AI
Ex-Scale AI Leader Creates Platform for Customer Feedback Insights
2024-12-04
In this era of hyper-connectivity, sending feedback to the companies we do business with has become remarkably straightforward. However, the fact that businesses provide multiple channels for communication doesn't necessarily mean they are meticulously analyzing every comment. A 2020 survey by Productboard revealed that an astonishing 90% of companies fail to effectively capture feedback from all available channels, and a third have no feedback-capturing process at all.
Varun Sharma's Journey and the Birth of Enterpret
Varun Sharma, during his tenure in leading customer success efforts at LinkedIn, analytics software firm Amplitude, and startup Scale AI, became acutely aware of this issue. Product and customer experience teams were struggling to make informed decisions despite their best efforts. In 2020, he recruited his brother Arnav Sharma, who had three years of software engineering experience at Uber, to build a tool that could address the customer feedback headaches faced by firms."Customer interactions hold immense value for all enterprises, yet they are often underutilized," Varun told TechCrunch. "When unlocked meaningfully, these interactions can lead to the creation of best-in-class products and drive business growth."Over time, their tool evolved into a comprehensive platform called Enterpret. It connects to various feedback sources and employs algorithms to extract valuable insights. Enterpret can identify overarching themes and emerging problems in customer comments, assisting teams in determining which products to develop.The Enterpret dashboard is a powerful tool. It allows companies to pull in all customer interactions in real time, such as sales calls, support tickets, survey responses, X threads, and app reviews. It gives these interactions a quantifiable structure and integrates the output with product usage and revenue data, enabling more informed decision-making.Companies can set rules to scrub scraped data of personally identifiable information like IP addresses and names. Varun emphasizes that Enterpret complies with GDPR and does not maintain control over customers' data.Customers like Canva and Monday.com are already leveraging Enterpret. It has analyzed millions of pieces of customer feedback to date, helping detect early signs of churn and validate or disprove product hypotheses.Competing in a Crowded Space
Enterpret is not alone in this space. Competitors like ScopeAI, acquired by Observe.AI in 2021 for its customer feedback analysis technology, and Zendesk-owned Klaus, which automatically categorizes and scores customer interactions, pose challenges.However, San Francisco-based Enterpret's strategy appears to be paying off. Between May and now, the startup has doubled its annual recurring revenue (ARR). Varun states that Enterpret's contract value has doubled over the past 12 months, and the company recently closed a $20.8 million Series A round."The momentum is strong," Varun added. "We decided to raise capital to fuel our growth."The near-term plan is to utilize the funds from the Series A, led by Canaan Partners with participation from Kleiner Perkins, Peak XV Partners, Wing Ventures, and Recall Capital, for hiring and product research and development. Enterpret has raised a total of $25 million to date.The Vision and Mission of Enterpret
"Enterpret's ambitious vision is based on the understanding that customer feedback is the most valuable data set for any company," Varun said. "Our mission is to build a platform that caters to all companies striving to be customer-centric. By leveraging customer feedback effectively, we aim to help businesses create exceptional products and drive sustainable growth."Enterpret is committed to continuously improving and expanding its capabilities. It understands the importance of staying ahead in the competitive landscape and is dedicated to providing innovative solutions to meet the evolving needs of businesses. With its advanced technology and data-driven approach, Enterpret is well-positioned to make a significant impact in the world of customer feedback and business growth.