In an era of increasing climate unpredictability, the Farm Business Resilience Program is making significant strides in equipping primary producers with the tools they need to thrive. Jointly funded by the WA Department of Primary Industries and Regional Development (DPIRD) and the Australian Government's Department of Agriculture, Forestry, and Fisheries via the Future Drought Fund, this initiative offers tailored training and workshops. The program aims to enhance on-farm drought resilience, improve business productivity, and promote sustainable agricultural practices. Industry organizations and expert trainers will deliver these programs, providing valuable insights from experienced farmers.
In the heart of Western Australia, a transformative initiative is underway to fortify farming businesses against the challenges posed by variable climates. This ambitious project, spearheaded by the DPIRD and supported by the Australian Government, seeks to bolster farm resilience through comprehensive training and strategic planning. Deputy Director General Cec McConnell emphasized that participants would gain crucial skills in farm management, risk assessment, natural resource stewardship, and personal resilience. The program will cover diverse sectors including dairy, pastoral, aquaculture, horticulture, apiculture, and broadacre livestock and grains.
The Grower Group Alliance stands to benefit significantly, receiving $1.7 million for broadacre livestock production and an additional $1,094,507 for southern horticulture. Value Creators Pty Ltd has been allocated $500,000 to support northern horticulture. The Aquaculture Council of Western Australia will receive $1,071,770 to future-proof the state’s burgeoning aquaculture industry. Western Dairy will be granted $637,998 to provide essential training for dairy producers. Other recipients include the Kimberley Pilbara Cattlemen’s Association ($597,000), College of Extension ($600,000), Bee Industry Council of Western Australia ($500,000), and AgriStart Pty Ltd ($368,140).
These investments aim to ensure that Western Australian farmers are well-prepared to navigate challenging seasons, safeguard their livelihoods, and contribute to the region’s agricultural prosperity.
From a journalist's perspective, this program underscores the importance of proactive measures in agriculture. It highlights the critical role of education and collaboration in building resilient farming communities. By empowering farmers with advanced skills and knowledge, this initiative not only strengthens individual businesses but also contributes to the broader goal of sustainable agricultural development. The success of such programs can serve as a model for other regions facing similar challenges, demonstrating the power of innovation and community-driven solutions in overcoming environmental uncertainties.
Australian beverage innovator StrangeLove Beverage Co. has embarked on an ambitious journey with the launch of its first large-scale Above The Line (ATL) marketing campaign. This marks a significant milestone for the brand, which started in 2012 with a humble ginger beer energy elixir. Over the past decade, StrangeLove has evolved into a diverse product line featuring over 40 offerings across three main categories: Lo-Cal Soda, Mineral Water, and Premium Mixers. Each product reflects the company's unwavering dedication to crafting unique and exceptional beverages.
The complexity behind StrangeLove's extensive range of products stems from its commitment to sourcing rare and high-quality ingredients. However, this intricate supply chain posed challenges in clearly communicating the brand's core message. Recognizing this issue, co-founder and creative director James Bruce sought external expertise to refine the brand's identity. Through extensive collaboration with Today the Brave, StrangeLove distilled its essence into a straightforward yet powerful statement: "Drinks for drinks' sake." This platform encapsulates the brand's mission to create outstanding beverages that enhance the drinking experience without constraints of category or convention.
This new campaign embodies the spirit of innovation and irreverence that defines StrangeLove. Partnering with Today the Brave has allowed the brand to articulate its vision more effectively while maintaining its signature dark humor. As the campaign rolls out during the summer months in major Australian cities, consumers can expect a refreshing and disruptive presence in the premium mixer and adult soft drink market. StrangeLove is not just offering drinks; it's redefining the way people think about and enjoy their beverages, bringing a much-needed sense of fun and creativity to the industry.