In a significant move, Meta’s social platform Threads has introduced a dedicated media tab for photos and videos, just days after its competitors like X (formerly Twitter) and Bluesky rolled out similar features. This update, along with the ability to tag individuals in shared images, aims to streamline content sharing and enhance user engagement. The new media tab will provide users with an organized view of all their visual content, addressing a long-standing community request. Additionally, these enhancements are part of Meta’s broader strategy to compete more effectively with video-centric platforms such as TikTok. With 320 million monthly active users, Threads continues to grow steadily, contrasting with the slowing growth of Bluesky. Meta’s ongoing efforts to attract users include regular feature updates, such as post scheduling, cross-platform profile following, and AI-driven summaries for trending topics.
In the vibrant world of social media, Meta’s Threads has taken a significant leap forward by unveiling a new media tab designed specifically for photos and videos. This development comes at a pivotal moment, shortly after rival platforms like X and Bluesky introduced similar functionalities for video content. Adam Mosseri, the head of Instagram, highlighted that this feature would enable users to swiftly browse through all the visual content they have shared on the platform. He acknowledged that this was a highly anticipated enhancement from the community.
The introduction of the media tab is complemented by the ability to tag people in photos, further enriching the user experience. This addition not only simplifies content organization but also fosters greater interaction among users. The timing of these updates is strategic, as Meta seeks to strengthen Threads' position in the competitive landscape dominated by video-first apps like TikTok. Despite temporary challenges, such as the pause on TikTok’s U.S. ban, Meta remains committed to enhancing Threads’ appeal.
These new features are rolling out globally, alongside other recent innovations, including a markup tool that allows users to add personal insights to others' posts. Just a day earlier, Meta CEO Mark Zuckerberg announced that Threads now boasts 320 million monthly active users, marking a substantial increase from the previous month. This growth stands in contrast to Bluesky, which experienced a slowdown in December 2024, growing less than 10% compared to the rapid 189% surge in November, according to Similarweb data.
To maintain its upward trajectory, Meta continues to introduce a range of new features to Threads. These include a post scheduler, the option to follow profiles from other fediverse servers, custom feeds, and AI-powered summaries for trending topics. Each of these additions underscores Meta’s dedication to providing a rich and engaging user experience.
From a journalist's perspective, these developments signal Meta’s proactive approach to staying competitive in the rapidly evolving social media landscape. By continuously listening to user feedback and implementing timely updates, Meta demonstrates its commitment to fostering a dynamic and interactive platform. The success of Threads also highlights the importance of innovation and adaptability in retaining and growing a user base in an increasingly saturated market. As social media trends continue to shift, it will be intriguing to observe how Meta navigates these changes while maintaining its momentum.
The venture capital landscape is undergoing a significant transformation as investors seek deeper insights into the technologies driving startup success. Matt Hartman, a seasoned investor, believes that understanding the technical underpinnings of startups is crucial for identifying promising ventures. He has launched Factorial Capital, a firm that leverages a network of technical founders to evaluate and invest in innovative startups before they achieve market fit. This model contrasts with traditional VC practices, which often focus on consumer brands and leave technical assessments until late in the investment process.
Hartman's approach emphasizes early-stage technical diligence, recognizing the importance of technical differentiation, especially in sectors like AI. By collaborating with tech-savvy founders, Factorial aims to identify novel teams and products at an early stage. The firm's partners include notable entrepreneurs from successful startups, who bring valuable expertise and networks to the table. This unique structure allows Factorial to make informed investments and support startups more effectively than conventional VCs.
In the evolving world of venture capital, the ability to comprehend complex technologies is becoming increasingly vital. Traditional venture firms often prioritize established businesses, leaving technical evaluations as a final step. However, this approach may overlook startups with groundbreaking innovations. Matt Hartman, founder of Factorial Capital, advocates for a shift in focus towards early-stage technical assessment. His belief is that truly understanding how software operates is essential for making wise investment decisions.
Factorial Capital's strategy hinges on engaging with technical founders who can provide deep insights into emerging technologies. These founders are well-versed in specific areas and have extensive networks within their industries. By tapping into this expertise, Factorial can identify startups with innovative solutions before they reach product-market fit. For instance, Clement Delague, CEO of Hugging Face, was one of the first partners to join Factorial. Other prominent figures like Alex Chung of Giphy and Iqram Magdon-Ismail of Venmo have also joined, bringing diverse perspectives and connections. This collaborative model ensures that Factorial can assess and invest in a wide range of cutting-edge startups, particularly those in AI and other technology-driven sectors.
A key component of Factorial Capital's success lies in its network of expert founders. These individuals possess specialized knowledge and robust networks, enabling them to source deals from their own communities. Each partner focuses on identifying opportunities within their area of expertise, ensuring that Factorial can evaluate a broad spectrum of startups. This decentralized approach not only enhances deal flow but also provides a more nuanced understanding of each venture's potential.
The partnerships extend beyond mere introductions; they involve active participation in the investment process. Partners can invest individually or alongside Factorial, allowing them to align their interests with the firm. When they bring deals to Factorial, the firm can make larger investments, typically around $500,000, while partners receive half the carried interest from these deals. This structure incentivizes active involvement and ensures that both parties benefit from successful outcomes. Moreover, Factorial's model has already enabled it to secure early investments in promising AI startups, giving it a competitive edge over larger firms. With a target of 30 startup investments, Factorial is poised to continue identifying and supporting innovative ventures across various sectors.