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Television

Spanglish Movies: A Partnership for Diverse Streaming

2024-11-19

Spanglish Movies, a prominent entity in the realm of Spanish-language films, has recently made a significant announcement. This partnership with FAST Channels TV is set to revolutionize the streaming landscape by introducing two new platforms that showcase a rich tapestry of voices and stories.

Uniting Hispanic Communities through Streaming

FLOUtv: Connecting Puerto Rican, Dominican, and Cuban Audiences

FLOUtv is dedicated to serving first and second-generation Puerto Rican, Dominican, and Cuban audiences in the US and beyond. It offers a unique connection to home and culture, providing an immersive experience with a diverse range of content. From electrifying Puerto Rican Lucha Libre to an unparalleled selection of Dominican films, and beloved Venezuelan soap operas, FLOUtv brings the essence of these communities right to viewers' screens. It delivers a dynamic array of genres and formats that resonate with "a tu ritmo" (at your rhythm), creating a sense of belonging for these audiences.

FLOUtv's commitment to its target audiences is evident in the extensive collection of content it offers. Hundreds of hours of content produced by Latinos in the US, along with the latest in Latin music shows, add to the allure of this streaming platform. It truly becomes a haven for those seeking to immerse themselves in the rich cultural stories of the Hispanic diaspora.

Vision by Spanglish: Expanding Hispanic Reach

Vision by Spanglish broadens the reach by celebrating Hispanic diasporas and serving underrepresented communities. It includes Afro-Latinos, LGBTQ+ Spanish-language content, faith-based channels, and female-led media. This platform expands the viewing experience with an exclusive portfolio of FAST Channels and films from Mexico, Central America, Colombia, Venezuela, and the Caribbean, including Cuban-American, Bahamian, and Jamaican content.

The collaboration with FAST Channels TV equips Vision by Spanglish with a full-service, white-label technology platform and an expansive content library. With 100 FAST linear channels and over 2,000 AVoD (Ad-supported Video on Demand) titles, it offers viewers an unmatched array of Latino-focused content. This allows for a seamless exploration of different Hispanic cultures and stories.

Enhancing the Streaming Experience

Both FLOUtv and Vision by Spanglish provide an immersive Free Ad-Supported Streaming TV (FAST) experience. They deliver a blend of live and on-demand Spanish and English content that captures the spirit, diversity, and rich cultural stories of Latino and DEI audiences across the US. This ensures that viewers can enjoy a wide variety of content that caters to their preferences.

The partnership between Spanglish Movies and FAST Channels TV is not only about providing great content but also about creating opportunities. For content owners, it supports Latino and Latin American creators in launching their own FAST linear channels. Spanglish Movies assists in making content FAST-compliant and presents it on their two consumer platforms, maximizing distribution and monetization. This collaborative effort is opening up new avenues for content creators and expanding the reach of Spanish-language content.

Russell Foy, CEO of FAST Channels TV, expressed his excitement about the collaboration, stating: "We are thrilled to support Spanglish Movies in broadening access to Spanish-language content. This partnership highlights our commitment to connecting them with like-minded content partners who are eager to reach new audiences. Together, we're bringing culturally rich, engaging programming to Spanish-speaking viewers everywhere."Gustavo Aparicio, CEO of Spanglish Movies, highlighted the impact of the partnership, stating: "Working with Russell and the FAST Channels TV team has been instrumental in bringing our vision to life. Their revenue-sharing model enables us to concentrate on delivering premium content. With our extensive Spanish-language library, FLOUtv and Vision by Spanglish are poised to offer a unique streaming experience."He added: "For content owners looking to expand their reach, Spanglish Movies supports Latino and Latin American creators in launching their own FAST linear channels. We assist in making content FAST-compliant, feature it on our two consumer platforms, and present it to all our OTT partners to maximize distribution and monetisation. We're also collaborating with ISP/telcos and cable companies eager to add Spanish-language, ad-supported FAST channels and apps to their lineup, creating a shared revenue opportunity."This partnership represents a significant step forward in delivering diverse and engaging content to a broader audience. FLOUtv and Vision promise an accessible, community-focused viewing experience that Spanish-speaking viewers can enjoy across a variety of devices. Moreover, the FLOUtv and Vision apps are well-suited for integration with ISP, telco, and cable providers, adding high-quality Spanish-language content to their offerings in the ad-supported streaming market. FLOUtv is already in pilot testing with an ISP/telco in a Spanish-speaking Caribbean island, with plans to expand access to over 1 million Internet users.

New York witnessed a notable upward trend in broadcast viewership during October, as per the data from "The Gauge" by Nielsen. This growth was fueled by increases in both sports and drama viewing, presenting an interesting landscape in the television viewing arena.

Uncover the October TV Viewership Dynamics with Nielsen

Sports Viewership in October

In October, sports viewing witnessed a significant 10% bump. NFL games, once again, dominated the top broadcast telecasts, with the Week 7 matchup between the Kansas City Chiefs and the San Francisco 49ers drawing an impressive 27 million viewers on FOX. Outside of football, college football and MLB playoff games also contributed to a 52% boost in sports viewing. On a yearly basis, cable sports was up 14%, highlighting the continued popularity of sports on television.This surge in sports viewership can be attributed to the intense competition and the excitement surrounding various sporting events. Fans were glued to their screens, eager to catch every moment of the action. The success of these sports programs not only attracts a large audience but also has a significant impact on advertising revenues and the overall television ecosystem.

Drama Viewership in October

Drama programs saw an astonishing 29% increase in viewing during October. This growth indicates the enduring appeal of drama series among viewers. These shows have the ability to captivate audiences with their engaging plots, complex characters, and emotional depth.For example, certain drama series manage to create a loyal fan base that looks forward to each new episode. The increase in drama viewership suggests that viewers are still drawn to the immersive world of drama and are willing to invest their time in watching these programs. It also showcases the diversity and quality of drama content available on television.

Cable Viewership in October

Cable viewing accounted for 26.3% of total TV usage in October, with a 0.2-point positive share change since April. News viewing saw a 5% gain, particularly driven by the Vice Presidential Debate on October 1 and the month-long coverage leading up to Election Day. Sports viewing also experienced a 52% boost, with NFL Monday Night Football, college football, and MLB playoff games being the main contributors.The top cable telecasts in October were dominated by sports and news programs. The NFL Monday Night Football game between Kansas City and New Orleans on ESPN attracted 14 million viewers, while FOX News Channel's presentation of the VP Debate drew 7.9 million viewers. This shows the strong hold of these types of programs on cable television and their ability to attract a significant audience.

Streaming Viewership in October

Streaming viewership in October was relatively stable compared to last month, with eight of the 11 reported streaming services showing minimal changes within 0.1 share point. The Roku Channel saw a 12% increase and added 0.2 share points to reach 1.8% of television, a high point for the FAST service.Netflix, on the other hand, was down 4% with 7.5% of TV but still managed to top the list of streaming originals with Love Is Blind, which had 4.4 billion viewing minutes. This highlights the competitive nature of the streaming market and the importance of having popular original content.It's important to note that a portion of Hulu's viewing (estimated at approximately 25%) was mistakenly attributed to Disney+ during this period. However, this issue was resolved at the end of October and will not affect the October Media Distributor Gauge.The measurement month of October 2024 encompassed four weeks from 09/30/2024 through 10/27/2024, with Nielsen measurement weeks running from Monday to Sunday. This provides a comprehensive view of the television viewing patterns during this specific month.

TORONTO — In a significant move within the Canadian media sphere, multi-channel advertising platform StackAdapt has joined forces with the proprietor of the Crave OTT platform, which serves as the home for HBO programming in Canada. Additionally, it has partnered with MVPD-distributed sports network TSN and broadcast network CTV. This alliance enables the seamless integration of StackAdapt's premium inventory across a diverse range of channels including connected TV, display, video, digital out-of-home, and audio channels. The iHeartMedia brands it operates across Canada are also involved in this extensive partnership.

Uniting Premium Inventory Across Multiple Canadian Media Platforms

StackAdapt's Partnership with Crave OTT Platform

StackAdapt's collaboration with the Crave OTT platform marks a crucial step in the Canadian media landscape. By partnering with this platform, which is the go-to destination for HBO programming in Canada, StackAdapt gains access to a vast audience. This allows advertisers to reach a highly targeted demographic with their messages. The integration of StackAdapt's premium inventory onto the Crave OTT platform provides a seamless viewing experience for consumers while offering advertisers a unique opportunity to connect with them. For example, during popular HBO shows, advertisers can showcase their products or services in a way that is both engaging and relevant. This partnership not only enhances the viewing experience for Crave OTT users but also opens up new avenues for advertisers to reach their target audiences.

Partnership with MVPD-Distributed Sports Network TSN

The partnership with MVPD-distributed sports network TSN brings a whole new dimension to StackAdapt's portfolio. Sports programming has a massive following in Canada, and by associating with TSN, StackAdapt can tap into this passionate audience. Advertisers can now leverage the power of sports programming to promote their brands and products. During live sports events, there is a high level of viewer engagement, and this presents an ideal opportunity for advertisers to make a lasting impression. For instance, during a major hockey game, advertisers can display their ads in strategic locations within the TSN broadcast, ensuring maximum visibility and impact. This partnership between StackAdapt and TSN is set to revolutionize the way sports advertising is done in Canada, providing advertisers with a more targeted and effective approach.

Partnership with Broadcast Network CTV

The collaboration with broadcast network CTV further expands StackAdapt's reach across the Canadian media landscape. CTV is a household name in Canada, with a wide viewership. By integrating StackAdapt's premium inventory onto the CTV network, advertisers can gain exposure to a massive audience on a daily basis. This allows for consistent brand messaging and increased brand awareness. During prime-time programming on CTV, advertisers can showcase their offerings in a way that complements the content being aired. For example, during a popular drama series, advertisers can insert their ads in a way that is seamless and does not disrupt the viewing experience. This partnership with CTV provides StackAdapt with a powerful platform to reach a broad audience and deliver value to advertisers.

Involvement of iHeartMedia Brands in Canada

The inclusion of iHeartMedia brands in Canada adds another layer of diversity to StackAdapt's partnership. iHeartMedia has a strong presence in the Canadian market and operates a wide range of radio stations and digital platforms. By integrating StackAdapt's inventory with iHeartMedia's channels, advertisers can reach consumers through multiple touchpoints. This multi-channel approach ensures that brands are exposed to a wider audience and increases the likelihood of reaching potential customers. For instance, during a morning drive-time radio show on an iHeartMedia station, advertisers can run short audio ads that capture the attention of listeners. Additionally, the digital platforms associated with iHeartMedia provide opportunities for display and video ads to reach a younger and more tech-savvy audience. This partnership with iHeartMedia further strengthens StackAdapt's position in the Canadian media market and offers advertisers a comprehensive advertising solution.