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Cryptocurrency

XRP's Weekend Surge, Congressman's Crypto Buy & Powell's Bitcoin View

2024-12-08

The past week in the cryptocurrency market was a whirlwind of activity, with various digital assets making significant moves. From XRP's explosive gain to Shiba Inu's burning spree and more, let's explore the key events that shaped the crypto landscape.

Uncover the Crypto Weekend's Most Impactful Stories

XRP's Parabolic Uptrend

During the last weekend, XRP (XRP/USD) experienced a remarkable rise. This upward trend was driven by the filing of new ETF applications and a surge in whale activity. Renowned investor Raoul Pal drew attention to XRP's "great-looking" chart, noting similarities with a previous long wedge pattern that led to an astonishing 5,600% rally. He even coined the current phase as "Banana Zone Part 1." This indicates the potential for further growth in XRP's value.Furthermore, the increased interest in XRP has sparked discussions among traders and investors. Many are closely monitoring its performance and looking for opportunities to capitalize on its upward momentum. The new ETF applications have opened up new avenues for XRP to gain wider recognition and attract more institutional investors.

Shiba Inu Burns 53 Million Coins

Shiba Inu (SHIB/USD) made headlines when it burned 53 million coins in a single day. This significant burn rate, combined with a steady increase in whale transactions, has given the coin a new lease on life. Traders are optimistic about Shiba Inu's future trajectory, with Bluntz Capital tweeting about a potential major price spike for the cryptocurrency.The act of burning coins reduces the total supply, which can have a positive impact on the price. Shiba Inu's consistent efforts in reducing its supply have been well-received by the market, and traders are hopeful that this will lead to a sustained increase in its value. Additionally, the increase in whale transactions suggests that there is growing interest and confidence in Shiba Inu among major players in the crypto space.

Fed Chair Powell on Bitcoin

Federal Reserve Chair Jerome Powell addressed Bitcoin (BTC/USD) at the DealBook Summit, comparing it to gold. Powell emphasized that Bitcoin does not undermine the Federal Reserve or the strength of the U.S. dollar. He pointed out that Bitcoin is not widely used as a primary form of payment or a reliable store of value due to its high volatility.While Powell acknowledged the existence of Bitcoin and its role in the crypto market, he stressed the importance of maintaining stability and confidence in the traditional financial system. His remarks provide valuable insights into the Federal Reserve's perspective on Bitcoin and its place in the broader economic landscape.

Congressman Buys Meme Coins

Rep. Mike Collins (R-Ga.) made a significant move by disclosing his purchase of two cryptocurrencies, including the popular meme coin Ski Mask Dog. He invested between $2,000 to $30,000 in this meme coin, which has attracted a lot of attention from investors. Collins' decision to buy Ski Mask Dog has sparked interest among those who closely follow the trading activities of Congress members.Meme coins have gained popularity in recent years for their unique appeal and potential for rapid price movements. Collins' investment in Ski Mask Dog shows that even politicians are taking an interest in the crypto market. This has led to increased speculation and discussion about the future of meme coins and their impact on the broader cryptocurrency ecosystem.

NYC Mayor's Bitcoin Victory Lap

New York City Mayor Eric Adams had a reason to celebrate earlier this week as Bitcoin's value edged closer to the $100,000 mark. Adams, who chose to receive his first three paychecks in Bitcoin and Ethereum (ETH/USD), addressed his skeptics at a press conference, reminding them of their initial doubts.His decision to embrace Bitcoin has been seen as a bold move and has generated a lot of buzz. Adams' support for Bitcoin has also put the spotlight on the city of New York and its potential as a hub for crypto-related activities. As Bitcoin continues to gain momentum, Mayor Adams' actions may inspire others to consider the benefits of cryptocurrency.

The Government Accountability Office embarked on a comprehensive investigation into the presence of cryptocurrency within 401(k) plans. This exploration aimed to shed light on the extent and implications of this emerging asset class within the realm of retirement savings. The findings revealed that cryptocurrency constitutes a relatively minor segment of the overall market, accounting for less than 1% of investments as per the Plansponsor reports. This discovery prompts important questions about the role and significance of cryptocurrency in the context of traditional retirement plans.

Uncovering the Crypto Conundrum in 401(k) Plans

Challenges in Data Collection by the Department of Labor

The Government Accountability Office's report emphasizes the significant challenges faced by the Department of Labor in collecting accurate data regarding the prevalence of cryptocurrency in retirement plans. The lack of standardized reporting mechanisms and the dynamic nature of the cryptocurrency market make it difficult to obtain a comprehensive assessment. This data gap poses a hurdle in understanding the true extent of crypto's influence on retirement savings and in formulating appropriate regulatory measures. 1: The difficulties in data collection are not merely technical but also stem from the evolving nature of cryptocurrency. As new cryptocurrencies emerge and existing ones undergo significant price fluctuations, it becomes challenging to keep track of their holdings within 401(k) plans. The absence of a unified system for reporting and monitoring crypto assets makes it difficult for the Department of Labor to have a clear picture of the market. 2: These challenges have implications not only for regulatory purposes but also for plan participants. Without accurate data, plan sponsors and participants may be unaware of the potential risks and opportunities associated with cryptocurrency investments. This lack of transparency can lead to misinformed decisions and expose participants to unnecessary financial risks.

High Volatility and Risks Associated with Crypto Investments

Another crucial aspect highlighted by the Government Accountability Office is the high volatility and risks associated with crypto investments. Cryptocurrencies are known for their extreme price swings, which can lead to significant gains or losses within a short period. This volatility poses a challenge for investors, especially those in retirement plans who typically seek more stable and predictable returns. 1: The high volatility of cryptocurrencies makes them a risky asset class, especially when compared to traditional investment options such as stocks and bonds. The rapid price fluctuations can result in substantial losses if not managed properly. For retirement plan participants, who rely on their investments for future financial security, the risks associated with crypto investments need to be carefully considered. 2: Additionally, the lack of regulatory oversight in the cryptocurrency market adds to the overall risk profile. Without proper regulations in place, there is a greater potential for fraud, market manipulation, and other illegal activities. This further compounds the risks for investors and undermines the stability of the retirement plan ecosystem.

Implications for Retirement Planning

The presence of cryptocurrency in 401(k) plans has significant implications for retirement planning. While it may represent a small portion of the overall market, its volatility and risks need to be taken into account when designing and managing retirement portfolios. 1: Plan sponsors need to carefully assess the role of cryptocurrency in their plans and communicate the associated risks to participants. This includes providing clear information about the potential impact of crypto investments on retirement savings and offering guidance on how to manage these risks. 2: Participants, on the other hand, need to be educated about the risks and benefits of cryptocurrency and make informed decisions based on their individual financial goals and risk tolerance. It is important for them to understand that cryptocurrency is not a suitable investment for everyone and that it should be approached with caution.

FreeWheel, a prominent technology platform in the TV sector, has made an exciting announcement. It now offers its Performance Suite, complete with solutions specifically crafted for activation on its demand-side platform, Beeswax. This move is set to revolutionize the way campaigns are run and performance goals are achieved.

Unlock TV Campaign Potential with FreeWheel's Performance Suite

Availability and Features of the Performance Suite

The Performance Suite by FreeWheel comes with a range of offerings. It provides off-the-shelf, machine learning-based solutions along with Beeswax's highly customizable tools. These tools are designed to assist buyers in reaching their campaign performance targets with ease. In Europe, CTV has witnessed a remarkable 31 percent increase in ad views, making it the primary device for viewers to watch ad-supported content. This shift brings new advertising opportunities but also poses challenges. However, the ability to measure results and optimize effectively remains crucial for performance marketers.Thomas Bremond, SVP & Chief Revenue Officer, International at FreeWheel, emphasizes the significance of these tools. He states, "Innovation has always been at the core of Beeswax. Our continuous adaptation and enabling of functionalities allow us to provide a fully customizable API solution for our clients. The Performance Suite is the latest advanced set of results-driven, efficient, and transparent tools that enable performance marketers to accurately achieve their campaign goals while maximizing their budgets."

Key Machine-Learning Optimization Capability - CPA Bidding Strategy

One of the standout features within the Performance Suite is the cost-per-acquisition (CPA) bidding strategy. This strategy is developed specifically for each buyer's campaign goals and is based solely on their data. A global agency partner of FreeWheel, Optimal, has successfully utilized this strategy on CTV inventory. As a result, they were able to drive 40 percent more conversions for a national automotive manufacturer while reducing the cost-per-acquisition by 32 percent.Paula Thompson, Vice President of Client Strategy at Optimal, highlights their partnership with FreeWheel. She says, "At Optimal, we are dedicated to using cutting-edge technologies to maximize the efficiency and effectiveness of our clients' media spend. Our partnership with FreeWheel has led to remarkable success for a national automotive manufacturer. Together, we have achieved increased conversions while simultaneously reducing the cost-per-acquisition."This CPA bidding strategy showcases the power and effectiveness of the Performance Suite in optimizing campaigns and delivering better results. It demonstrates how FreeWheel's technology and Beeswax's tools can work together to drive performance and meet the needs of advertisers in the evolving TV landscape.