The rise of DeepSeek, a Chinese AI laboratory, has captured global attention this week. Following the launch of its chatbot app, which quickly climbed to the top of the Apple App Store charts, industry experts and analysts are questioning the future of the AI race and the sustainability of demand for AI chips. This article explores the origins of DeepSeek, its rapid ascent to prominence, and the implications of its success on the international AI landscape.
Founded by High-Flyer Capital Management, a quantitative hedge fund that leverages AI for trading decisions, DeepSeek began as an internal research project in 2023. The lab was established with the goal of developing advanced AI tools independent of its financial operations. From the outset, DeepSeek invested heavily in building its own data center infrastructure for model training, despite facing challenges due to U.S. export restrictions on hardware. This necessitated the use of less powerful Nvidia H800 chips, compared to the more advanced H100 models available to U.S. firms.
DeepSeek's technical team is notably youthful, with aggressive recruitment from top Chinese universities. The company also employs individuals without traditional computer science backgrounds to broaden its AI systems' understanding of diverse topics. This unique approach has contributed to the development of robust AI models like DeepSeek Coder, DeepSeek LLM, and DeepSeek Chat, introduced in November 2023. However, it was the release of the DeepSeek-V2 family of models in spring 2024 that truly put the company on the map.
DeepSeek-V2, a versatile text and image analysis system, outperformed competitors in various benchmarks while being significantly more cost-effective. This forced major players like ByteDance and Alibaba to adjust their pricing strategies. The subsequent launch of DeepSeek-V3 in December 2024 further solidified the company's reputation. Notably, the R1 reasoning model, unveiled in January 2025, demonstrated exceptional performance in key benchmarks, rivaling OpenAI's offerings.
Despite these achievements, DeepSeek's models are subject to regulatory scrutiny in China to ensure they align with core socialist values. This has led to limitations in certain areas of inquiry within its chatbot applications. Moreover, the company's business model remains somewhat enigmatic, with products priced well below market value or offered for free. Nevertheless, developers have embraced DeepSeek's models, creating numerous derivative versions hosted on platforms like Hugging Face.
DeepSeek's disruptive impact on the AI industry has been profound. Its efficiency breakthroughs have enabled it to compete aggressively with established giants, influencing stock prices and prompting responses from leading figures in the field. While the future trajectory of DeepSeek remains uncertain, its innovative approach and rapid growth suggest a significant role in shaping the next era of artificial intelligence.