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StackAdapt's Partnership in Canadian Media Landscape

2024-11-19

TORONTO — In a significant move within the Canadian media sphere, multi-channel advertising platform StackAdapt has joined forces with the proprietor of the Crave OTT platform, which serves as the home for HBO programming in Canada. Additionally, it has partnered with MVPD-distributed sports network TSN and broadcast network CTV. This alliance enables the seamless integration of StackAdapt's premium inventory across a diverse range of channels including connected TV, display, video, digital out-of-home, and audio channels. The iHeartMedia brands it operates across Canada are also involved in this extensive partnership.

Uniting Premium Inventory Across Multiple Canadian Media Platforms

StackAdapt's Partnership with Crave OTT Platform

StackAdapt's collaboration with the Crave OTT platform marks a crucial step in the Canadian media landscape. By partnering with this platform, which is the go-to destination for HBO programming in Canada, StackAdapt gains access to a vast audience. This allows advertisers to reach a highly targeted demographic with their messages. The integration of StackAdapt's premium inventory onto the Crave OTT platform provides a seamless viewing experience for consumers while offering advertisers a unique opportunity to connect with them. For example, during popular HBO shows, advertisers can showcase their products or services in a way that is both engaging and relevant. This partnership not only enhances the viewing experience for Crave OTT users but also opens up new avenues for advertisers to reach their target audiences.

Partnership with MVPD-Distributed Sports Network TSN

The partnership with MVPD-distributed sports network TSN brings a whole new dimension to StackAdapt's portfolio. Sports programming has a massive following in Canada, and by associating with TSN, StackAdapt can tap into this passionate audience. Advertisers can now leverage the power of sports programming to promote their brands and products. During live sports events, there is a high level of viewer engagement, and this presents an ideal opportunity for advertisers to make a lasting impression. For instance, during a major hockey game, advertisers can display their ads in strategic locations within the TSN broadcast, ensuring maximum visibility and impact. This partnership between StackAdapt and TSN is set to revolutionize the way sports advertising is done in Canada, providing advertisers with a more targeted and effective approach.

Partnership with Broadcast Network CTV

The collaboration with broadcast network CTV further expands StackAdapt's reach across the Canadian media landscape. CTV is a household name in Canada, with a wide viewership. By integrating StackAdapt's premium inventory onto the CTV network, advertisers can gain exposure to a massive audience on a daily basis. This allows for consistent brand messaging and increased brand awareness. During prime-time programming on CTV, advertisers can showcase their offerings in a way that complements the content being aired. For example, during a popular drama series, advertisers can insert their ads in a way that is seamless and does not disrupt the viewing experience. This partnership with CTV provides StackAdapt with a powerful platform to reach a broad audience and deliver value to advertisers.

Involvement of iHeartMedia Brands in Canada

The inclusion of iHeartMedia brands in Canada adds another layer of diversity to StackAdapt's partnership. iHeartMedia has a strong presence in the Canadian market and operates a wide range of radio stations and digital platforms. By integrating StackAdapt's inventory with iHeartMedia's channels, advertisers can reach consumers through multiple touchpoints. This multi-channel approach ensures that brands are exposed to a wider audience and increases the likelihood of reaching potential customers. For instance, during a morning drive-time radio show on an iHeartMedia station, advertisers can run short audio ads that capture the attention of listeners. Additionally, the digital platforms associated with iHeartMedia provide opportunities for display and video ads to reach a younger and more tech-savvy audience. This partnership with iHeartMedia further strengthens StackAdapt's position in the Canadian media market and offers advertisers a comprehensive advertising solution.

Stock futures faced a downward trend on Tuesday as investors navigated through various factors. Earnings reports from major retailers and the awaited results of Nvidia (NVDA) tomorrow played a significant role. Geopolitical tensions also added to the sentiment, weighing on the markets.

Navigating the Turbulent Waters of Stock Futures

Investor Sentiment and Earnings Reports

Futures tied to the Dow Jones Industrial Average dropped by 0.5%, while those linked to the S&P 500 and Nasdaq were down 0.3% and 0.2% respectively. On Monday, the S&P 500 and Nasdaq had ended higher as the market recovered some of the losses from the previous week. This post-election rally had started to fade, causing concerns among investors. Market participants were closely monitoring reports of Ukraine firing U.S.-made missiles into Russia and the news of Russian President Vladimir Putin signing a revised nuclear doctrine that lowered the threshold for using nuclear weapons. These events added to the uncertainty in the markets.Among stocks in premarket trading on Tuesday, Walmart (WMT) shares saw a significant increase of nearly 4%. The world's largest retailer reported quarterly results that surpassed analysts' expectations and raised its outlook for sales and earnings. However, shares of Lowe's (LOW) slipped about 1% despite reporting better-than-expected results. The retailer cited "continued softness" in big-ticket discretionary spending.

Server Maker Super Micro Computer's Turnaround

Super Micro Computer (SMCI) emerged as the biggest gainer this morning, rising by 30%. The beleaguered server maker and Nvidia partner named a new auditor and filed a compliance plan to avoid delisting by the Nasdaq. This move provided some relief to the company and its investors.

Mega-Cap Technology Stocks and Their Performance

Nvidia shares were up 1.5%, making it the only member of the 'Magnificent 7' group of mega-cap technology stocks in positive territory ahead of the bell on Tuesday. Apple (AAPL), Microsoft (MSFT), Alphabet (GOOGL), Amazon (AMZN), Meta Platforms (META), and Tesla (TSLA) were all losing ground. This showed the varying performance within the technology sector.In the midst of increased geopolitical concerns, gold futures were up about 1% to $2,640 an ounce. Crude oil futures fell slightly, while Bitcoin was trading around $92,500, up about $2,000 from its overnight low and not far from its record high.The yield on 10-year Treasurys, which had been rising in recent weeks as investors scaled back their expectations about the Federal Reserve's rate-cutting actions, decreased to 4.37% from 4.41% on Monday. This indicated a shift in the market's perception of interest rates.Overall, Tuesday's market was a mix of gains and losses, with different sectors and stocks responding differently to the various factors at play. Investors were closely watching these developments and waiting to see how the week would unfold.