In preparation for the Vogue Vintage Sale, co-hosted by Jorja Smith and Iris Law and supported by eBay, the fashion world is embracing all aspects of vintage style. While not every vintage find is a rare designer piece steeped in history, pre-loved items can still play an essential role in modern wardrobes, ranging from thrift store leather jackets to online-sourced slogan tees.
Over the last decade, the second-hand fashion market has undergone a dramatic transformation. What was once considered a niche interest has now become a significant global industry, with major platforms like eBay, Vinted, and Vestiaire Collective driving growth. The consumer base, especially those under 30, increasingly views second-hand as their first choice. According to ThredUp’s Resale Report, this market is expected to reach $367 billion by 2029, growing nearly three times faster than the overall fashion market.
The Evolution of Second-Hand Fashion
Throughout the years, the fashion journalism landscape has seen numerous shifts, including digital magazine transformations and influencer culture. Among these changes, the second-hand fashion market stands out as one of the most transformative sectors. From being a hobbyist's pursuit to becoming a profitable venture, it now attracts millions of consumers worldwide.
This evolution is remarkable, considering that just over a decade ago, second-hand shopping was more of a novelty. Back then, only a few individuals, such as former Vogue editor Bay Garnett, championed vintage fashion in mainstream media. Her styling of Kate Moss in a thrifted banana-print top in a 2003 British Vogue editorial exemplified how vintage pieces could inspire high-fashion trends. Today, platforms like eBay, Vinted, and Vestiaire Collective have turned second-hand fashion into a thriving business, appealing to a younger demographic who prioritize sustainability and unique styles. This shift reflects broader cultural attitudes towards eco-conscious consumption.
Vogue Editors’ Passion for Vintage Finds
While popular stereotypes might suggest that Vogue editors exclusively wear brand-new luxury items, the reality is far more intriguing. These professionals are avid collectors of second-hand treasures, often dedicating hours to uncovering hidden gems on platforms like eBay or in lesser-known vintage stores. Their enthusiasm for archival fashion is unmatched, blending historical context with contemporary flair.
Each editor brings their own approach to vintage shopping, employing strategies that require meticulous planning and insider knowledge. Some focus on specific eras or designers, while others scour obscure markets for unexpected finds. This dedication goes beyond mere fashion; it represents a deep appreciation for the stories behind each piece. Despite the time-consuming nature of this pursuit, the rewards—both aesthetic and financial—are substantial. As the Vogue team prepares for their upcoming vintage sale, their passion for pre-loved fashion serves as a testament to its enduring appeal and significance in today’s fashion landscape. This event not only highlights individual creativity but also underscores the growing importance of sustainable fashion practices globally.
In the vibrant season of spring, a fresh hairstyle can be transformative. Millie Bobby Brown recently embraced this idea by adopting a chic new bob, crafted by hairstylist Peter Burkill. This stylish change features a voluminous chin-length cut that gently curves inward at the ends. Retaining her signature bright blonde hue, Brown also opted for a subtle root effect, enhancing her overall look. Alongside her hair transformation, she showcased a bold outfit during an event in New York City, promoting her beauty brand Florence by Mills. Her fashion choices included striking elements like a red leather jacket and leopard-print shorts.
Brown’s revamped appearance aligns with the launch of her brand’s latest product, Soft Girl Sheer Vanilla mist, which carries delightful scents of vanilla orchid and raspberry nectar. In social media posts, she demonstrated the mist's use on freshly washed hair and shared playful TikTok content referencing her new haircut with humor. This combination of style updates highlights how a simple haircut can symbolize renewal and personal growth.
Hairstyling Evolution: A Fresh Spring Look
Millie Bobby Brown’s decision to embrace a new hairstyle signifies more than just a seasonal update; it marks a bold step towards reinvention. With guidance from hairstylist Peter Burkill, her hair now flaunts a thick, chin-length bob with gentle inward flicks at the ends. This modern cut complements her signature bright blonde shade while incorporating a touch of natural root contrast, adding depth and dimension to her appearance. Such stylistic nuances reflect a desire to evolve one’s image through thoughtful changes.
The timing of Brown’s haircut coincides perfectly with spring—a season often associated with beginnings and rejuvenation. Hairstylists worldwide recommend shorter cuts during this period due to their ability to enhance facial features and provide practicality as temperatures rise. By trimming excess length, Brown not only achieves a sleeker profile but also emphasizes volume and texture in her remaining locks. Her choice exemplifies how strategic styling decisions can elevate one’s aesthetic appeal while maintaining individuality. Furthermore, her continued commitment to her iconic blonde color underscores consistency within personal branding efforts.
Fashion Meets Fragrance: The Total Package
Complementing her renewed hairstyle, Millie Bobby Brown unveiled an eye-catching ensemble at a recent Florence by Mills event in New York City. Her outfit combined contrasting textures and colors—highlighted by a red leather jacket paired with green and red graphic tops, leopard-print shorts, sheer tights, and pointed heels. These daring yet cohesive choices underscored her flair for fashion innovation. Additionally, she accessorized with elegant earrings and chunky rings, completing the look with a swipe of coral lipstick.
This multi-faceted presentation extended into fragrance territory with the release of Soft Girl Sheer Vanilla mist. Featuring enchanting notes of vanilla orchid, raspberry nectar, sugared petals, and velvet musks, this product embodies sensory indulgence. On Instagram, Brown showcased its application over freshly washed hair, emphasizing its versatility and ease of use. Meanwhile, her humorous TikTok post about the tongue-twister "Millie Bobby Bob" added levity to her digital presence. Together, these elements paint a picture of holistic self-expression where every detail contributes to creating a memorable impression. As spring unfolds, Brown’s approach invites others to explore similar transformations, blending creativity with confidence in both personal style and professional endeavors.