Thrilling Partnership Details
As part of this collaborative venture, the Max app is now readily accessible on Philips devices powered by Titan OS throughout Europe. The expansion plans are in motion to include JVC and other prominent brands in the near future. This move allows subscribers to immerse themselves in a world of iconic brands and franchises. HBO, Harry Potter, the DC Universe, Cartoon Network, and Max Originals are just some of the treasures that await them. Moreover, the platform showcases a diverse range of blockbuster films from Warner Bros Pictures and a plethora of non-scripted programming from Discovery, TLC, AFN, Food Network, Investigation Discovery, and HGTV.The CEO of Titan OS, Jacinto Roca, expressed his excitement, stating, "We are truly thrilled to bring Max's world-class library directly to millions of homes across Europe. This offers our users the opportunity to access iconic franchises and enjoy premium entertainment like never before. This partnership reinforces our unwavering commitment to creating the best TV experience. By leveraging our advanced personalisation and discoverability features, we aim to seamlessly connect Max's incredible offering with the right audiences."Subscribers can now personalise their profiles, receiving tailored recommendations based on their preferences. They can also enjoy content in their preferred language, making the viewing experience more personalized. Max goes the extra mile by allowing the creation of profiles for kids, ensuring age-appropriate content and providing effective parental controls. Its intuitive search functionality makes it a breeze to find the desired content. Features such as Continue Watching, the option to download for on-the-go viewing, and the ability to save preferred content add to the convenience and flexibility of the platform.The Max app is conveniently accessible from the Titan OS homepage. Users have the option to launch the app directly or explore the featured content through homepage banners. This seamless integration enhances the user experience and makes it easier for subscribers to access their favorite shows and movies.In conclusion, this partnership between Titan OS and Warner Bros Discovery marks a significant milestone in the entertainment industry. It brings together the best of both worlds, offering subscribers a comprehensive and immersive TV viewing experience. With the expansion plans in place, the future looks bright for this collaboration, and it is sure to leave a lasting impact on the way we consume entertainment.Revolutionizing TV Advertising with Programmatic Integration
Technical Integration: Bridging the Gap between Linear and Digital TV
Virtual Minds and RTL Technology have come together to seamlessly merge Media Manager into RTL Deutschland’s TV playout system. This integration marks a turning point in the advertising landscape, enabling Ad Alliance to offer advertisers the ability to reach RTL Deutschland’s extensive linear TV audience programmatically. It provides a unified platform that combines the reach of traditional TV with the precision and efficiency of digital advertising.This technical feat allows advertisers using Virtual Minds’ Active Agent DSP to plan and purchase RTL Deutschland’s brand-safe TV reach according to digital logics. Initially, this takes the form of a programmatic guaranteed deal, providing advertisers with a reliable and targeted way to reach their desired audiences. With the ability to address 24 target groups in real time, advertisers can ensure that their campaigns are precisely targeted and reach the right people at the right time.Combining Reach and Precision: Unleashing New Advertising Opportunities
RTL Deutschland’s potential reach of around 63 million viewers is now combined with the precision and efficiency of digital advertising. This opens up new possibilities for advertisers, especially those with a digital mindset. For example, launch partner Agentur Neun is producing the first PLTV campaign for their client from the non-governmental organization (NGO) sector, demonstrating the potential for traditional TV to reach new audiences through programmatic means.Advertisers can choose between two different inventory packages and different ad lengths, providing them with flexibility and customization options. Real-time data is at the heart of this integration, enabling automated purchasing, planning, and delivery of TV campaigns. By using data supplied by AGF and the HbbTV data of TV sets connected to the internet, advertisers can optimize their campaigns and ensure that the right message is played to the right target group at the right time. This not only leads to 100 per cent target-group billing but also achieves valuable scatter gains.Advancing the Video Advertising Market: A Collaborative Effort
Frank Vogel, Managing Director of Ad Alliance, emphasizes the significance of this development. He states that the datafication of linear TV is the latest stage in the digital transformation of television and a key building block in their CrossOver Evolution strategy. Establishing PLTV is essential for the cross-genre future, allowing video inventory to be booked in a truly holistic way from a single provider. The adtech cooperation between RTL Deutschland and Virtual Minds has enabled this groundbreaking step to be taken much faster, allowing them to accelerate their efforts and get started with their first test advertiser.Tom Peruzzi, management spokesman and CTO of Virtual Minds, adds that the implementation of ‘Adtech made in Europe’ is making great strides and has now taken concrete shape. Advertisers can now programmatically purchase and optimize traditional TV advertising on all major private broadcasters in Germany based on standardized technology. The highly professional and goal-oriented collaboration between the technical teams at RTL Deutschland and Virtual Minds has delivered a standardized market solution quickly, offering new and innovative opportunities for traditional TV advertising and advancing the video advertising market as a whole.Unlock the Potential of Advanced CTV Advertising with Synamedia and OSN
Advantages of OSN's Advanced CTV Advertising
OSN ensures a higher share of voice (SOV) for partner brands by having ad-skipping restrictions and fewer ads compared to other CTV platforms. This leads to increased ad recall and reduced ad fatigue. It also allows luxury brands and niche advertisers, who traditionally relied on digital-only campaigns, to access premium 'big screen' TV advertising.
Director of Ad Sales at OSN, Hamid Davari, expressed excitement about this transformative advertising solution. He stated, "We're thrilled to launch this as it allows us to deliver unparalleled value to advertisers and audiences alike. With targeted advertising already integrated on our streaming platforms, linear TV remains a cornerstone of our strategy. And with Synamedia Iris, we've gone from having no measurable data for campaigns to offering the most advanced solution available."
The Foundation of Advanced Ad Insertion
OSNtv's Direct-to-Home (DTH) set-top boxes provide the foundation for this advanced ad insertion. Nielsen research shows that OSN's DTH households are highly sought after, with above-average disposable income. This makes them difficult to reach through free-to-air TV or streaming platforms.
This unique positioning gives advertisers a chance to connect with a valuable audience that might otherwise be hard to reach. It showcases the power of combining traditional linear TV with advanced advertising technologies.
Collaboration and Innovation Driving Success
Synamedia Iris's modular SaaS architecture integrates seamlessly with OSNtv's existing ad ecosystem. It works in tandem with the Magnite SpringServe ad server, enabling digital-like targeting, programmatic capabilities, and granular reporting for linear broadcast inventory.
Senior Director of Advanced Advertising at Synamedia, Guy Southam, emphasized the significance of this partnership. He said, "This partnership with OSN Group marks a major leap forward for TV advertising in the region. Synamedia Iris combines the power of linear broadcast with the precision of digital targeting, giving advertisers the tools they need to connect with highly valuable audiences while optimizing campaign performance in real-time."
The rollout has already begun in the UAE and Saudi Arabia, with plans to expand across the GCC and Egypt by the end of 2024. This indicates the growing importance and potential of advanced CTV advertising in the region.