Roku, a leading TV streaming platform, has made significant strides in its programming partnerships. This latest development involves an expansion of an existing deal with a Comcast division. A new agreement now allows Roku content like The Roku Channel to be accessible to FreeWheel demand partners.

Uniting Premium TV and Programmatic Advertising

Roku's Streaming Expansion

Roku, a prominent name in the TV streaming arena, has been actively working on strengthening its partnerships. This recent expansion with a Comcast division is a major step forward. The Roku Channel, one of its key offerings, is now being made available to FreeWheel demand partners. This move not only enhances the reach of Roku's content but also opens up new opportunities in the advertising space. It shows Roku's commitment to providing a diverse and extensive streaming experience for viewers.

Roku's streaming platform has always been known for its user-friendly interface and wide range of content. With this expanded partnership, viewers can expect even more options and a seamless streaming experience. The integration with FreeWheel demand partners allows for real-time bidding among programmatic platforms, offering advertisers a unique opportunity to reach their audiences holistically and at scale.

The new standard protocol enabled by the Roku Exchange facilitates this seamless integration. It breaks down silos across the supply chain, ensuring a high-quality streaming experience where viewers are served relevant ads. This is a crucial aspect in today's fragmented TV and digital landscape where advertisers need to reach their target audiences effectively.

The Benefits of the Partnership

Roku's choice to partner with FreeWheel brings several benefits. As Roku comments, it gains access to FreeWheel's world-class technology and programmatic sophistication. This allows Roku to enhance its advertising capabilities and provide a more targeted and personalized advertising experience for brands.

FreeWheel, in turn, benefits from having Roku inventory available alongside its other premium publishers. This gives demand partners access to Roku's premium content and unmatched reach. Mark McKee, the GM of FreeWheel, emphasizes that providing viewers with the best experience and brands with a premium destination for their ads is only possible through a transparent TV landscape. This partnership helps achieve just that.

The transparency and efficiency offered by this partnership are crucial in the advertising world. It allows for a more seamless flow of advertising and content, ensuring that viewers get the best experience while brands can reach their target audiences effectively. This is a win-win situation for both Roku and FreeWheel, as well as for advertisers and viewers alike.

The ASEAN automotive aftermarket stands as a dynamic and rapidly evolving sector, holding significant potential for growth and innovation. With a projected CAGR of 8.5% and an estimated revenue of USD 24.56 billion in 2023, it is set to surpass USD 55.53 billion by 2033. This remarkable growth is driven by various factors such as expanding vehicle ownership, rising disposable incomes, and the increasing demand for vehicle maintenance and repair services.

Unlock the Potential of the ASEAN Automotive Aftermarket

Category Type: Parts

The ASEAN automotive aftermarket offers a diverse range of replacement parts that play a crucial role in keeping vehicles on the road. From engine components to exterior accessories, these parts ensure the smooth functioning and longevity of vehicles. For instance, high-quality spark plugs from companies like NGK Spark Plug and Denso Corporation enhance engine performance and fuel efficiency. The availability of a wide variety of parts allows consumers to choose according to their specific needs and budgets.

Moreover, the market for parts is constantly evolving with technological advancements. Connected car systems and predictive analytics are transforming the way aftermarket parts are designed and used. This enables manufacturers to develop parts that are more compatible with modern vehicle technologies, providing enhanced functionality and reliability.

By Vehicle Type: Passenger Car

Passenger cars dominate the ASEAN automotive aftermarket, accounting for a significant share of the market. The increasing number of passenger vehicles on the roads in ASEAN countries leads to a higher demand for aftermarket products and services. As these cars age, the need for frequent repairs and maintenance becomes evident, driving the growth of the aftermarket.

For example, in Malaysia, where the automotive industry is thriving, the demand for passenger car aftermarket parts is on the rise. Consumers are willing to invest in quality parts to ensure the safety and performance of their vehicles. This trend is also observed in other ASEAN countries like Indonesia and the Philippines.

By Country: Malaysia

Malaysia is one of the key markets in the ASEAN automotive aftermarket. The country's growing economy, rapid urbanization, and increasing middle-class population have contributed to the expansion of the aftermarket. With a large number of vehicles on the roads, there is a high demand for aftermarket products and services.

Malaysian aftermarket players are capitalizing on this opportunity by offering a wide range of products and services. They are also focusing on improving customer reach and service delivery through digital platforms. This allows them to meet the demands of tech-savvy consumers and stay competitive in the market.

Key Drivers: Growing Vehicle Parc

The rising number of vehicles in ASEAN countries is a major driver of the automotive aftermarket. As more people own cars, the need for aftermarket products and services increases. This includes not only replacement parts but also repair and maintenance services.

For instance, in Thailand, where the vehicle parc is growing steadily, aftermarket companies are seeing a significant increase in business. They are constantly innovating to meet the changing needs of consumers and provide them with the best solutions.

Key Drivers: Aging Vehicle Fleet

The aging vehicle fleet in ASEAN countries presents another opportunity for the aftermarket. Older vehicles require frequent repairs and maintenance to keep them running smoothly. This creates a demand for aftermarket services such as engine repairs, brake replacements, and electrical system repairs.

Companies like Bosch GmbH and HELLA GmbH & Co. KGaA are well-positioned to cater to this demand with their extensive range of aftermarket products and services. They offer reliable and high-quality solutions that help extend the life of aging vehicles.

Key Drivers: Economic Growth and Urbanization

Economic growth and urbanization in ASEAN countries have led to an increase in vehicle ownership and spending on aftermarket solutions. As people's incomes rise and urban areas expand, more people are able to afford cars and invest in aftermarket products and services.

In Singapore, for example, where the economy is highly developed and urbanization is advanced, the automotive aftermarket is booming. Consumers are willing to spend on premium aftermarket products to enhance the performance and appearance of their vehicles.

Key Drivers: Technological Advancements

Technological advancements are transforming the ASEAN automotive aftermarket, offering enhanced efficiency and customer satisfaction. Connected car technologies and predictive maintenance are enabling aftermarket companies to provide more proactive and personalized services.

For instance, Continental AG's acquisition of CRP Industries' automotive aftermarket business has allowed them to enhance their distribution channel and sales funnel in the ASEAN region. This enables them to offer advanced connected car technologies and predictive maintenance solutions to their customers.

Key Drivers: E-Commerce Expansion

The expansion of e-commerce platforms is revolutionizing the distribution and accessibility of aftermarket parts and services in ASEAN. Online platforms are making it easier for consumers to purchase aftermarket products from the comfort of their homes and at competitive prices.

Companies like Mahle GmbH and Michelin are leveraging e-commerce platforms to reach a wider customer base and improve customer service. They offer online catalogs, technical support, and easy ordering processes, making it convenient for consumers to find and purchase the right aftermarket products.

Key Drivers: Government Policies

Favorable government policies and incentives for local manufacturing are contributing to a robust aftermarket ecosystem in ASEAN. These policies encourage local companies to invest in manufacturing and innovation, leading to the development of high-quality aftermarket products.

For example, in Vietnam, the government has implemented policies to support the automotive industry and promote local manufacturing. This has led to the growth of local aftermarket companies that are now competing globally.

Key Takeaways: Replacement Parts and Repair Services

Replacement parts and repair services account for a substantial share of the ASEAN automotive aftermarket. As the vehicle fleet ages and consumers become more conscious of vehicle maintenance, the demand for these services is increasing.

Aftermarket companies are focusing on providing high-quality replacement parts and efficient repair services to meet the growing demand. They are also investing in research and development to develop innovative solutions that can improve vehicle performance and reduce maintenance costs.

Key Takeaways: Technological Advancements

Technological advancements, such as connected car systems and predictive analytics, are transforming traditional aftermarket practices. These technologies are enabling aftermarket companies to offer more proactive and personalized services to their customers.

For example, predictive maintenance systems can detect potential problems in vehicles before they occur, allowing aftermarket companies to provide timely repairs and prevent costly breakdowns. Connected car technologies also enable aftermarket companies to offer remote diagnostics and software updates, enhancing the overall driving experience.

Key Takeaways: E-commerce Platforms

E-commerce platforms are emerging as a vital distribution channel in the ASEAN automotive aftermarket. These platforms offer enhanced market accessibility and customer convenience, allowing consumers to purchase aftermarket products with ease.

Online marketplaces like Alibaba and Amazon are playing a significant role in connecting aftermarket suppliers and consumers in ASEAN. They provide a wide range of products and competitive prices, making it easier for consumers to find what they need.

Key Takeaways: Collaboration between Regional Players and International Brands

Collaboration between regional players and international brands is fostering innovation and competitiveness in the ASEAN automotive aftermarket. This allows local companies to learn from international best practices and leverage their global networks.

For example, Aisin Seiki Co. Ltd. is collaborating with international brands to strengthen its AI infrastructure in the ASEAN region. This collaboration is enabling them to develop advanced aftermarket solutions that can meet the evolving needs of customers.

Competition Scenario

The competition in the ASEAN automotive aftermarket is intense, with key players focusing on producing services and products equivalent to OEM producers. Limiting prices and options of different quality, sizes, and materials is also a part of the competitive strategy.

Small-scale vendors and fleet operators are also collaborating to increase their market share. This is leading to increased competition and innovation in the market, benefiting consumers with better products and services.

Market Developments

Aisin Seiki Co. Ltd. announced the setting up of the Kyushu Development Center Hakata Laboratory for artificial intelligence (AI) technologies in Fukuoka City, Japan. This move is aimed at strengthening their AI infrastructure and developing advanced aftermarket solutions.

Continental AG's acquisition of CRP Industries' automotive aftermarket business has also had a significant impact on the market. It has enhanced their distribution channel and sales funnel in the ASEAN region, enabling them to offer a wider range of products and services.