In a groundbreaking move for sustainable travel, Natural Habitat Adventures (Nat Hab), a leader in responsible nature-based experiences, has unveiled Peru's first all-electric vehicle dedicated to tourism. This innovative van commenced its service on April 26, 2025, as part of Nat Hab's renowned Machu Picchu & the Sacred Valley itinerary. This pioneering effort by Nat Hab, in partnership with the World Wildlife Fund (WWF), seeks to address the growing environmental footprint of tourism in the region, offering a quieter and cleaner alternative to traditional diesel vehicles.
The motivation behind this significant investment stems from a clear vision to mitigate the negative impacts of conventional transportation. Nat Hab’s CEO, Ben Bressler, highlighted the issue of air pollution from numerous tourist vans in Cusco and recognized the urgent need for a more sustainable approach. By integrating an electric vehicle into their operations, Nat Hab aims to set a new standard for eco-conscious travel in Peru. This initiative not only enhances the guest experience with a smoother and quieter ride but also substantially reduces emissions, showcasing a tangible commitment to environmental stewardship. Furthermore, Nat Hab has taken the lead in establishing crucial infrastructure, installing the first electric vehicle charging stations in Cusco, including one at the eco-conscious Inkaterra Hacienda Urubamba Hotel, with plans for a second station in Cusco city, thereby paving the way for wider electric vehicle adoption in the region.
The new electric van is integral to Nat Hab's Machu Picchu & the Sacred Valley journey, covering approximately 500 kilometers per trip. It transports travelers through key locations like Cusco and the Sacred Valley, significantly lowering the tour's environmental impact. This pioneering step by Nat Hab, a company with a long-standing commitment to conservation and carbon-neutral travel, reflects a broader mission to inspire other tourism operators to embrace sustainable practices, ultimately contributing to the preservation of Peru's natural beauty and cultural heritage for future generations.
This bold step by Natural Habitat Adventures illustrates how innovation and a strong commitment to environmental responsibility can transform industries. It is a powerful reminder that every choice we make, especially in travel, can contribute to a more sustainable and positive future. By embracing eco-friendly solutions, we not only protect our planet's invaluable natural wonders but also enrich the travel experience, fostering a deeper appreciation for the destinations we explore. This initiative inspires a collective shift towards practices that honor both people and nature, demonstrating that progress and preservation can, and should, go hand in hand.
Two highly accomplished mountaineers, Benjamin Vedrines and Nicolas Jean, are preparing for a new assault on the formidable north face of Jannu East. This 7,710-meter Himalayan giant has resisted numerous attempts to scale its unclimbed eastern point, including a previous expedition by Vedrines and Jean. Their rigorous training regimen includes an ascent of K2, highlighting the immense challenges posed by their primary objective. The duo's dedication to high-altitude exploration underscores their relentless pursuit of new alpine frontiers, continuing their quest to establish a new route on this iconic peak.
The return of these French alpinists to Jannu East's formidable north face signifies their unwavering determination to conquer one of the Himalayas' most challenging unclimbed sections. Despite their previous attempt being halted by a medical emergency involving a team member, their commitment remains steadfast. Their preparation, notably including an ascent of K2, reflects the extreme demands of their chosen endeavor. This audacious undertaking not only tests their physical and mental limits but also contributes to the rich history of mountaineering, as they strive to achieve a groundbreaking first ascent on this captivating peak.
The Allure of Jannu East's North Face
Benjamin Vedrines and Nicolas Jean are returning to the north face of Jannu East, a 7,710-meter peak in the Himalayas, aiming to establish a new route on its unclimbed eastern point. This formidable challenge follows their previous attempt, which ended prematurely when a teammate experienced cerebral edema. Their rigorous preparation includes an ascent of K2, showcasing their readiness for such a demanding climb. The peak, with its vast and complex north face, continues to captivate these elite climbers, drawing them back to its icy heights.
The allure of Jannu East's north face, described by Vedrines as "beautiful, remote, and tough," has profoundly impacted the two climbers. Last autumn, alongside Leo Billon, they initiated an attempt to forge a new path to the unclimbed 7,468-meter eastern point of the massif. Their ascent reached 7,600 meters before Billon's sudden symptoms of cerebral edema necessitated an immediate retreat, adhering to their team agreement that all would descend if one member turned back. Despite this setback, the experience reinforced their determination to return. The sheer scale and untouched nature of this part of Jannu East present a compelling objective, motivating their return for another daring attempt at a first ascent, continuing a tradition of pushing the boundaries of alpine exploration.
Unconventional Preparation and Team Dynamics
For their training, Benjamin Vedrines considers K2, the world's second-highest peak, as a preparatory climb. This approach mirrors his successful strategy from last year, which saw him complete an 11-hour independent ascent of K2 without supplemental oxygen, followed by a paraglide descent. The question of a third team member for the Jannu East expedition remains open, with American climber Sam Hennessey declining an invitation to join, citing personal reasons and a philosophical stance against competitive alpinism.
Vedrines' unconventional use of K2 as a "training peak" highlights his extraordinary capabilities and innovative approach to high-altitude climbing. His previous feat on K2, where he not only set a record for speed but also demonstrated remarkable resilience by assisting another climber, underscores his readiness for the challenges of Jannu East. The formation of the climbing team is crucial for such a demanding objective. While their previous attempt included Leo Billon, his current activities in the Alps suggest he may not join this expedition. The declined invitation from Sam Hennessey, who had his own tragic history on Jannu East with the loss of his climbing partner Mike Gardner, adds another layer to the narrative. Hennessey's perspective emphasizes the personal and non-competitive nature of his own climbing endeavors, highlighting the diverse motivations within the elite climbing community.
A recent distressing incident on Indonesia's formidable Mount Rinjani has culminated in profound sorrow, as a Brazilian tourist, Juliana Marins, tragically lost her life after a perilous fall. Despite continuous, strenuous efforts by dedicated rescue teams, the challenging conditions of the volcanic terrain ultimately proved insurmountable. This heart-wrenching event serves as a somber reminder of the inherent dangers associated with exploring unforgiving natural landscapes, emphasizing the critical need for extreme caution and meticulous preparation when venturing into such environments. The global outpouring of support and concern witnessed during the rescue operation underscores the collective empathy for those caught in dire circumstances.
The Unfolding Tragedy on Mount Rinjani
In the early hours of a fateful Saturday morning, approximately 6:30 AM, Juliana Marins, a vibrant publicist and dancer who had been on an adventurous backpacking journey across Southeast Asia, embarked on a guided expedition up the majestic Mount Rinjani in Indonesia. During this ascent, an unforeseen and catastrophic event unfolded: she slipped from the perilous rim of the volcanic crater, plummeting into its depths. Miraculously, she initially survived the harrowing fall and was able to call for help, initiating a desperate four-day struggle for survival. Rescue teams immediately mobilized, but their initial attempts to reach her were thwarted by the volcano's treacherous, crumbling slopes and the ever-present, dense fog that dramatically reduced visibility. The relentless, stormy weather further compounded these difficulties, transforming the already unstable terrain into a perilous, slippery death trap.
As the days progressed, the severity of Marins' predicament became increasingly evident. On Sunday, a day after her initial fall, she regrettably slipped further down the precarious cliff face, making her even more difficult to locate. Despite the persistent challenges, the dedicated rescue operation pressed on. By Monday morning, advanced drone technology was deployed, providing crucial aerial footage that helped pinpoint Marins' revised location, now several hundred meters deeper within the crater. However, successive attempts to descend to her position were repeatedly thwarted by the formidable weather conditions. Muhammad Hariyadi, the esteemed head of the local rescue efforts, conveyed to Reuters the immense difficulty posed by the soft, sandy volcanic soil, which rendered traditional rope-based rescue methods largely ineffective. Adding to the distress and confusion surrounding the incident, conflicting reports emerged regarding the provision of sustenance: Indonesian authorities claimed food and water had been delivered to Marins, a assertion vehemently contested by both the Brazilian embassy in Jakarta and Marins' distraught family, who maintained she endured the entirety of her ordeal without any provisions.
Finally, on Tuesday, after four grueling days, a third and ultimately decisive attempt was launched. The initial rescuer courageously navigated the perilous descent, reaching Marins' location approximately 600 meters below the trail, only to discover her unresponsive. Three additional team members subsequently reached her, solemnly confirming the devastating truth: Juliana Marins had succumbed to her ordeal. Her family, who had tirelessly campaigned for her rescue and garnered over a million sympathetic followers on Instagram, shared the heartbreaking news with profound sadness: "Today, the rescue team managed to reach the place where Juliana Marins was. With great sadness, we inform you that she did not survive." Following the somber discovery, rescuers were compelled to temporarily retreat due to the rapidly deteriorating weather conditions, which included heavy rain and persistent cloud cover. Plans are now in motion to return today, June 25, to respectfully retrieve her remains, though the ongoing inclement weather poses significant challenges to this final, delicate operation.
In a direct response to this tragic event and to facilitate the ongoing recovery efforts, the Indonesian Ministry of Forestry announced the closure of all hiking routes on Mount Rinjani yesterday. This crucial measure serves as both a mark of respect for Juliana Marins and her family and a practical step to ensure the safety of all involved in the recovery operation.
The devastating loss of Juliana Marins on Mount Rinjani profoundly underscores the unpredictable and often perilous nature of high-altitude and adventurous pursuits. This tragic incident compels us to reflect on the balance between our innate desire for exploration and the imperative of prioritizing safety. It serves as a stark reminder that even with careful planning and guided assistance, the wild, untamed forces of nature can present formidable, life-threatening challenges. For adventurers and outdoor enthusiasts, this event should reinforce the critical importance of rigorous preparation, understanding the inherent risks, and making informed decisions that prioritize personal safety above all else. Furthermore, it highlights the immense courage and dedication of search and rescue teams who risk their own lives in the face of such adversities, embodying the spirit of human compassion and resilience. May this unfortunate event inspire a renewed commitment to safety protocols and a deeper respect for the raw power of our planet's most majestic, yet sometimes unforgiving, landscapes.