Western Michigan University's food marketing program is making waves in the industry. Under the guidance of Dr. Russell Zwanka, associate professor and director, the program has earned recognition from Progressive Grocer. This award highlights the program's excellence in educational support and learning advancement.

Progressive Grocer: A Leader in Grocery Industry Intelligence

Progressive Grocer stands as the number one business intelligence brand in the grocery industry. It connects the most important retailers, providing them with leading industry reporting, digital platforms, research, relevant events, and a sophisticated database. Retailers turn to Progressive Grocer for guidance in navigating the fast-paced and ever-changing grocery landscape.

WMU Food Marketing: A Storied History of Excellence

With decades of experience, the WMU food marketing program has been at the forefront of "all things food and consumer packaged goods." In 2023, it was recognized by Consumer Goods Technology as one of the 11 universities with top CPG talent. The program prepares students through experience-driven learning, where they engage with real business issues in the food industry. Students work on challenging business cases and projects with companies, participate in an industry tour visiting over 30 companies, attend the WMU Food Marketing Conference that brings 1,000 industry professionals together, join the Food Marketing Association for professional development and social connections, and have multiple internship opportunities.The students' outcomes in the program are truly remarkable. They leave with a comprehensive understanding of category management principles, data analytics, professional selling, and the unique nuances of the industry. Dr. Zwanka emphasizes the importance of this hands-on approach, stating that it prepares students to hit the ground running and become future leaders in the food marketing field.

Dr. Russell Zwanka: A Visionary in Food Marketing Education

Dr. Russell Zwanka is dedicated to shaping the next generation of food marketing professionals. His expertise and leadership have been instrumental in the success of the WMU food marketing program. As an associate professor and director, he ensures that students receive a well-rounded education that combines theoretical knowledge with practical experience. His passion for the industry is evident in his teaching and his commitment to collaborating with industry partners.Through his guidance, students gain valuable insights and skills that will serve them well in their careers. He encourages students to think critically, solve problems, and adapt to the changing needs of the industry. Dr. Zwanka's approach has led to numerous successful graduates who are making their mark in the food marketing world.

Industry Recognition and Student Success

The 2024 Impact Award for Educational Support and Learning Advancement is a testament to the hard work and dedication of the WMU food marketing program and its faculty. It recognizes the program's ability to prepare students for success in the industry and its contribution to the growth of future leaders.Students who graduate from the WMU food marketing program are well-prepared to take on challenges in the food marketing field. They have a solid foundation in key areas such as category management, data analytics, and professional selling. Many students have gone on to secure internships and full-time positions with leading companies in the industry, thanks to the program's strong industry connections and practical learning experiences.To learn more about the WMU food marketing program and its impact, visit WMU food marketing online. Stay updated on WMU news, arts, and events by visiting WMU News online.

In Eureka, California, on Thursday, a significant event took place. Senator Mike McGuire played a crucial role in hosting the 9th annual 'Food For People' food drive. This initiative aims to provide much-needed food and support to the local community. Families have the opportunity to pick up some groceries from 3 to 6 p.m. on Thursday, December 12th, at 2555 Harris Street, right at Safeway. Additionally, there is still time to make a donation online, which further contributes to the cause.

State Senate Leader's Collaboration

State Senate Leader Mike McGuire has joined forces with Food For People, KHUM Radio, and six local high schools to organize this food drive. This collaborative effort showcases the unity and commitment of various entities in addressing the food needs of the community. According to Food For People, last year's 8th annual Humboldt Holiday Food Drive was a great success, collecting 30,000 pounds of food and over $52,000 in support. This year, the organization is expecting an even bigger response from their neighbors. The students and the community are coming together with great enthusiasm to make a difference.

Benefits of the Food Drive

The 'Food For People' food drive not only provides immediate relief in the form of groceries but also has a long-term impact on the well-being of the community. By collecting a significant amount of food and funds, it helps to ensure that families have access to essential nourishment during the holiday season and beyond. It shows that even in difficult times, there is a spirit of giving and community support. This event serves as a reminder of the importance of coming together to address social issues and make a positive change.

Impact on Local High Schools

The involvement of six local high schools in the food drive is a remarkable aspect. It allows students to actively participate in community service and learn the value of giving. Through this initiative, students gain a sense of responsibility and empathy towards those in need. They become agents of change within their schools and communities, inspiring others to get involved. The partnership between the high schools and Food For People creates a ripple effect of kindness and generosity that extends far beyond the food drive itself.

Community Response and Expectations

The community's response to this year's food drive has been overwhelming. People from all walks of life are coming forward to donate food and funds, showing their solidarity with those facing food insecurity. There is a sense of hope and determination in the air as everyone works together towards a common goal. Food For People is expecting an even greater turnout and contribution this year, as the community recognizes the importance of addressing this issue. The success of the food drive depends on the collective effort of everyone involved, and it is a testament to the power of community action.