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Let the Rain Pour Down: Franz Ferdinand's "Night or Day"

2024-11-18

Franz Ferdinand's latest single, "Night or Day," takes on a unique and captivating form in its music video. Shot at the rainy AYR Studios where their upcoming album, The Human Fear, is being created, the video exudes a haunting edge that contrasts with the hopeful tone of the song.

Uniting Drama-Noir and Hope in Franz Ferdinand's "Night or Day"

Rainy Studios and the Spirit of the Record

The single "Night or Day" was captured at the rainy AYR Studios, a place that holds a special significance as it is where the band is crafting their forthcoming album, The Human Fear, set to be released on January 10. The very spirit of the record seems to have lingered in that space, adding a touch of mystery and drama to the video. It's as if the rain became a part of the creative process, enhancing the overall atmosphere.This connection between the environment and the music is evident in Alex Kapranos' words. He said, "Life may never be easy, but damn, we’ll make sure we live it up night or day. Night into day." The band collaborated with the immensely talented Rianne White to capture the essence of the environment, and she brought a sensitivity and energy that exploded into that space, giving a glimpse into the world where the music was made. Storm shake the room and boom… the dark heart of Scotland beats strong.

The Visual and Sound Fusion

This song emulates the turbulent, transcendent immensity of feelings that exist within four walls. Born in Franz Ferdinand's Scottish studio while recording this beauty, "Night or Day" was a powerful meeting of visual and sound, all captured in the eye of 16mm black and white film. These are the storms we dance in! Rianne White's direction truly brought this fusion to life, creating a video that is as visually stunning as the music is sonically powerful.As the video follows the release of the equally cinematic "Audacious" video, it becomes clear that The Human Fear is taking shape with each passing glimpse. It's their first full-length since their greatest hits compilation, Hits to the Head, arrived in 2022. Making this record was a life-affirming experience for the band, as Kapranos mentioned in a statement when the album was announced. "Fear reminds you that you’re alive. I think we all are addicted in some way to the buzz it can give us. How we respond to it shows how we are human. So here’s a bunch of songs searching for the thrill of being human via fears. Not that you’d necessarily notice on first listen."The band's ability to merge different elements and create a cohesive whole is truly remarkable. From the rainy studios to the powerful visuals and sounds, "Night or Day" is a testament to Franz Ferdinand's creativity and artistry. It invites listeners to experience the emotions and stories behind the music, making it a truly immersive and unforgettable piece.

During the holiday season, jingle bells are filling the air on daily radio stations. But the question remains, how early is too early to start playing Christmas music? While some stations kick off right after Halloween and others wait until after Thanksgiving, the likelihood of hearing "All I Want for Christmas Is You" while surfing radio stations is quite high around this time.

Uncover the Timing of Holiday Music on Ohio Radio Stations

Christmas Music Beginnings in Cincinnati

Warm 98.5 FM in Cincinnati will commence playing Christmas music on Friday. Listeners who catch the first Christmas song have the chance to win $1,000. This adds an exciting element to the holiday season for Cincinnati residents.The River 101.5 FM in Toledo started on November 8th. It's a great way to get into the holiday spirit in the Toledo area, with its festive tunes filling the air.

Holiday Classics on Columbus Stations

Major radio stations in Ohio, such as iHeartRadio's 85 channels, have already begun broadcasting holiday classics. SiriusXM with its 26 festive channels started on November 1st and is offering new specials like Jimmy Fallon's Holiday Seasoning Radio mix.Stations in Columbus like Sunny 95 WSNY (94.7 FM) and The Bus WODC (93.3 FM) have also added Christmas music to their daily rotations. WOSU's Classical 101 (101.1 FM) in Columbus may start its holiday program a week before Christmas, based on last year's start time.The River 104.9 FM in Columbus will begin on November 29th, giving Columbus residents an extended period to enjoy the holiday music.

Early Starts in Cleveland

Majic 105.7 FM in Cleveland began playing Christmas music on November 8th, two days earlier than last year. This early start helps set the holiday mood in Cleveland and gets people excited for the upcoming festivities.With Thanksgiving next week and Christmas less than a month away, several stations are gearing up their holiday playlists. It's a time when the air is filled with the joy of Christmas music and the spirit of the season.

FuboTV, the leading sports-first live TV streaming platform, is making significant strides in the advertising realm. With the introduction of four new interactive Connected TV (CTV) ad formats, the company is committed to driving audience ad engagement to new heights. These personalised and dynamic experiences are part of Fubo's continuous pursuit of ad innovation and overall strategy to connect, interact with, and convert premium audiences.

Revolutionize Your Advertising with FuboTV's Interactive CTV Ads

Transactional: Unlock the Path to Purchase

Video spots now come equipped with a custom overlay featuring a QR code, serving as a direct gateway to a desired URL and the path of purchase. This innovative feature allows viewers to seamlessly transition from watching a sports event to making a purchase with just a few clicks. It provides a convenient and immersive shopping experience right within the context of the TV viewing. For example, during a live football game, viewers can spot an ad for sports equipment with a QR code that leads them directly to the brand's online store to buy the exact gear they saw in the ad.Moreover, this transactional ad format has shown remarkable results in increasing purchase intent. Studies have indicated that it can lead to a significant boost in purchase decisions, as viewers are presented with a clear and easy way to take action.

Gamified: Engage and Entertain Simultaneously

Brands have the opportunity to embed themed trivia questions or polls directly into video spots without disrupting the streaming experience. While watching the spot, audiences are captivated by the trivia question and can easily scroll on their remote to select a response. This not only adds an element of fun and interactivity but also keeps the viewers engaged throughout the ad. For instance, in an ad for a new movie, viewers can participate in a trivia game about the movie's plot or characters. After answering, they can reveal the correct answer and feel a sense of accomplishment.The gamified ad format has been proven to enhance brand awareness by 33 percent and increase purchase intent by 47 percent compared to standard video ads. It creates a memorable and engaging experience that leaves a lasting impression on the viewers.

Rotating Carousel: Showcase Multiple Creations

A scrollable carousel featuring products, branding, and more allows advertisers to present multiple iterations of creative and messaging within a single ad unit. Viewers can press left or right on their remote to advance the carousel while watching the enhanced commercial spot. This provides a comprehensive view of the brand's offerings and allows for more in-depth exploration. For example, in an ad for a fashion brand, the carousel can showcase different outfits, allowing viewers to easily switch between them and get a better sense of the brand's style.The rotating carousel format offers advertisers greater flexibility in presenting their products and messaging, increasing the chances of capturing the viewer's attention and driving interest.

Geo-locator: Tailor Ads to Regional Audiences

Audiences are served real-time, creative tailored to their regional geo-locations, making a single video spot more relevant. Advertisers can promote specific business locations within this creative overlay, custom-designed for each campaign. During a local sports event, viewers will see ads that are specifically targeted to their area, highlighting nearby business locations. For instance, if a viewer is in a particular city, they will see ads for local restaurants or sports facilities that are relevant to their location.This geo-locator feature enhances the relevance of the ads and increases the likelihood of attracting the attention of local audiences.“As CTV continues to evolve, brands are realizing the importance of connecting with audiences in more meaningful ways than on linear TV,” commented Dina Roman, SVP, global ad sales and operations, Fubo. “Our interactive formats, such as transactional and gamified ads, are the next step in our ad innovation journey, helping advertisers achieve better results on our premium CTV platform.”