A "press release" holds a significant place in the realm of communication. It serves as a powerful tool for riders, teams, companies, and organizations to share important information with the public. From events and products to services, these promotional texts offer a unique perspective from the issuer's vantage point. And when they possess news value, they find a home on roadracingworld.com, providing valuable content to our readers.

Understanding the Nature of Press Releases

It's crucial to distinguish between a press release and an article written by Roadracingworld.com staffers. A press release is an independent entity, and when labeled as such, it indicates that Roadracingworld.com is not responsible for its content. This means that the accuracy of the information lies with the issuer. However, not all press releases make it onto the platform. Roadracingworld.com has the discretion to reject those that are overly focused on commercial promotion with minimal news value or contain obvious errors.

Why Press Releases Matter

Press releases play a vital role in disseminating information quickly and widely. They allow businesses and organizations to announce significant developments, such as new products or services, in a timely manner. This helps to generate interest and create buzz among the target audience. For example, a new motorcycle model launch can be effectively communicated through a press release, reaching a large number of potential customers. Additionally, press releases can enhance a company's reputation and credibility by presenting information in a professional and authoritative manner.

The Process of Publishing Press Releases

The journey of a press release from the issuer to being posted on roadracingworld.com involves several steps. Firstly, the issuer needs to ensure that the content is relevant and has news value. It should provide unique insights and not be a mere repetition of existing information. Once the press release is prepared, it is submitted to Roadracingworld.com. The editorial team then reviews it to assess its suitability for publication. If it meets the criteria, it is given a place on the website, reaching a wide readership. This process ensures that only high-quality press releases make it to the platform, providing value to our readers.

The Impact of Press Releases

Press releases have a significant impact on various aspects of the business world. They can influence public opinion and shape the perception of a company or organization. For instance, a well-crafted press release about a company's social responsibility initiatives can enhance its brand image and attract positive attention. Moreover, press releases can also serve as a source of media coverage. Journalists often rely on press releases to gather information for their stories, which can lead to increased visibility and exposure for the issuer. In conclusion, press releases are a powerful communication tool that can drive business growth and connect organizations with their audiences.

Chinese automaker Chery recently showcased the safety prowess of its new Exeed Sterra ES through a remarkable crash test. In this test, three real electric cars were put to the test to simulate a U-turn accident scenario. The EV was struck by two other vehicles traveling at a speed of 60 km/h from opposite directions, demonstrating the strength and integrity of the vehicle.

Chery's Exeed Sterra ES Proves Safety in Triple Crash Test

Crash Test Setup and Scenario

The crash test aimed to replicate a real-world U-turn accident. One key aspect was that a static car was attempting a U-turn and was then hit from both sides by two moving vehicles. While this setup has its limitations compared to an actual accident, it still provided valuable insights. Two white Sterra ES EVs, each traveling at 60 km/h, struck the red vehicle at different angles. One car hit the front-right corner at a 30-degree angle, while the other directly impacted the passenger compartment from 180 degrees. Despite the challenging nature of the crash, the footage and photos suggest that the Exeed Sterra ES maintained a high level of protection for its occupants.During the test, the pillars withstood the impact, all seven airbags deployed as expected, and the doors automatically unlocked. The emergency call function was also activated, adding an extra layer of safety. Crucially, the battery pack showed no signs of leaks, smoke, or fire, and the high-voltage system shut down automatically, as it should in the event of a crash.

The Need for Independent Validation

While Chery's self-conducted crash test is impressive, there is always the question of how the Exeed Sterra ES would perform under the more stringent scrutiny of third-party evaluations. EuroNCAP and IIHS set rigorous standards, and it's one thing to conduct internal tests but another to meet those industry-wide benchmarks.It's also important to note that keeping one car stationary in the crash test affects realism by concentrating impact forces on the moving vehicles. In a real-world U-turn accident, all vehicles would be in motion, dissipating force differently. This isolation of impacts in the test may exaggerate their severity and not fully capture how the vehicles would behave in a dynamic, unpredictable real-world scenario.

About the Exeed Sterra ES

The Exeed Sterra ES was first launched in 2023 and shares its platform with the Huawei-backed Luxeed S7. It competes in the electric sedan market, aiming to dethrone the Tesla Model 3. It comes with both RWD and AWD configurations and offers an impressive driving range of up to 905 km on a full charge thanks to its large 97.7 kWh battery pack. For the 2025 model year, Chery has introduced several updates, including reinforced body and chassis elements, further enhancing its safety credentials.Chinese cars have made significant strides in safety, as evidenced by their performance in independent crash tests. Many EVs from Chinese automakers have earned five-star ratings in EuroNCAP, even with the organization's stricter testing protocols. This growing safety standard among Chinese manufacturers indicates a broader shift, with more models becoming increasingly competitive in global markets.Thanos Pappas, a product design engineer by trade, has been actively involved in automotive journalism, bringing his expertise to provide in-depth insights into these safety tests and the vehicles involved.