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Duolingo Joins Forces with Netflix for 'Squid Game' Korean Learning

2024-12-10

Attention, fellow entertainment enthusiasts! In the highly anticipated Season Two of the immensely popular Korean thriller series "Squid Game" on Netflix, viewers are about to embark on a new challenge. But before diving in, a crucial question arises - do you know how to speak Korean? This collaboration between Netflix and Duolingo aims to address just that.

Unlock the Secrets of "Squid Game" with Duolingo's Korean Lessons

Why Learn Korean for "Squid Game"

1: The upcoming Season Two of "Squid Game" has sparked a wave of excitement among viewers worldwide. To truly immerse oneself in this thrilling world, knowing the Korean language becomes essential. Duolingo, a renowned language learning app, has joined forces with Netflix to offer a unique learning experience. By integrating over 40 keywords and phrases from the show into its app, learners can connect more closely with the series and enhance their understanding. 2: For example, the sugary treat "dolgana" featured in the third episode of the first season is now part of the Duolingo lessons. This not only makes learning fun but also helps learners remember key vocabulary. Lessons teaching phrases like "Trust no one," "Let's play a game," and "You've been eliminated" add an extra layer of authenticity to the learning process.

The Impact of "Squid Game" on Language Learning

1: According to Duolingo's chief marketing officer, Manu Orssaud, the collaboration with "Squid Game" has led to a remarkable 40% jump in Korean learners. Since the series was released in 2021, it has amassed a massive fanbase of 330 million viewers and 2.8 billion hours watched. This shows the power of popular culture in driving language learning. 2: By incorporating references from the show into the regular Korean lessons, Duolingo has created a unique learning environment. Learners can now practice their Korean skills while being inspired by the exciting world of "Squid Game." This approach makes learning more engaging and effective.

The Fun Element: TikTok Game Filter

1: In addition to the language lessons, the new TikTok game filter adds another layer of fun to the "Squid Game" experience. Users can test their Korean skills with voice-activated challenges featuring Duo, Duolingo's owl mascot, dressed in a pink guard costume. This interactive element allows learners to have fun while improving their language abilities. 2: For instance, users must accurately pronounce phrases to take out players attempting to survive the infamous Red Light, Green Light game. This not only adds an element of competition but also helps learners reinforce their pronunciation and vocabulary.

Netflix's Promotional Efforts

1: Netflix is leaving no stone unturned in promoting "Squid Game." This year, they have hosted a race in Los Angeles on December 12, where fans can compete for a seat at the U.S. premiere. Director Hwang Dong-hyuk and various cast members, including Lee Jung-jae, will be in attendance, adding to the excitement. 2: Fans in select locations like New York, Madrid, Seoul, and Sydney can also check out "Squid Game: The Experience," which allows them to participate in popular games from the show. On December 17, "Squid Game: Unleashed" launches, a new mobile game developed by Netflix Games. These promotional efforts showcase Netflix's commitment to making "Squid Game" a global phenomenon.

A University of Cincinnati survey conducted by the Cryptoeconomics Lab at UC Digital Futures has revealed an interesting finding. It shows that cryptocurrency owners score higher than non-cryptocurrency owners in financial literacy. This challenges the common belief that literacy is the sole problem. Michael Jones, PhD, an assistant professor of economics from the Carl H. Lindner College of Business and the director of the Cryptoeconomics Lab, believes it is logical that cryptocurrency owners would be inclined to learn more about the traditional financial sector. He stated, “I would argue that cryptocurrency adoption can be an effective vehicle for increasing financial literacy.” The Cryptoeconomics Lab has developed a comprehensive survey to test individuals’ knowledge about cryptoeconomics. This survey provides valuable insights into the relationship between cryptocurrency and financial literacy. By understanding this connection, we can gain a better perspective on the role of cryptocurrency in the financial world.

Uncovering the Link between Cryptocurrency and Financial Literacy

Survey Findings

The University of Cincinnati survey clearly indicates that cryptocurrency owners possess a higher level of financial literacy compared to non-cryptocurrency owners. This finding challenges the conventional wisdom and opens up new avenues for exploration. It suggests that cryptocurrency may have a positive impact on financial knowledge and understanding.

Furthermore, the survey results provide evidence that cryptocurrency adoption can serve as a catalyst for increasing financial literacy. As cryptocurrency owners seek to navigate the complex world of digital currencies, they are also exposed to various financial concepts and practices. This exposure can lead to a broader understanding of finance and potentially improve their overall financial well-being.

Professor's Perspective

Michael Jones, with his expertise in economics and his role as the director of the Cryptoeconomics Lab, offers valuable insights into this phenomenon. He argues that cryptocurrency adoption is not just about digital currencies but also about the opportunity to learn and grow in the financial realm. By engaging with cryptocurrency, individuals are motivated to expand their knowledge and skills, which can have a lasting impact on their financial lives.

Jones' perspective highlights the importance of looking beyond the surface of cryptocurrency and recognizing its potential to drive financial literacy. His research and work with the Cryptoeconomics Lab are contributing to a deeper understanding of this complex relationship and providing valuable guidance for individuals and policymakers alike.

Survey Development

The Cryptoeconomics Lab's development of a survey to test individuals' knowledge about cryptoeconomics is a significant step forward. This survey allows for a more systematic and objective assessment of financial literacy among cryptocurrency owners and non-owners. By gathering data through this survey, researchers can gain a better understanding of the factors that influence financial literacy and the role of cryptocurrency in this context.

The survey questions cover a wide range of topics related to cryptoeconomics, including blockchain technology, digital currencies, and financial concepts. This comprehensive approach ensures that the survey provides a holistic view of individuals' knowledge and understanding. The data collected from the survey will be valuable for further research and analysis, helping to shape policies and strategies related to cryptocurrency and financial literacy.

In Reno, Nevada, a significant development has taken place regarding Rupert Murdoch's family trust. A sealed document obtained by The New York Times reveals that a probate commissioner has ruled against Murdoch's attempt to change the trust in a way that would give one of his sons, Lachlan Murdoch, control of his media empire and ensure Fox News maintains its conservative editorial slant.

Key Aspects of the Ruling

The commissioner, in a decision filed on Saturday, concluded that Rupert Murdoch, 93, and Lachlan Murdoch had acted in "bad faith" during their bid to amend the irrevocable trust. The trust divides control of the company equally among Murdoch's four oldest children - Prudence, Elisabeth, Lachlan, and James - after his death. Lachlan Murdoch has been at the helm of Fox News and News Corp. since late last year when his father stepped down.Rupert Murdoch had argued that changing the trust was necessary to preserve the commercial value of his businesses for all his heirs. However, James and Elisabeth Murdoch are known to have less-conservative political views, potentially complicating efforts to keep Fox News firmly in the conservative camp.Nevada Probate Commissioner Edmund J. Gorman Jr. of the Second Judicial District Court characterized the plan to change the trust as a "carefully crafted charade" aimed at "permanently cementing Lachlan Murdoch's executive roles" within the empire, regardless of the impacts on the companies or the trust beneficiaries.Adam Streisand, a lawyer for Rupert Murdoch, expressed disappointment with the ruling and stated that his client and his son intended to appeal. A spokesperson for Prudence, Elisabeth, and James Murdoch welcomed the ruling and hoped that the family could "move beyond this litigation to focus on strengthening and rebuilding relationships among all family members."In his conclusion, Gorman said, "The effort was an attempt to stack the deck in Lachlan Murdoch's favor after Rupert Murdoch's passing so that his succession would be immutable. The play might have worked; but an evidentiary hearing, like a showdown in a game of poker, is where gamesmanship collides with the facts and at its conclusion, all the bluffs are called and the cards lie face up." He added, "The court, after considering the facts of this case in the light of the law, sees the cards for what they are and concludes this raw deal will not, over the signature of this probate commissioner, prevail."Regarding Lachlan Murdoch's role, he has been at the forefront of Fox News and News Corp. His leadership and influence have been crucial in shaping the direction of these media entities. The trust's division of control among the children ensures a certain level of balance and shared responsibility.The implications of this ruling extend beyond just the Murdoch family. It has implications for the future of Fox News and the broader media landscape. The conservative editorial slant that Fox News has been known for may face uncertainties in the wake of this decision.Moreover, it highlights the complex nature of family trusts and the power struggles that can arise when trying to make significant changes to such arrangements. It shows the importance of following legal procedures and acting in good faith when dealing with such matters.In conclusion, this ruling in Reno has set in motion a series of events that will likely have a lasting impact on the Murdoch family and the media world. It remains to be seen how the appeal process will unfold and what the ultimate outcome will be.