Keurig Dr Pepper (KDP) is set to redefine the American soft drink landscape with an array of new flavour introductions. These innovations span across several beloved brands, including Dr Pepper, 7Up, Snapple, Bai, A&W, and RC Cola. Each product aims to cater to evolving consumer tastes while offering both regular and zero-sugar options. The launch reflects KDP's commitment to staying ahead in a competitive market by incorporating popular flavours like blackberry, tropical fruits, and nostalgic ice cream sundae combinations.
Among the highlights is the introduction of Dr Pepper Blackberry, which marries the brand’s signature blend of 23 flavors with the rich sweetness of blackberry. This new variety was inspired by recent consumer interest trends, as evidenced by Circana data showing a significant increase in demand for blackberry-flavored carbonated soft drinks. Available nationwide in various formats, it promises to satisfy fans of both classic and innovative tastes. Meanwhile, 7Up Tropical brings a fresh twist to the iconic lemon-lime flavor with hints of mango and peach, expanding the brand's portfolio with a permanent addition this month.
In addition, Snapple has unveiled a Peach Tea and Lemonade fusion, combining the brand's beloved peach tea with a zesty lemonade. Scheduled for release in March, this product will be available in multiple sizes to meet diverse consumer preferences. Bai's lineup also sees two exciting additions: Simbu Strawberry and Shala Coconut Strawberry. These plant-based sweetened beverages not only introduce unique flavors but also offer health benefits such as vitamins C and E, along with zinc.
A&W's latest creation, Ice Cream Sundae root beer, aims to evoke childhood memories with its blend of vanilla ice cream and fudge flavors. Limited-time availability starting in August ensures exclusivity for enthusiasts. Lastly, RC Cola Zero Sugar debuts this month, providing cola lovers with a sugar-free alternative without compromising on taste. Both 12-packs and 2-liter bottles are now hitting shelves across the country.
KDP's strategic expansion into these innovative flavors demonstrates its dedication to meeting changing consumer demands. By blending tradition with modern preferences, the company positions itself at the forefront of the beverage industry. With offerings that cater to health-conscious consumers and those seeking indulgence alike, KDP continues to push boundaries and set new trends in the soft drink sector.
Liquid Death, a prominent soft drinks manufacturer known for its innovative canned water products, has announced the temporary cessation of its operations in the United Kingdom. Despite strong demand and brand recognition during its brief international presence, the company has decided to concentrate on its US manufacturing capabilities. This strategic shift aims to expand the product lineup and improve operational efficiency, reflecting the complexities of global expansion and market adaptation.
Strategic Realignment to US Manufacturing
Liquid Death, established in Los Angeles in 2017 by Mike Cessario, has gained rapid attention with its diverse range of flavored still and sparkling water products. The company's decision to halt UK operations is part of a broader strategy to transition entirely to US-based production. By doing so, Liquid Death intends to enhance its product offerings and optimize supply chain logistics, leading to improved margins and increased volume.
The company stated that this move significantly broadened its healthy beverage lineup, particularly in flavored sparkling water and iced teas. Although there was robust demand and brand awareness in the UK, the lack of production capabilities outside the US necessitated this pause. The brand remains committed to meeting international demand in the future when its supply chain can better support these efforts. This strategic realignment underscores Liquid Death's commitment to long-term growth and sustainability in the beverage industry.
UK Market Challenges Highlighted by Industry Experts
In response to Liquid Death's decision, Josh White, CEO of Cano Water, offered insights into the unique challenges faced by brands expanding into the UK market. While acknowledging the brand's significant impact in the US, White highlighted the distinct consumer behaviors and preferences in the UK. British consumers have different tastes, humor, and brand relationships, which can pose obstacles for international brands seeking to establish a foothold.
White emphasized that the withdrawal from the UK market does not signify failure but rather illustrates the realities of global expansion. He stressed the importance of supporting purpose-driven brands, especially those combating plastic pollution. According to White, every setback for such brands allows larger corporations to continue their environmentally harmful practices. He called for greater support for brands genuinely striving to make a difference, underscoring the need to focus on the real enemy—plastic—and to foster a more sustainable future for all.
Austrian packaging innovator Alpla has inaugurated a state-of-the-art facility spanning 24,000 square meters in Chachoengsao, Thailand. This advanced center marks the company's second establishment in the Southeast Asian nation and will serve as its new operational hub within the country. The official opening took place on February 11, 2025, following an extensive year-long construction period. Situated strategically near Bangkok, this facility not only handles production and administration but also houses a technical development center and the region’s first 'StudioA' for collaborative packaging design.
The new plant showcases Alpla's commitment to technological advancement and customer proximity. CEO Philipp Lehner emphasized that the company's engagement in Thailand over two decades ago was pivotal in establishing its presence in Southeast Asia. The Chachoengsao site integrates all core manufacturing processes, including plastic bottles, preforms, closures, and injection-moulded components. Two innovative technologies—single-step injection stretch-blow moulding and injection moulding—are set to be key features at this location. Meanwhile, the previous Prachinburi plant will focus exclusively on extrusion blow moulding. The strategic location of the new facility offers unparalleled access to customers and optimal logistical advantages, with production lines fully operational since early 2025 and employing over 190 staff members.
Roland Wallner, managing director of Alpla’s Asia-Pacific region, highlighted the significance of this integrated approach in reinforcing Alpla's position as a leading provider of safe, affordable, and sustainable packaging solutions. By combining cutting-edge technology, superior quality, and exceptional customer service under one roof, the company aims to enhance its market share and explore new business opportunities. Moreover, Alpla's consolidation of operations in Southeast Asia and China in 2022, along with its venture into recycling through a joint partnership with PTT Global Chemical, underscores its dedication to sustainability and innovation in the packaging industry.