This winter has presented a mix of challenges and opportunities for businesses reliant on outdoor recreation in the Upper Midwest. While snowfall remains scarce, particularly in northern Wisconsin, colder temperatures have allowed ski resorts to thrive through artificial snowmaking. Business owners are adapting by diversifying their offerings and capitalizing on other seasonal activities like ATV/UTV traffic and ice fishing. The resilience of these enterprises highlights both the difficulties and potential for growth in this unique market.
Adapting to Sparse Snow Conditions
Despite limited natural snowfall, many businesses in the region have found ways to adapt. Owners of recreational equipment stores and taverns have shifted focus to alternative products and services. For instance, some have seen increased sales in motorcycles and ATVs, while others have benefited from good ice fishing conditions. These adjustments demonstrate the flexibility required to survive in an unpredictable climate.
In Dunbar, Wisconsin, Ken Hein, owner of Thermal Chaos, reported that the local snowmobile trails were only open for a few weeks this winter, leading to reduced business hours and staff layoffs. However, he noted that two weekends with decent snow brought in customers, allowing him to keep operations going. Hein emphasized that nature dictates their schedule, and they must be prepared to pivot when conditions change. Similarly, Ben Peterson of Redline Sport and Marine in Norway experienced a slowdown in snowmobile sales but saw a surge in demand for ATVs and motorcycles. This diversification has helped offset losses from the lack of snow, showcasing the importance of versatility in this industry.
Ski Resorts Thrive Amidst Artificial Snowmaking
Colder temperatures this winter have provided favorable conditions for ski resorts to thrive, despite sparse natural snow. Resorts equipped with advanced snowmaking technology have been able to offer full access to their slopes, attracting more visitors than last year. This resurgence has brought renewed hope to the local economy, as more people discover the reopened hills and enjoy extended seasons.
At Norway Mountain, owner Justin Hoppe expressed satisfaction with the first year back in business. The resort opened in mid-December and managed to achieve 100% operational capacity, even with temperatures nearing 50 degrees. With a base depth of around 30 inches and spots reaching up to 6 feet, the mountain has maintained excellent skiing conditions. Hoppe aims to keep the hill open through March and offers incentives for next year's season pass holders. Similarly, Pine Mountain Ski Resort in Iron Mountain has seen significant improvements. Director of Ski Operations Braeden Wixom highlighted that 95% of the hill is now accessible, with a base of 3 to 4 feet. The resort plans several events throughout March, including the Cardboard Classic, King and Queen of the Mountain, and the Slush Cup, ensuring a festive end to the season. These efforts underscore the resilience and innovation of ski resorts in adapting to changing weather patterns.
In a thrilling West Virginia Class AA, Region 1 girls' basketball tournament match on Friday night, the dynamics shifted dramatically between the two teams. Fourth-seeded Oak Glen initially held the upper hand but ultimately succumbed to fifth-seeded Tyler Consolidated in a closely contested game that ended 59-53. The Silver Knights capitalized on their defensive prowess and rebounding advantage, turning the tide in the second half. Oak Glen's coach highlighted the importance of minor details that made all the difference, while Tyler Consolidated’s coach emphasized the team's defensive improvements throughout the season.
First-Half Dominance and Strategic Shifts
In the opening half, the Golden Bears showcased their strength by controlling the pace of play and securing a modest lead. Despite this early advantage, the stage was set for a dramatic turnaround as both teams prepared for the challenges ahead. Oak Glen's initial success was attributed to their ability to dictate the tempo and execute well-planned plays. However, the Silver Knights were not far behind, preparing to make adjustments that would prove pivotal in the second half.
Oak Glen started strong, building a 10-6 lead after the first quarter. The Golden Bears continued their momentum with standout performances from Mikalyn Balch, who contributed significantly with 14 points in the first half. However, Tyler Consolidated responded aggressively, mounting a 14-5 run that brought them within striking distance. By halftime, Oak Glen managed to hold onto a narrow 25-21 lead, unaware of the challenges that awaited in the coming quarters. The Golden Bears’ strategy seemed solid, but the Silver Knights were ready to implement changes that would shift the balance of power.
Second-Half Surge and Defensive Mastery
The second half saw a complete reversal of fortunes as Tyler Consolidated took control of the game through relentless pressure and superior rebounding. The Silver Knights applied full-court defense, forcing numerous turnovers that disrupted Oak Glen's rhythm. This strategic shift allowed Tyler to capitalize on extra possessions and build a substantial lead. The Golden Bears struggled to adapt, leading to a decisive victory for the Silver Knights.
Tyler Consolidated’s heightened intensity in the second half became evident as they outscored Oak Glen 38-28. Jules Lattea led the charge with a game-high 21 points, supported by Katie Grimm's 13 points and Ryland Henderson's nine. The Silver Knights dominated the boards with a 24-17 advantage, further enhancing their dominance. Oak Glen faced difficulties in handling the increased pressure, especially in the third quarter, where they committed nine turnovers. Despite a late surge, the Golden Bears couldn’t overcome the deficit, finishing with a final score of 59-53. The loss marked the end of Oak Glen’s season, while Tyler Consolidated advanced to face top-seeded Wheeling Central Catholic in the next round.
The West Marshall girls' basketball team, fresh off a thrilling 51-48 victory over the fourth-ranked Forest City in the Class 3A Region 3 final on February 22, is gearing up for another high-stakes game. This time, they face the formidable top-ranked Mount Vernon at Wells Fargo Arena in Des Moines. The unranked Trojans are making their second appearance at the state tournament in three years, and while they may be underdogs, their determination and team chemistry could prove to be powerful assets.
The Trojans have embraced the role of underdogs, particularly after their recent upset win. For the four senior starters—Bella Borgos, Avery Evertsen, Natalie Nichols, and Lily Zahnd—the opportunity to challenge the rankings is both exciting and motivating. "We have nothing to lose," Zahnd remarked. "We just need to play as hard as we can and maintain strong team chemistry."
Mount Vernon, returning to the state tournament after reaching the semifinals last year, boasts an impressive roster. Led by senior Chloe Meester, who averages nearly 15 points, 9.4 rebounds, and 2.1 blocks per game, the Mustangs have won 22 consecutive games since their only loss in December. Their well-rounded offense and solid defense make them a tough opponent for any team. However, Coach Cody Hackett of West Marshall remains focused on strategy. "We need to limit their strengths, make crucial stops, and control the defensive rebounds," he said.
West Marshall's defense has been a key strength this season, allowing just over 37 points per game. The team excels in steals and rebounding, with Zahnd leading the way in rebounds and Evertsen contributing significantly. The coaches have also played a vital role in preparing the team, using JV players to simulate opponents' plays during practice. Borgos, who was named second-team all-state last year, leads the scoring with 19.2 points per game, while Zahnd adds 11.3 points. Both were part of the 2023 state tournament squad.
The seniors are determined to make the most of this opportunity, setting a positive tone for the younger players. "It’s another game, there’s nothing to be nervous about," Borgos reassured her teammates. "We have confidence in each other and will keep pushing ourselves." Junior Halle Jones credits the seniors for their leadership and support, emphasizing the importance of teamwork and effort.
The winner of Monday's game will advance to the semifinals on March 6, facing either Estherville-Lincoln Central or Cherokee. As the tournament unfolds, the West Marshall girls are ready to give it their all. "They earned it, we got here," Coach Hackett said. "Now let’s see what we can do and give it everything we have."