Entertainment
How Gen Z is Making Esports a Mainstay in UK Entertainment
2024-12-06
Gen Z, those born between 1997 and 2012, is making a significant impact on the esports industry. Once considered a mere hobby, it is now a passion and a profession for many. Tencent Games, at the forefront of global esports development, is creating an innovative ecosystem that connects players, fans, and creators worldwide.
Unlock the Potential of Gen Z in Esports
Overview of the Esports Industry
The video games industry and esports are reshaping the entertainment landscape. In the UK, the esports sector is projected to grow to $304.4 million (£240.2m) by 2029, presenting a significant opportunity. With a well-established video game sector and several renowned venues, the UK provides an ideal environment for esports growth. Professional players, streamers, tournament organisers, and broadcasters are all part of this burgeoning industry.There is a growing demand for esports-related careers. Over 40 percent of Gen Z respondents are considering video game-related fields, with more than 20 percent specifically drawn to esports. UCAS data shows that 16 UK institutions currently offer 23 degree programmes, and this number is expected to rise to 28 institutions with 39 courses next year.Esports Education and Participation
Esports education is on the rise, with 75 percent of Gen Z supporting its inclusion in school curricula. Currently, 64 percent of Gen Z are engaged in esports-related academic activities. However, there is a gender disparity, with 76 percent of participants being men and 55 percent being women. Additionally, those from lower socioeconomic backgrounds are less likely to participate (36%) compared to their wealthier counterparts (76%).Gen Z identifies essential skills such as teamwork (45%), strategic thinking (42%), and focus (40) for success in esports. Many are actively working on developing these skills but need guidance to enter the industry.Barriers to Entry in Esports
Financial barriers (36%), unclear career pathways (33%), and social stigma (28%) are the main obstacles for aspiring esports professionals. These challenges need to be addressed to ensure a more inclusive and sustainable esports industry.Esports Careers: Accessibility and Perceptions
In the UK, 58 percent of respondents believe esports careers are more accessible than traditional fields like law or engineering. However, perceptions of accessibility vary by geography. In London, 64 percent are more likely to see esports as attainable compared to 46 percent in the East Midlands. By implementing grassroots initiatives, training, and mentorship, talent and skills gaps can be addressed, providing equitable opportunities and valuable skills to the economy.Call to Action for a Sustainable Future
To ensure the sustainable growth of esports in the UK, public-private partnerships are crucial. Tencent Games, British Esports, and Ukie are calling for more strategic collaborations to unlock the full potential of the esports sector. This includes fostering collaboration among video game publishers, industry associations, government, and educational institutions to expand career opportunities. Developing a talent pipeline through initiatives and accessible training, development, and mentorship is also essential. Additionally, highlighting the diverse career opportunities in esports beyond playing and emphasizing the transferable skills gained through esports education is vital.Discover how Gen Z is driving the UK's esports revolution. Download our report: “From Stage to Screen to Stream: How Gen Z Is Putting Esports Centre Stage in UK Entertainment”