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The Hidden Political Signals in Fashion and Beauty Trends

2024-11-13

It has long been recognized that art, including fashion, beauty, and design aesthetics, holds political undertones. In the realm of fashion, a common belief is that one can gain insights into a nation's perception of the economy by observing clothing styles, particularly women's hemlines. The lower the hemlines, the more pessimistic people tend to feel.

Uncover the Political Tapestry Hidden in Fashion

1. 'Trad wife,' 'cottagecore': Echoes of Old-Fashioned Femininity

These aesthetics are deeply ingrained in the idea that a woman's place is in the home, ideally the kitchen, and her loyalties should be centered around her family and husband. While choosing such a life is perfectly acceptable, when it comes with prescribed notions of what women "should" do, it becomes a matter worthy of attention. Moreover, when influencers directly associated with right-wing religious movements package it as a lifestyle trend, it's no coincidence. ( 1)For instance, these trends have been gaining popularity, and their influence is spreading. It's a trend that has been on the rise and is shaping the way we perceive femininity in fashion. ( 2)

2. Undoing Past Beauty Aesthetics: Dissolving Fillers and More

There have been numerous discussions about the decline of certain beauty trends inspired by the Kardashian family. As people grow tired of the excesses and financial struggles, they are turning away from the heavily enhanced looks. Social media is filled with women dissolving fillers and seeking a more "natural" facial appearance. ( 1)Conservative beauty trends are taking center stage, with the "no makeup" makeup look symbolizing traditional views of femininity. It's a shift away from the sexy and optimized looks towards a more demure and fresh appearance. ( 2)

3. Utah Curls: A Direct Link to Religious Conservative Culture

The rise of "Utah curls" is a trend that should have caught everyone's attention. As members of the Church or Latter-Day Saints become more prominent online, their beauty trends have also gained popularity. This trend, with its distinct style, is a clear indication of the influence of religious conservative culture. ( 1)It shows how cultural forces and beauty trends are intertwined, and how certain aesthetics can become major indicators of social and cultural shifts. ( 2)

4. 'Old money,' Quiet Luxury: A Return to Americana

Brands like Ralph Lauren and Celine are making a comeback, representing different aspects of conservative aesthetics. Ralph Lauren embodies the classic American preppie look that was popular in the 1980s, a deeply conservative era. Celine, on the other hand, focuses on "old money" luxury, with its elegant and refined style. ( 1)These trends showcase the shift towards more traditional and conservative fashion choices, reflecting the values and preferences of a certain segment of society. ( 2)

5. Ozempic and the Resurgence of 'Thin is in'

Even those on Ozempic have noticed the impact of this trend. The body positivity movement, which aimed to embrace all body types, has taken a backseat as "thin is in" once again. Even celebrities like the Kardashian clan are rumored to have altered their physiques to a more slender profile. ( 1)This pursuit of conformity is a hallmark of conservative values, and it's a trend that has significant implications for our perception of beauty and body image. ( 2)Whether these trends will lead to a better future or not is a matter of debate, but one thing is clear - we should have been paying attention to these hidden political signals in fashion and beauty all along.

Just weeks have passed since H&M marked a significant milestone of 20 years with its beloved and ultra-popular designer collaborations. These collaborations have brought together the likes of Stella McCartney, Marni, Simone Rocha, and Versace. Now, the high street powerhouse has unveiled its next headline partnership – a collaboration with Diesel's creative director, Glenn Martens, set to take place in autumn 2025.

Unlock the Fashion Future with H&M and Glenn Martens

Glenn Martens: The Avant-Garde Designer

The Belgian-born Glenn Martens is renowned for his avant-garde approach that effortlessly blurs the line between streetwear and couture. His designs are characterized by a unique play with dimension, texture, and proportion, leaving a lasting impact. After spending eleven transformative years as the creative director at Y/Project, his exit in September was a surprise. However, he continues to lead at Diesel, where he has been reshaping the brand since 2020, becoming a key figure in Paris' subversive, streetwear-infused design scene.

Martens' work is a testament to his creative vision and ability to push the boundaries of fashion. His designs are not just about clothing; they are a statement of style and individuality.

With his arrival at H&M for the autumn 2025 collection, fashion enthusiasts are eagerly awaiting what he will bring to the table. His avant-garde style is set to be delivered to a broader audience than ever before, continuing the brand's legacy of collaborating with industry giants.

H&M's Journey in Designer Collaborations

H&M's foray into designer collaborations began in 2004 when it launched its first collection with Karl Lagerfeld, then the creative director of Chanel. This initiative democratized fashion for many shoppers, allowing them to get their hands on designer clothes for the first time. Since then, the brand's limited-edition releases have become a highly anticipated event on the fashion calendar, attracting eager crowds season after season.

The announcements of these collaborations have always been a moment of excitement for fashion lovers around the world. Each partnership has been unique, responding to the values and principles of the guest designers.

Over the past 20 years, H&M has partnered with some of the industry's biggest names, and each collaboration has added a new dimension to the brand's fashion offerings.

H&M's Pre-Loved Programme and the Future

At the end of October, H&M decided to relaunch a number of the most popular collections through its Pre-Loved programme, sourced through partnerships with Sellpy and other global vintage retailers. This move shows the brand's commitment to sustainability and providing customers with more options.

With Glenn Martens on board for the autumn 2025 collection, H&M's future in fashion looks promising. His avant-garde style will be seamlessly integrated into the brand, delivering a fresh take on designer fashion.

The combination of H&M's mass-market appeal and Martens' high-end design sensibilities is expected to create a winning formula that will resonate with fashion enthusiasts worldwide.

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