In an exciting development for the surfing community, Neutrogena has officially joined forces with the World Surf League (WSL) as the Official Suncare Partner for the 2025 season. This collaboration aims to highlight the importance of sun protection among surfers, fans, and beach enthusiasts. The skincare brand will be involved in several key events, including the Lexus Pipe Pro Presented by YETI, Trestles Pro, and the US Open of Surfing. Additionally, Neutrogena has introduced its first-ever surfing ambassadors, Caroline Marks and Kanoa Igarashi, while supporting WSL's Rising Tides program, which seeks to inspire the next generation of surfers.
The partnership between Neutrogena and WSL underscores a growing trend where beauty brands are increasingly engaging with sports communities. Through this alliance, Neutrogena intends to raise awareness about sun safety practices, especially given that a significant portion of the population does not regularly use sunscreen. The brand’s involvement extends beyond mere sponsorship, as it actively promotes healthier habits for those who spend time outdoors.
One of the highlights of this collaboration is Neutrogena's commitment to educating athletes and spectators on the importance of sun protection. The company will leverage its expertise in skincare to provide valuable resources and information at various events throughout the season. By aligning with influential figures like Caroline Marks and Kanoa Igarashi, Neutrogena hopes to reach a broader audience and encourage more people to adopt sun-safe behaviors.
The WSL's Rising Tides initiative further enhances this partnership by fostering a connection with younger audiences. This program offers interactive experiences and educational opportunities aimed at cultivating a new wave of surfers who prioritize their health and well-being. Neutrogena's support for this endeavor reflects its dedication to promoting long-term wellness within the surfing community.
This strategic alliance represents a significant step forward in bridging the gap between skincare and sports. It demonstrates how brands can effectively engage with athletic communities while addressing important health concerns. As Neutrogena continues to expand its presence in the world of surfing, it sets an example for other companies looking to make a positive impact through meaningful partnerships.
Unilever has undergone a significant leadership change, with the announcement that Hein Schumacher will step down as Chief Executive Officer and Board Director on March 1, 2025. His final day at the company will be May 31, 2025. During this transition period, Schumacher will continue to receive his current fixed compensation until the end of May. Following his departure, he will be eligible for a payment in lieu of the remainder of his notice period. Under the company's remuneration policy, Schumacher will be classified as a 'good leaver' for the purposes of any outstanding incentives.
Fernando Fernandez, the current Chief Financial Officer and Executive Director, has been appointed as the new CEO. He will assume his new role on March 1, 2025. With an annual fixed pay of €1.8 million, Fernandez will also participate in performance-based bonus and share plans. The decision for this leadership change was made by mutual agreement, reflecting the board's strategic vision for the future. Unilever Chairman Ian Meakins expressed gratitude for Schumacher’s contributions, particularly in leading the productivity program and initiating the separation of the Ice Cream division. Both initiatives are progressing smoothly, setting a solid foundation for the company's growth.
The appointment of Fernandez signals Unilever's commitment to accelerating the execution of its Growth Action Plan (GAP). The board is confident in his ability to lead the company towards achieving top-tier results. While acknowledging the positive performance in 2024, the board recognizes there is more work to be done to reach best-in-class standards. By leveraging Fernandez's expertise and leadership, Unilever aims to unlock its full potential and deliver enhanced shareholder value. This transition marks a new chapter for the company, one filled with promise and opportunity for continued success.
A significant milestone has been reached as the renowned French beauty brand Violette_Fr prepares to grace 190 Sephora locations throughout North America. Beginning on February 28, shoppers will encounter this elegant brand showcased in prominent areas within these stores. The collaboration promises an immersive experience where enthusiasts can explore and interact with the products in a tangible way, creating memorable moments that go beyond mere shopping.
This strategic move marks a pivotal phase for Violette_Fr, aiming to foster deeper connections with its audience. By placing their offerings in such a well-respected retail setting, the brand invites individuals from diverse backgrounds to engage directly with their creations. Founder Violette Serrat emphasizes the transformative power of personal interaction with the products, highlighting how it can lead to profound appreciation and understanding of the brand's essence. Moreover, this expansion aligns with recent financial investments aimed at broadening the brand’s global footprint and reaching new heights in the beauty industry.
The arrival of Violette_Fr in Sephora stores signifies not only a commercial venture but also a celebration of innovation and community. It underscores the importance of bridging gaps between creators and consumers, fostering environments where creativity thrives and discoveries are made. Through this partnership, Violette_Fr continues to champion the values of authenticity and excellence, inspiring others to embrace the joy of exploring new beauty experiences.