Fashion
Unbiased Reviews and Product Selections by Postmedia
2024-11-18
Reviews and recommendations play a crucial role in guiding consumers. Postmedia ensures that these are unbiased, and products are independently selected. This approach gives readers confidence in the information provided. One such example is the L’Oréal Professionnel SteamPod 4.

Discover Unbiased Product Choices with Postmedia

L’Oréal Professionnel SteamPod 4

The updated version of the professional-quality steam hair straightener, the 4.0, stands out with its ergonomic outer plates that heat to an impressive 100°C. This feature helps in creating bouncier and more defined curls. The patented steam technology not only provides faster styling but also ensures smoother hair with 95 per cent less damage. Our tester, a huge fan of previous SteamPod models, was excited to try this new release. It is easy to use and heats up quickly. She has found that this steam straightener is among the best in the market, transforming her frizz-prone curly hair into sleek, straight strands that last until the next wash. The addition of metal outer plates has further improved the curling experience, giving a subtle wave to strands or adding extra bounce to the ends.

With a price of $450, it is available at Kerastase and Best Buy.

Chanel The Beige Gold Body Oil

This is a limited-edition shimmer body oil released for the holiday season. The Chanel N°5 The Beige Gold Body Oil is renowned for its “pearly particles” suspended in a skin-smoothing oil scented with the iconic Chanel N°5 fragrance. It has become a holiday favourite among fashion and beauty lovers. This nourishing body oil gives the skin a perfect, luxurious kiss of shimmer, hydration and scent. Priced at $148, it can be found at Holt Renfrew and Chanel.

Quo Beauty Complexion Wedge Trio

A special holiday brush set from Quo beauty, it features three complexion tools. The synthetic bristles and wedge-shaped taper of these brushes enhance blending and precision. In our experience, Quo beauty brushes offer great value and excellent performance. This holiday trio includes a Foundation Wedge Brush, a Multi-Purpose Wedge Brush, and a Concealer Wedge Brush, providing a blending tool for every skin-perfecting base product. The densely packed bristles and unique wedge shape make buffing and blending easy and mess-free. Available at Shoppers Drug Mart for $35.

Recommended from Editorial:

Kylie Cosmetics Skin Tint, Balmain Hair Argan Moisturizing Elixir, and OPI Infinite Shine are also making waves in the beauty world.

A haute holiday treat from Hudson’s Bay adds to the festive spirit.

Discover the Style Secrets of Naomi Watts
2024-11-18
Naomi Watts, the renowned actress, has been making waves not only in the entertainment industry but also in the world of entrepreneurship. In 2022, she launched Stripes, a midlife wellness and beauty brand, aiming to bring menopause out of the shadows. Let's take a look at the holy grail products she keeps on hand through it all.

Uncover Naomi Watts' Style and Beauty Must-Haves

Jones Road

The Lip Tint from Jones Road offers a gorgeous sheer color while keeping your lips moisturized. It's the perfect addition to enhance your look with a touch of natural elegance. You can easily add a bit of color without going overboard, and it truly does the trick. Whether it's a casual day out or a special occasion, this lip tint is a must-have.

It provides a subtle yet noticeable color that enhances your natural beauty. The moisturizing property ensures that your lips stay soft and smooth throughout the day. It's a product that Naomi Watts herself swears by, and it's no wonder why.

Revolve

The perfect tee from Revolve is truly a gem. The material is incredibly soft and lightweight, making it a great elevated basic. Made from quality materials, it can be worn all year round, adapting to different seasons and occasions.

It's a staple that Naomi Watts reaches for whenever she wants a comfortable and stylish look. The simplicity of this tee allows it to be paired with various outfits, from jeans to skirts, creating different looks with ease. Its quality and comfort make it a favorite in her wardrobe.

Coyuchi

Coyuchi robes are a must-have for relaxation at home. Made from the most luxurious and cozy fabric, they provide a sense of comfort like no other. Naomi Watts loves to unwind in these robes after a long day.

The high-quality, organic materials make them feel incredibly luxe on the skin. They add a touch of indulgence to your home routine and are perfect for those moments when you want to relax and unwind. Coyuchi robes are a testament to quality and comfort.

Stripes

Stripes' skincare for down there is a game-changer. Made from a blend of ultra-hydrating ingredients, VOH helps relieve dryness in intimate areas and keeps your vag feeling confident and moisturized all day. It's a skincare product that Naomi Watts can't live without.

This product addresses a often overlooked aspect of self-care and provides much-needed hydration. The blend of ingredients works wonders in keeping the intimate area healthy and comfortable. Naomi Watts' endorsement of this product speaks volumes about its quality and effectiveness.

Therabody

Therabody is a must-have for an easy massage at home. After a long day, it feels incredible, relieving pain and reducing tension and soreness in the muscles. Naomi Watts relies on it to soothe her tired body.

The convenience of being able to give yourself a massage at home with Therabody is unmatched. It helps you unwind and relax, providing much-needed relief. Naomi Watts' use of this product shows its value in promoting overall well-being.

Saks Fifth Avenue

The PJs from Saks Fifth Avenue are Naomi Watts' go-to. The fabric is so smooth and cozy that she wants to stay in them all day. They offer a comfortable and luxurious sleeping experience.

The quality of the fabric makes these PJs a delight to wear. They provide the perfect combination of comfort and style, allowing you to relax in style. Naomi Watts' choice of these PJs is a testament to their quality and comfort.

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FuboTV Unveils Four New Interactive CTV Ad Formats for Enhanced Audience Engagement
2024-11-18
FuboTV, the leading sports-first live TV streaming platform, is making significant strides in the advertising realm. With the introduction of four new interactive Connected TV (CTV) ad formats, the company is committed to driving audience ad engagement to new heights. These personalised and dynamic experiences are part of Fubo's continuous pursuit of ad innovation and overall strategy to connect, interact with, and convert premium audiences.

Revolutionize Your Advertising with FuboTV's Interactive CTV Ads

Transactional: Unlock the Path to Purchase

Video spots now come equipped with a custom overlay featuring a QR code, serving as a direct gateway to a desired URL and the path of purchase. This innovative feature allows viewers to seamlessly transition from watching a sports event to making a purchase with just a few clicks. It provides a convenient and immersive shopping experience right within the context of the TV viewing. For example, during a live football game, viewers can spot an ad for sports equipment with a QR code that leads them directly to the brand's online store to buy the exact gear they saw in the ad.Moreover, this transactional ad format has shown remarkable results in increasing purchase intent. Studies have indicated that it can lead to a significant boost in purchase decisions, as viewers are presented with a clear and easy way to take action.

Gamified: Engage and Entertain Simultaneously

Brands have the opportunity to embed themed trivia questions or polls directly into video spots without disrupting the streaming experience. While watching the spot, audiences are captivated by the trivia question and can easily scroll on their remote to select a response. This not only adds an element of fun and interactivity but also keeps the viewers engaged throughout the ad. For instance, in an ad for a new movie, viewers can participate in a trivia game about the movie's plot or characters. After answering, they can reveal the correct answer and feel a sense of accomplishment.The gamified ad format has been proven to enhance brand awareness by 33 percent and increase purchase intent by 47 percent compared to standard video ads. It creates a memorable and engaging experience that leaves a lasting impression on the viewers.

Rotating Carousel: Showcase Multiple Creations

A scrollable carousel featuring products, branding, and more allows advertisers to present multiple iterations of creative and messaging within a single ad unit. Viewers can press left or right on their remote to advance the carousel while watching the enhanced commercial spot. This provides a comprehensive view of the brand's offerings and allows for more in-depth exploration. For example, in an ad for a fashion brand, the carousel can showcase different outfits, allowing viewers to easily switch between them and get a better sense of the brand's style.The rotating carousel format offers advertisers greater flexibility in presenting their products and messaging, increasing the chances of capturing the viewer's attention and driving interest.

Geo-locator: Tailor Ads to Regional Audiences

Audiences are served real-time, creative tailored to their regional geo-locations, making a single video spot more relevant. Advertisers can promote specific business locations within this creative overlay, custom-designed for each campaign. During a local sports event, viewers will see ads that are specifically targeted to their area, highlighting nearby business locations. For instance, if a viewer is in a particular city, they will see ads for local restaurants or sports facilities that are relevant to their location.This geo-locator feature enhances the relevance of the ads and increases the likelihood of attracting the attention of local audiences.“As CTV continues to evolve, brands are realizing the importance of connecting with audiences in more meaningful ways than on linear TV,” commented Dina Roman, SVP, global ad sales and operations, Fubo. “Our interactive formats, such as transactional and gamified ads, are the next step in our ad innovation journey, helping advertisers achieve better results on our premium CTV platform.”
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