Minecraft, the immensely popular game, has made a remarkable debut in the Australian food and beverage sector. A new line of flavoured milks has been introduced by Norco Co-operative, which holds the distinction of being Australia's oldest dairy co-operative. This partnership was facilitated by FMCG specialist agency Asembl on behalf of Merchantwise, the brand licensing agency for Minecraft in Australia and New Zealand. Both entities are part of the Merchantwise Group. Unlock the Flavorful World of Minecraft in Beverages
Norco's Collaboration with Minecraft
Norco shares a profound mission with Minecraft – to create a better world. This is achieved through the sustainability of the dairy industry, resulting in award-winning milk and innovative creations. Ben Menzies, the general manager of Commercial and Strategy at Norco, expressed his hope that Minecraft fans would relish exploring the world of flavors they have crafted. "Norco shares with Minecraft a mission to build a better world, through the sustainability of the dairy industry, producing award-winning milk and creative innovation. We hope Minecraft fans enjoy exploring the world of flavour we have created," said Menzies.
Milk is renowned for its nutritional value, providing hydration rich in protein, being an excellent source of calcium, vitamin B12, and containing natural electrolytes. The addition of Norco's award-winning touch makes the new Norco Minecraft range an ideal choice for gamers of all ages. It serves as the go-to drink to fuel those endless gaming hours and sustain optimal performance in the unknown world.
The four Norco Minecraft flavoured milks – Choc Charger, Lime Lightning, Strawberry Slam, and Caramel Chug – are now available in a new 375ml single serve size. These milks are not only more delicious but also more sustaining than a 'bucket of milk'. They have a four-star health rating and are free from added sugar and lactose, making them a healthy option for consumers.
Availability and Distribution
The four Norco Minecraft flavoured milks can be found in Woolworths, Coles, and Independent Supermarkets. This wide distribution ensures that Minecraft fans across Australia have easy access to these unique and nutritious beverages.
The partnership between Norco and Minecraft has opened up new avenues for fans to enjoy their favorite brand in a different form. It combines the excitement of Minecraft with the health benefits of flavoured milks, creating a winning combination.
Merchantwise managing director Kerryn McCormack added, "Together with Asembl we are thrilled to be extending the Minecraft brand into the food and beverage category for the very first time here in Australia. Through this launch with Norco Co-operative Australian Minecraft fans can now enjoy their favourite brand as nutritious flavoured milks with no added sugar and a four-star health rating."