Nielsen has made a significant announcement regarding the launch of Advanced Audiences in New Zealand. This innovative solution is powered by Nielsen Consumer & Media Insights – CMI and is backed by strategic integrations with multiple demand-side platforms (DSPs). With over 4,000 segments available, advertisers and agencies now have the ability to utilize advanced digital campaign targeting capabilities across the entire country.

Seamless Integration for Digital Campaigns

The Nielsen Advanced Audiences solution offers a seamless integration process for digital campaigns and activations. Advertisers can simply search for “Nielsen Advanced Audiences (New Zealand)” on familiar platforms, enabling a smooth transition and enhanced campaign management. This integration provides a comprehensive end-to-end solution, allowing advertisers and agencies to profile their audiences within Nielsen CMI while simultaneously targeting them through affiliated DSPs. By leveraging Nielsen's consumer insights, brands can achieve greater precision in their targeting, ensuring that every digital activation is tailored to real consumer behavior and insights.

Benefits for Advertisers and Agencies

Managing Director at Nielsen, Monique Perry, emphasizes the significance of this launch. She states, "This is a win for advertisers and agencies. By integrating Nielsen Advanced Audiences into demand-side platforms, we're enabling brands to precisely target bespoke audiences. This ensures that every digital activation is focused on the right consumers, leading to more efficient connections and real results. Brands can now direct their efforts where they matter most, maximizing the impact of their digital campaigns."

Commercial Director at Audience Measurement, Ella Gribben, further highlights the value of Nielsen Advanced Audiences. She explains, "In a digital-first world, the industry's need for precision targeting is increasing. Nielsen Advanced Audiences provides an end-to-end solution that simplifies processes for agencies and advertisers. It's a unique approach that allows advertisers to tap into more nuanced audience segments tailored specifically to New Zealand. This means smarter, more impactful campaigns that are more transparent, effective, and easier to plan. Advertisers can now connect with the right people at the right time, driving real value."

Enhanced Targeting Capabilities

The integration of Nielsen Advanced Audiences with DSPs gives advertisers access to a wide range of targeting options. Through advanced digital campaign targeting capabilities, brands can reach specific audience segments based on various factors such as demographics, interests, and behaviors. This level of precision allows for more targeted advertising, increasing the likelihood of reaching the right consumers and driving better campaign performance.

For example, a beauty brand can target women aged 25-35 with a specific interest in skincare. By using Nielsen Advanced Audiences, they can ensure that their digital ads are shown only to this specific audience segment, maximizing the impact of their marketing efforts. This targeted approach not only saves advertising costs but also increases the chances of converting consumers into loyal customers.

Industry Impact and Future Prospects

The launch of Nielsen Advanced Audiences in New Zealand is set to have a significant impact on the advertising industry. It provides a more efficient and effective way for advertisers to connect with their target audiences, leading to improved campaign results and higher return on investment. As the digital landscape continues to evolve, the need for precision targeting will only increase, and Nielsen Advanced Audiences is well-positioned to meet this demand.

In the future, we can expect to see more advertisers and agencies embracing Nielsen Advanced Audiences as a key tool in their digital marketing strategies. With its seamless integration and advanced targeting capabilities, it offers a competitive advantage in the highly competitive digital advertising market. Nielsen's commitment to providing accurate consumer insights and innovative solutions ensures that advertisers can make informed decisions and drive meaningful results.

It has been nearly two weeks since Jonathan Lamb, the son of Daystar Television Network co-founders Marcus and Joni Lamb, was let go from the global Christian media company based in Bedford. This event has sparked much discussion and curiosity among many.

Unraveling the Reasons Behind Jonathan Lamb's Departure

Why was he fired?

Jonathan was dismissed from the family TV company on November 16th, as per a termination letter he shared with The Dallas Morning News. The letter emphasized the confidentiality agreement he had signed upon joining Daystar, stating that he would be liable under defamation laws if he made "untrue or misleading statements" about the company or its leaders.His mother, Joni Lamb who is also the CEO of Daystar, explained that the decision to terminate him came after a 15-month assessment of his performance and his "refusal to take any measures to meet a detailed performance improvement plan."In a previous interview with The News, Jonathan claimed that Daystar had a "submission culture." He believed he was removed from the network's board and his vice president role in April 2023 and later placed on the performance improvement plan because he refused to sign a non-disclosure agreement.

Alleged job performance issues

"Jonathan Lamb is no longer with Daystar Television Network due to his repeated failure to comply with a Performance Improvement Plan (PIP) that expired the day before his termination," an emailed statement from Daystar stated.He was put on a performance improvement plan in April of this year and was given charge of the network's cafe, facilities, and distribution departments. "They were using this position as a form of punishment for my refusal to sign the NDA," he said in a previous interview.Both Jonathan and Daystar provided copies of the performance improvement plan he was on before his termination. The plan included six points. The third point pertained to social media: "Refrain from posting comments in a conversation, text or email or on your or Suzy's blogs and social media regarding any of the following without first obtaining the written approval of its content from the CEO or a Trustee: (i) your reassignment, (ii) the existence or contents of this Plan, (iii) decisions or actions taken by Daystar leadership on any topic, (iv) the appearance or non-appearance of you or Suzy on programs or broadcasts of Daystar." Suzy Lamb is Jonathan's wife.The plan's fifth point concerned Joni's marriage. "You have expressed religious objections regarding the marriage of Doug Weiss to CEO Joni Lamb. As you know, Joni is the CEO of Daystar, and their marriage is legally recognized and has been vetted and affirmed as Biblical by credible pastoral counselors."

Death in the family

Joni and Marcus Lamb co-founded Daystar in the 1990s. Marcus Lamb served as CEO until his death in November 2021. Joni Lamb married Weiss in 2023 and is currently the president and CEO.Since his termination, Jonathan has "engaged in a smear campaign using false allegations against Daystar and its leadership. Based on a clear and documented pattern, it is evident that this smear campaign is the result of Jonathan not being designated as the future President of Daystar following the untimely death of Daystar's founder, Marcus Lamb," the emailed statement from Daystar said.In her video addressing the company's leadership changes, Joni Lamb said the death of her husband Marcus divided the family. "Jonathan was extremely disappointed that he was not named the future president of Daystar following the death of his father and my husband Marcus Lamb," she said.Jonathan previously told The News that a rift between him and his mother grew because he had religious objections to her marriage to Weiss. The Christian Post reported in May that Weiss filed for divorce from his previous wife, Lisa, two months after Marcus Lamb's death."Jonathan's disappointment in not getting his way only deepened when I married Dr. Doug Weiss, who has been such a blessing to me, the rest of my family and Daystar," Joni Lamb said in the video.Joni Lamb's video ended with an affirmation of her religious convictions. "We stand firm in our faith, knowing that God is with us, and his purpose for Daystar is far greater than any present challenge we may be facing," she said.Daystar claims to have over 100 television stations in the U.S. and is available on "nearly every major cable and satellite provider across the globe." The network is registered as a church and adheres to a statement of faith that is posted on its website. It airs shows by major evangelical pastors including Kenneth Copeland and Joel Osteen.Adrian Ashford covers faith and religion in North Texas for The Dallas Morning News through a partnership with Report for America.