Unlock the Power of ChatGPT with OpenAI's New Subscription
Details of the New Subscription Plan
OpenAI confirmed leaks this morning and announced ChatGPT Pro, a new $200-per-month subscription tier. This provides users with unlimited access to all of OpenAI's models, giving them the ability to push the boundaries of what these models can do. Jason Wei, a member of OpenAI's technical staff, explained that the target audience for ChatGPT Pro are the power users who are already pushing the models to their limits in tasks like math, programming, and writing.
Unlike most AI models, o1 and other reasoning models effectively fact-check themselves. This helps them avoid common pitfalls but may take longer to arrive at solutions. O1 reasons through tasks by planning ahead and performing a series of actions to tease out answers. In September, OpenAI released a preview of o1, and this new version is more capable. Users can expect a faster, more powerful, and accurate reasoning model that is even better at coding and math.
New Features and Improvements
Specifically, o1 can now reason about image uploads, which was not possible during the preview. It has also been trained to be more concise in its thinking to improve response times. According to OpenAI's internal testing, o1 reduces "major errors" on "difficult real-world questions" by 34% compared to the preview version. Additionally, o1 will soon be available in OpenAI's API with new capabilities such as function calling and image analysis.
ChatGPT Pro subscribers will get an ostensibly better version of o1 called o1 pro mode. This mode "uses more compute for the best answers to the hardest questions." When using o1 pro mode, ChatGPT will display a progress bar and send an in-app notification if users switch away to another conversation as answers take longer to generate.
Grant Program for Medical Researchers
OpenAI also announced a grant program to award 10 grants of ChatGPT Pro to medical researchers at leading institutions. The company plans to add additional grants across "various disciplines" in the future, highlighting its commitment to advancing research.
Comparison with Other Subscriptions
ChatGPT Pro is easily OpenAI's most expensive subscription yet, being 10 times the cost of ChatGPT Plus. While many users already find ChatGPT Plus expensive, this new plan offers additional features and unlimited access. To sweeten the pot, ChatGPT Pro also includes unlimited access to GPT-4o and Advanced Voice Mode, providing a more human-like conversational experience.
Pressure on OpenAI and Future Outlook
The aggressive moves by OpenAI reflect the pressure from investors to narrow its losses. Despite generating $300 million in monthly revenue in August, the company expects to lose roughly $5 billion this year. Expenditures such as staffing, office rent, and AI training infrastructure are contributing to these losses. ChatGPT alone was reportedly costing OpenAI $700,000 per day at one point.
Empowering Advertisers with Cross-Media Clarity
Understanding the Importance of Audience Engagements
In today's digital age, where people seamlessly move across different platforms and devices, capturing audience engagements on TikTok becomes crucial. Nielsen, with its Nielsen ONE platform, is well-equipped to deliver cross-media measurement. As Ameneh Atai, GM of Audience Measurement at Nielsen, stated in a press release, "Amidst a fragmented ecosystem, advertisers face the challenge of understanding and substantiating the incremental value of each element of their media plan. Integrating TikTok into Nielsen ONE unlocks a significant piece of the puzzle, providing much-needed clarity and helping advertisers make the most informed decisions as they plan and measure their cross-platform and publisher campaigns."This partnership allows advertisers to gain a holistic view of their audience reach and engagement, enabling them to make more strategic advertising decisions. It helps them identify the most effective ways to reach their target audiences across different screens and media channels.The Significance of TikTok's Integration
TikTok's global head of Marketing Science, Jorge Ruiz, highlighted the importance of extending reach beyond traditional channels. He stated that TikTok's integration with Nielsen ONE enables advertisers to understand and leverage cross-media engagement. This integration provides advertisers with valuable insights into how their ads perform on TikTok and how they contribute to overall audience reach.By having access to cross-media measurement data, advertisers can better allocate their advertising budgets and optimize their campaigns. They can identify the platforms and devices that drive the most engagement and adjust their strategies accordingly.Nielsen's Track Record in Cross-Media Analytics
It's noteworthy that this isn't Nielsen's first foray into partnering with an entertainment platform to measure cross-media analytics using Nielsen ONE. In 2022, Nielsen announced its first media partner as YouTube, allowing advertisers to compare YouTube reach from computer, mobile, and CTV to linear TV. A few months later, Nielsen debuted a partnership with Roku to track cross-media viewership.Currently, Nielsen also has a three-year agreement with Amazon Prime Video to measure the viewership of its exclusive NFL Thursday Night Football telecasts. This demonstrates Nielsen's expertise and commitment to providing comprehensive cross-media measurement solutions.With this extensive experience and partnerships, Nielsen is well-positioned to help advertisers navigate the complex landscape of cross-media advertising and make data-driven decisions. It provides a unified platform for measuring audience reach and engagement across different platforms, enabling advertisers to maximize the impact of their advertising efforts.Unlock the Power of Google's December Updates
Android Updates
Google is introducing new Gemini extensions that open up a world of possibilities. Users can now explore songs and playlists through Gemini, send messages or make calls using default apps, and even control smart home devices. The company is also using this opportunity to update Gemini Advance to remember preferences and interests. For example, if dietary preferences are saved, Gemini will suggest relevant recipes.
Android is getting a new expressive captions feature that vividly reflects the emotions on the screen. It describes expressions like [whispering], [cheers and applause], and [groaning]. Additionally, Google Drive is getting an upgrade with better auto-enhancements, automatically editing document snaps.
Pixel Updates
Google is adding an easy-to-operate mode with increased font size and touch sensitivity for better visibility. There's also a theft protection-related update that requires biometric authentication when changing sensitive settings in a new location. The Pixel Screenshots app, launched with the Pixel 9 series phones, can now categorize screenshots automatically and surface them through search filters. Users can save items found using circle to search in the app and add saved screenshots of tickets or passes to Google Wallet quickly.
On Pixel 9 devices specifically, Gemini Nano is getting more contextual smart replies during calls. The Screenshots app has a new suggestions feature that shows movies, music, and product suggestions from screenshots in other apps. The new Pixel 9 series phones also support posting and capturing HDR photos directly to Instagram, and the recorder app has a clearer voice recording mode.
Pixel Watch and Pixel Tablet Updates
The Pixel Watch 2 is integrating with doorbell notifications on Nest Cam or Nest Doorbell, allowing users to view who's at the door. Loss of pulse detection is expanding for Pixel Watch 3 users in Germany and Portugal. The company is also expanding fitness reading support to multiple watches. The Pixel tablet is getting VPN feature support and lockscreen widget support.
All these features are available to all Pixel devices with a Pixel 6 or later. It's an exciting time for Pixel and Android users as they embrace these new enhancements.