Revolutionize Your Advertising with FuboTV's Interactive CTV Ads
Transactional: Unlock the Path to Purchase
Video spots now come equipped with a custom overlay featuring a QR code, serving as a direct gateway to a desired URL and the path of purchase. This innovative feature allows viewers to seamlessly transition from watching a sports event to making a purchase with just a few clicks. It provides a convenient and immersive shopping experience right within the context of the TV viewing. For example, during a live football game, viewers can spot an ad for sports equipment with a QR code that leads them directly to the brand's online store to buy the exact gear they saw in the ad.Moreover, this transactional ad format has shown remarkable results in increasing purchase intent. Studies have indicated that it can lead to a significant boost in purchase decisions, as viewers are presented with a clear and easy way to take action.Gamified: Engage and Entertain Simultaneously
Brands have the opportunity to embed themed trivia questions or polls directly into video spots without disrupting the streaming experience. While watching the spot, audiences are captivated by the trivia question and can easily scroll on their remote to select a response. This not only adds an element of fun and interactivity but also keeps the viewers engaged throughout the ad. For instance, in an ad for a new movie, viewers can participate in a trivia game about the movie's plot or characters. After answering, they can reveal the correct answer and feel a sense of accomplishment.The gamified ad format has been proven to enhance brand awareness by 33 percent and increase purchase intent by 47 percent compared to standard video ads. It creates a memorable and engaging experience that leaves a lasting impression on the viewers.Rotating Carousel: Showcase Multiple Creations
A scrollable carousel featuring products, branding, and more allows advertisers to present multiple iterations of creative and messaging within a single ad unit. Viewers can press left or right on their remote to advance the carousel while watching the enhanced commercial spot. This provides a comprehensive view of the brand's offerings and allows for more in-depth exploration. For example, in an ad for a fashion brand, the carousel can showcase different outfits, allowing viewers to easily switch between them and get a better sense of the brand's style.The rotating carousel format offers advertisers greater flexibility in presenting their products and messaging, increasing the chances of capturing the viewer's attention and driving interest.Geo-locator: Tailor Ads to Regional Audiences
Audiences are served real-time, creative tailored to their regional geo-locations, making a single video spot more relevant. Advertisers can promote specific business locations within this creative overlay, custom-designed for each campaign. During a local sports event, viewers will see ads that are specifically targeted to their area, highlighting nearby business locations. For instance, if a viewer is in a particular city, they will see ads for local restaurants or sports facilities that are relevant to their location.This geo-locator feature enhances the relevance of the ads and increases the likelihood of attracting the attention of local audiences.“As CTV continues to evolve, brands are realizing the importance of connecting with audiences in more meaningful ways than on linear TV,” commented Dina Roman, SVP, global ad sales and operations, Fubo. “Our interactive formats, such as transactional and gamified ads, are the next step in our ad innovation journey, helping advertisers achieve better results on our premium CTV platform.”Dive into the World of TV with Our Exciting Picks
From Background Actor to Lead Hero
In "Interior Chinatown", we follow Willis Wu, a young man trapped in a television police procedural. When he witnesses a crime, he suddenly finds himself in the spotlight. He teams up with local authorities to unravel the criminal activities of Chinatown and uncovers his complex family history. This series is based on Charles Yu's novel, and having him as the creator and executive producer ensures a unique and authentic adaptation. Additionally, Taika Waititi directs the pilot episode, adding another layer of excitement. You can stream the entire first season of "Interior Chinatown" starting on Tuesday, November 19, on Hulu.
The story of Willis Wu is a captivating one, as he navigates through the challenges and mysteries of Chinatown. His journey is not only about solving crimes but also about discovering himself and his place in the world. The combination of a great novel, talented creators, and a talented director makes "Interior Chinatown" a must-watch.
Going Undercover
Michael Schur and Ted Danson's successful collaboration on "The Good Place" led them to come together again for "A Man on the Inside". This new comedy draws inspiration from the 2020 documentary "The Mole Agent". Danson plays a retiree who has recently lost his wife and is seeking a sense of purpose. He answers an ad in the paper looking for an investigative assistant and is tasked with going undercover in a senior community to solve a mystery regarding a stolen family heirloom. As he interacts with his fellow residents, he becomes more and more attached.
The story of "A Man on the Inside" is a heartwarming one, as Danson's character discovers new friendships and a new purpose in life. The combination of a great premise and talented actors makes this series a must-see. You can watch "A Man on the Inside" launch on Thursday, November 21, on Netflix.
Sophomore Year
In "The Sex Lives of College Girls", drama was brewing at Essex College last season. This year, we don't know who the main four roommates will be living with in their second year, and one of them might even be transferring elsewhere. From the trailer, it's clear that there are plenty of opportunities to explore the series name, as the student body has gotten even hotter over the summer. However, we also notice a less prominent presence of Leighton. This is because actress Reneé Rapp is exiting the show and will have a recurring role in season three.
The second year of "The Sex Lives of College Girls" is sure to be filled with more drama and excitement. The changes in the cast and the continuation of the story make this season a must-watch. "The Sex Lives of College Girls" season three premieres on Thursday, November 21, on Max.