Adventure Travel
Outside Magazine Restructures Amidst Staff Layoffs and Strategic Shifts
2025-02-11

The parent company of Outside magazine has recently undergone significant restructuring, leading to the termination of 20 employees across various departments. This move has raised concerns about the future of the publication, both in print and online. CEO Robin Thurston announced the changes via an internal email last Thursday, coinciding with the acquisition of Inntopia, a travel booking software used by major ski resorts. The layoffs have affected key editorial figures, including long-serving staff members, and have left the remaining team with fewer resources. Thurston emphasized the company's intention to refocus on category-specific content creation and expand its digital offerings. Despite these challenges, the company remains committed to maintaining its print circulation and plans to go public within three to four years.

In the wake of the acquisition of Inntopia, the leadership at Outside Inc. decided to reorganize its editorial structure to better align with its new business strategy. According to Thurston, the goal is to enhance user experience by providing more comprehensive guidance beyond just informative articles. For instance, instead of merely listing top ski resorts, the company aims to integrate seamless travel booking services directly into its platform. This shift reflects a broader vision to make Outside a one-stop resource for outdoor enthusiasts. The restructuring involves consolidating expertise in specific categories such as snow sports, cycling, hiking, camping, wellness, mountain biking, triathlon/running, climbing, and food and fitness. By doing so, Outside hopes to deepen audience engagement through video content, mapping tools, and activity feed platforms.

Since acquiring several outdoor publications from Active Interest Media in 2020 and purchasing Outside from Larry Burke in 2021, Thurston’s Pocket Media has been actively reshaping its portfolio. The integration of these acquisitions into the subscription-based Outside+ service has been a central part of this strategy. However, this transformation has not come without challenges. Two previous rounds of layoffs have already taken place, impacting multiple teams. The most recent round has particularly shaken the editorial department, where positions ranging from editors-in-chief to associate editors have been eliminated. Employees who spoke on condition of anonymity expressed dissatisfaction with the severance packages offered, describing them as inadequate. Some are still in negotiations over their terms of departure.

A spokesperson later clarified that Outside will continue to publish in print, dispelling rumors that it would cease physical distribution. The Nov/Dec issue boasted a circulation of 675,000, and the Spring 2025 issue is currently in production, set for release on March 1st. Moreover, the summer issue, due out in late May, will feature a redesigned and reimagined version of the magazine, broadening its scope. Mary-Frances Heck, the current editorial director of lifestyle brands, will take on a new role as General Manager of Outside Media and Business Growth, overseeing all digital and print content. Her extensive background in lifestyle media positions her well to lead this transition. Despite the layoffs, Outside remains dedicated to delivering high-quality content through its robust team of over 60 full-time creators and contributors.

The Indomitable Spirit of Ang Rita Sherpa: A Legend Beyond Measure
2024-06-14

Ang Rita Sherpa's remarkable journey from a humble shepherd to an unparalleled mountaineer is nothing short of inspirational. Born in 1948 in the remote highland village of Yillajung, Nepal, Ang Rita embarked on a path that would redefine human limits. His early life was marked by simplicity and hardship; he tended yaks and transported goods across rugged terrains without formal education. Yet, it was this very environment that forged his indomitable spirit and natural talent for climbing.

At the age of 15, Ang Rita transitioned from farming to portering, initially working at lower altitudes but soon demonstrating exceptional skill and courage at higher elevations. Despite lacking proper equipment or training, he ascended to Dhaulagiri’s Camp III, earning him the nickname "snow leopard" from impressed climbers. This experience ignited his passion for mountaineering, setting the stage for an extraordinary career. Over the next few decades, Ang Rita not only guided expeditions but also shattered records, including reaching the summit of Everest ten times without supplemental oxygen—a feat unmatched to this day.

Ang Rita's legacy extends far beyond his impressive statistics. He challenged the boundaries of human physiology and proved that determination and resilience can overcome any obstacle. After retiring from high-altitude guiding, Ang Rita co-founded a trekking company, transforming his life from one of anonymity into a symbol of perseverance and achievement. His story serves as a powerful reminder that with unwavering dedication and courage, anyone can rise above their circumstances and achieve greatness. The snow leopard may have left us, but his spirit continues to inspire climbers and adventurers worldwide.

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The Evolution of Safe Travel: From Tom Mix's Tragic Accident to Modern Cargo Solutions
2024-07-31

In the early 20th century, Hollywood stuntman Tom Mix faced numerous injuries in his line of work. His untimely death in a car accident, where a strongbox hit him, has left an indelible mark on how we think about safety while driving. This incident highlights the importance of securing items in vehicles, especially when embarking on long trips or adventures. In response to this realization, many travelers have turned to rooftop cargo boxes as a practical solution. One such product, the Yakima CBX 18, offers ample storage and ease of use, making it a popular choice among adventurers.

Exploring the Features of the Yakima CBX 18

In the heart of modern adventure travel, securing belongings is no longer an option but a necessity. The story begins with a seasoned traveler who, after a grueling bicycle trip, decided to invest in a rooftop cargo box for their SUV. Seeking advice from a friend experienced in overlanding, they chose the Yakima CBX 18, known for its generous 18 cubic feet of space. This decision was driven by several factors: the box's user-friendly installation process, dual-side access, sleek design, and reliable performance based on previous experiences with Yakima products.

The installation process was straightforward, taking approximately 15 minutes whether done solo or with assistance. Weighing 65 pounds empty, the box was maneuvered onto the roof using a thick moving blanket for smooth sliding. Once secured, the CBX 18 proved its worth during the first trip, storing essentials like camping chairs, firewood, sleeping gear, and kitchen supplies. Only perishables and a cooler remained inside the vehicle, properly strapped down for safety.

The bi-side access feature was particularly convenient, allowing easy retrieval of items regardless of their position within the box. Despite being relatively tall at 17 inches, the CBX 18 maintained a sleek profile compared to other models. However, one minor drawback was the occasional difficulty in securing the lid due to the plastic's flexibility. Nonetheless, this issue was easily managed with careful handling.

While fuel efficiency took a slight dip—from 20 mpg to 18.5 mpg—this trade-off was deemed acceptable given the convenience and security provided by the cargo box. Ultimately, the Yakima CBX 18 stood out as a robust and reliable companion for adventurous journeys.

From the tragic tale of Tom Mix to today’s emphasis on secure travel, the evolution underscores the importance of prioritizing safety. Whether choosing a rooftop cargo box or any other storage solution, understanding your specific needs is crucial. Matching your requirements to the right product ensures both peace of mind and a smoother travel experience. As we venture into new territories, let us not forget the lessons of the past and always strive for safer travels.

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