe to consume. This highlights the concern that consumers have about the safety of products made with AI. However, they were split on whether they would be more or less likely to buy such a product. Just over a quarter (26 per cent) said they would be more likely to do so, while 29 per cent stated they would be less likely.

Benefits and Employment

While 79 per cent of respondents agreed that savings made by food and beverage companies through the use of AI should be passed on to shoppers in the form of lower retail prices, sentiment shifted if this came at the expense of employment. 40 per cent considered it unacceptable if the use of AI technology meant somebody lost their job, even if products were cheaper. A third of respondents (33 per cent) considered this an acceptable outcome, showing the complex nature of the issue and the trade-offs consumers are willing to make.
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Madrid's SNGULAR Launches Dallas-Based ConnectedWorks for Construction
2024-12-04
Spanish tech company SNGULAR has made a significant move by launching a new business called SNGULAR ConnectedWorks from Dallas. This new venture aims to transform the construction industry through the optimization of production for construction companies. With a focus on boosting productivity, efficiency, and operational improvements in projects, ConnectedWorks is set to make a mark.

Revolutionizing Construction with SNGULAR ConnectedWorks

CEO Borja Roig and the Vision

Dallas-based CEO Borja Roig leads ConnectedWorks, which has been in development for several years in collaboration with Madrid's Ferrovial. It already has "clients and traction" in countries like the United States, the United Kingdom, Spain, and Chile. Roig stated, "We've been evolving the platform on-site for some time now, and the feedback from clients, together with the differentiating values of our product, have driven us to create SNGULAR ConnectedWorks, a company focused on innovation and sustainability in the construction industry. We're confident that we can extend this innovation to other industries with new use cases in the near future."

This shows the dedication and foresight of the leadership in driving technological advancements in the construction sector. The collaboration with Ferrovial has provided a solid foundation for the success of ConnectedWorks.

Launch with Significant Investment

With an initial investment of more than $6.5 million that will continue over the next three years, ConnectedWorks offers a platform that provides real-time updated information. This helps in identifying bottlenecks, incidents, or idle machinery, facilitating an effective response to reduce downtime and optimize equipment use.

The substantial investment indicates the company's confidence in the potential of the ConnectedWorks platform. It allows for continuous development and improvement to meet the evolving needs of the construction industry.

Powerful Algorithm and Intuitive Application

At the core of this project is a powerful algorithm responsible for extracting information from the entire production cycle. Leveraging advanced data analysis techniques, including artificial intelligence, the platform presents the information through an intuitive web application. Site managers can monitor vehicle performance in real-time and obtain predictions about potential incidents or bottlenecks. This eliminates the need for manual tracking tasks and provides a proactive decision-making tool.

The integration of advanced technology ensures that construction operations are streamlined and efficient. The intuitive application makes it easy for site managers to access and utilize the information, leading to better decision-making on the ground.

Quick and Easy Installation

Another key feature of ConnectedWorks is its quick and easy installation and configuration. This allows companies to begin optimizing their operations within hours. The platform has already been implemented in more than a dozen large-scale construction projects involving significant earthworks such as road and railway construction.

The ease of implementation is a significant advantage for construction companies. It enables them to quickly start reaping the benefits of optimized operations without facing lengthy installation processes.

Sustainability at the Core

Sustainability is a fundamental pillar of ConnectedWorks. It not only optimizes operations, which translates into a considerable reduction in CO2 emissions, but also incorporates functionalities for monitoring material unloading and controlling truck speed. This contributes to environmental protection and regulatory compliance.

The focus on sustainability shows the company's commitment to not only improving construction processes but also minimizing their environmental impact. This is a crucial aspect in today's world where environmental concerns are at the forefront.

Client Success Stories

"The ConnectedWorks solution has allowed us to significantly optimize the management of our machinery, improving productivity and reducing operating costs," said Javier Vaca de Osma, director of technology and processes at Ferrovial's construction unit. Javier Lázaro, director of the Digital Hub at Ferrovial, said: "The real-time information and the ability to identify bottlenecks have given us a key competitive advantage. ConnectedWorks offers incredible accuracy, which is surprising considering it requires no installation effort."

These success stories highlight the practical benefits that ConnectedWorks brings to construction companies. The ability to optimize machinery management and gain a competitive edge is crucial in the highly competitive construction market.

SNGULAR's Expertise and Global Reach

SNGULAR says it drives the modernization and advancement of business and organizations across different industries. Its team of over 1,300 professionals specializes in areas such as software development, artificial intelligence, big data, cloud solutions, and cybersecurity, among others.

The diverse expertise of the SNGULAR team positions them well to address the complex needs of various industries. Their global reach allows them to collaborate with leading companies like Ferrovial and expand their operations worldwide.

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