These efforts by major gaming companies show their commitment to reducing the environmental impact of gaming. It's not just about making games more sustainable but also about setting an example for the industry as a whole. By optimizing their console operations, they are taking a significant step towards a greener future.
However, these moves have not been without controversy. In January, conservative commentators and politicians accused Xbox of making video games "woke" after it released an optional power-saving mode. But as the importance of environmental sustainability becomes more widely recognized, such accusations are likely to diminish.
Computers and consoles have been constantly upgrading their computing power to offer the latest graphics, leading to a significant increase in power consumption. Even as consoles have become more efficient, the power needed to play the latest games continues to rise. This upgrade cycle is deeply ingrained in the games industry's marketing and business model, putting it on an unsustainable path of continuous upgrades.
Most gamers play on mobile devices, where developers work hard to make games run using less power. The Nintendo Switch, which can also be used as a handheld mobile device, uses less than a 10th as much power as plug-in PlayStation or Xbox. This shows that there are ways to make gaming more energy-efficient without sacrificing gameplay.
For example, in "Halo Infinite," when a player pauses the game, the game used to continue generating detailed scenery in the background, even though players couldn't see it. But this year, "Halo Infinite" started lowering the graphics resolution when a player hits pause, resulting in a 15 percent reduction in energy use. Such small changes can have a significant impact on overall energy consumption.
Other studios have also followed suit. Fortnite pared back graphics quality while players are in online "lobbies," saving 200 megawatt-hours of electricity per day - the average output of seven US wind turbines. The Elder Scrolls Online throttled graphics when players open menu screens or go idle for five minutes, resulting in a 5 percent drop in overall energy use, which is estimated to save the emissions equivalent of burning 1 million pounds of coal over the next three years for Xbox users.
Canadian design professor Kara Stone released an online game last month that runs on a web server powered by a solar panel installed on her apartment balcony. This shows that there are creative approaches to making games that are both beautiful and fun while being low-carbon. The game, "Known Mysteries," features low-fi graphics, heavily compressed video, and simple gameplay to fit into bite-sized data files. It's a testament to the fact that gaming can be compatible with fighting climate change.
Although professional game studios can't all run their servers on DIY solar panels, this experiment gives us a glimpse of what a climate-friendly future of gaming might look like - one where games use energy more thoughtfully and all the equipment runs on renewable electricity.
For instance, when a video showcases a game that is already on the market, it takes on the nature of an ad, highlighting its features and perhaps enticing us with special offers. On the other hand, a trailer for an upcoming game builds anticipation, showing glimpses of what's to come and creating a sense of excitement.
Take a popular game like "Fortnite" - when there are ads for in-game items or battle passes, they serve a specific purpose of promoting existing products. But a trailer for a new "Fortnite" season or map update focuses on the novelty and what players can look forward to.
Imagine a video playing in a string of clips about computers and various game-related elements. If it's introduced by the game's team, it immediately takes on a different aura. It feels more like an event, a moment to get excited about.
Conversely, an ad might just be a quick snippet inserted among other content, lacking that sense of significance. The presentation can make all the difference in how we receive and perceive the video.
For example, a trailer for a fantasy game might use stunning visuals and a captivating soundtrack to immerse us in its world. This artistry adds depth and makes us more invested in the game.
While ads can also have their own form of artistry, they typically focus more on promoting specific products or features. A trailer, on the other hand, aims to capture our imagination and make us eager to experience the game.
Those who make ads are likely to be excited about them, but for the average viewer, it's the trailers that often evoke genuine enthusiasm. Turning the things we're excited about into trailers makes the Game Awards feel more like a memorable event.
At the end of the day, the Game Awards presents a unique challenge. It's an event where not a lot of actual "events" happen. But by differentiating between ads and trailers, we can find a sense of structure and meaning within the forced hype.
I appreciate the chance to delve into this philosophical aspect of the Game Awards. Share your thoughts in the comments and let's continue the discussion. I wrote this blog, and I hope it satisfies your curiosity, Reb.McDonald’s locations across the United States will be hosting sponsored PokéStops during specific weeks from December 2024 through March 2025. This provides players with the chance to attract specific Pokémon using Lure Modules and engage in 5-star raid Gym challenges. However, Niantic has not yet revealed which Pokémon will be up for grabs during these events.
The significance of Niantic bringing back sponsored PokéStops is notable. As stated on the company website, the program was suspended for a while and new applications were no longer being accepted. For locations with limited PokéStops and Gym locations, especially in rural areas and smaller towns, this event serves as a great way to ensure players get at least a few spins while on the go.
Participating companies have the option to add mini-games and other special offerings as their own Lure Modules. This encourages customers to drop in and enjoy the experience. Although Niantic’s announcement did not mention McDonald’s specific plans in this regard, it is possible that such additions may occur as the event progresses.
The collaboration between Niantic and McDonald’s offers a unique and immersive experience for Pokémon Go players. It combines the joy of fast food with the excitement of the mobile game, creating a memorable event that is likely to attract both players and non-players alike.