Media conglomerates are constantly seeking innovative ways to enhance their audience measurement tools. Graham Media Group (GMG), a prominent player in the broadcast television industry, has taken a significant step forward by entering into an extended multi-year agreement with Nielsen, a leading provider of data and analytics. This new collaboration not only strengthens GMG's existing relationship with Nielsen but also introduces cutting-edge technologies that will revolutionize how local television audiences are measured. Through this partnership, GMG gains access to advanced OTT (Over-The-Top) measurement tools and Scarborough insights, which will empower stations like WDIV “LOCAL 4” in Detroit to better understand viewer preferences across multiple platforms.
In addition to these advancements, GMG will leverage Nielsen’s Digital Content Ratings (DCR) in Jacksonville. The city's independent news station, WJXT-4, has been at the forefront of attracting viewers and advertisers without relying on traditional network affiliations. By integrating DCR, GMG can offer more precise data to advertisers, enabling them to craft targeted marketing strategies. Catherine Badalamente, President and CEO of GMG, expressed enthusiasm about continuing their work with Nielsen, highlighting the importance of reliable audience insights for both content creators and advertisers. She emphasized that such data is crucial for navigating the evolving media landscape and staying ahead of consumer trends.
The expanded partnership between Graham Media Group and Nielsen marks a pivotal moment in the broadcasting industry. It underscores the significance of embracing innovation and leveraging comprehensive data to drive business growth. As media consumption habits continue to shift, having accurate and representative cross-platform measurement becomes increasingly vital. This collaboration sets a new standard for broadcasters, publishers, and advertisers, ensuring they remain competitive and relevant in today’s rapidly changing media environment. Through this alliance, GMG is well-positioned to deliver unparalleled value to its partners and audiences alike.
The capital city of Delhi is poised to reaffirm its prominence in the world of classic automobiles with the upcoming 21 Gun Salute Concours d’Elegance, an event that has become a cornerstone of India’s motoring heritage. Scheduled from February 21 to 23, 2025, this prestigious exhibition will take visitors on a journey through automotive history, starting at India Gate and concluding at Ambience Greens Golf Course in Gurugram. The three-day extravaganza promises to be a feast for enthusiasts, featuring an array of rare vintage cars and motorcycles.
A highlight of the event will be the presentation of 125 exquisite vintage and classic vehicles, alongside 50 heritage motorcycles. Among these treasures are iconic models such as the 1939 Delahaye (Figoni et Falaschi), Rolls-Royce, Bentley, Cadillac, Ford, and Aston Martin. Notably, three exceptional vintage cars—the 1932 Lancin Austura Pininfarina, 1936 AC 16/70 Sports Coupe, and 1948 Bentley Mark 6 Drophead Coupe—will make their debut at this year's show. Beyond the automobile exhibits, attendees can enjoy performances of traditional Indian dances, including Kathak, Bharatnatyam, Kathakali, and folk dances from Rajasthan, Uttarakhand, and Haryana, adding a rich cultural dimension to the event.
Mr. Madan Mohan, Founder & Managing Trustee of the 21 Gun Salute Heritage & Cultural Trust, highlighted the event's significance on the global stage. "Each year, we continue to set new benchmarks in positioning India as a leading destination for heritage motoring tourism," he said. "This edition of the rally is being organized on an unprecedented scale, attracting some of the world’s rarest classic automobiles. We expect record-breaking participation from collectors, enthusiasts, and connoisseurs of motoring heritage." He also noted that Delhi NCR is rapidly becoming a hub for vintage car aficionados, thanks to its infrastructure, thriving automotive industry, and growing interest in preserving motoring history.
The event will feature several unique initiatives aimed at engaging both young and seasoned enthusiasts. The Junior Concours Grand Prix offers children and families an interactive platform to explore the world of vintage cars, fostering a passion for classic automobiles among future generations. An exclusive live auction will provide collectors with the opportunity to own pieces of motoring history, while the GuruSpeaks Tech Talk sessions will host discussions led by industry experts. Additionally, a nationwide photography competition invites photographers to capture the elegance of the vintage masterpieces on display.
The 21 Gun Salute Concours d’Elegance not only celebrates the rich legacy of classic cars but also underscores the importance of preserving automotive heritage. By bringing together enthusiasts, collectors, and experts, the event fosters a community dedicated to honoring and promoting the timeless beauty of vintage vehicles. It highlights the value of tradition and craftsmanship, encouraging future generations to appreciate and carry forward this important aspect of our cultural and industrial history.
The highly anticipated Quad City Auto Show is set to return from February 28 through March 2 at The Bend XPO in East Moline, offering an expansive showcase of the latest automotive innovations. This year’s event promises a thrilling experience for both car enthusiasts and families alike. Early bird tickets are available online, providing visitors with convenient access and cost savings.
An array of vehicles will be on display, ranging from the latest models to classic beauties. Attendees can expect to see everything from cutting-edge electric vehicles (EVs) to iconic classics like the 1957 Thunderbird. Interactive experiences such as test drives and a NASCAR simulator add an extra layer of excitement. For those interested in commercial vehicles, there will also be demonstrations featuring semi-trucks and police cars.
Beyond the impressive lineup of vehicles, the Quad City Auto Show offers a variety of family-friendly activities designed to entertain children of all ages. Kids can enjoy a magic show, face painting, balloon art, and even a bounce house. Additionally, Subaru will host pet adoptions, and food lovers can indulge in delicious treats from Cousins Maine Lobster food truck. These attractions make the event a perfect outing for the whole family. Don’t miss out on this fantastic opportunity to explore the world of automobiles while enjoying a day filled with fun and entertainment.
The Quad City Auto Show not only showcases the best in automotive technology but also fosters a community spirit by bringing together people of all ages. It encourages families to spend quality time together while exploring new technologies and engaging in enjoyable activities. Such events play a crucial role in promoting innovation and togetherness, making them essential fixtures in our cultural calendar.