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Food & Beverage

Casella Family Brands to Distribute Better Beer Company's Brands in Australia

2024-12-03

Casella Family Brands (CFB) and the Better Beer Company have recently made a significant announcement. This partnership will see CFB take on the distribution of the Better Beer Company's brand portfolio in Australia, starting immediately. Since 2021, the production of the Better Beer Company portfolio has been centered at the CFB-owned brewery in Yenda. Over the past three years, a positive and collaborative relationship has been established between the two companies, and this new agreement represents a natural progression in their journey to boost the brand's momentum in the Australian market.

CEO Perspectives

Nick Cogger, CEO of the Better Beer Company, emphasizes the importance of this new model. "Better Beer has built a loyal consumer base and a strong distribution network. With this partnership, we can now focus our efforts on forging an even stronger connection with consumers," he says. At the same time, John Casella, managing director of Casella Family Brands, views this as an exciting opportunity. "This is a great chance for our business as we continue to enhance our portfolio of category-leading brands across various sectors like wine, beer, spirits, and RTD. We look forward to collaborating with the Better Beer team to expand the brand's distribution reach in both on-trade and off-trade channels," he adds.

Production and Ownership

The Better Beer Company will retain ownership and management of its brand while CFB focuses on expanding its presence. This division of labor allows both parties to leverage their respective strengths. The CFB-owned brewery in Yenda has been a key asset in the production process, ensuring consistent quality. The company's capabilities will play a crucial role in helping the Better Beer brand realize its full potential in the domestic market.

Consumer Base and Distribution

The Better Beer brand has already established a loyal consumer base and a significant distribution footprint. By partnering with CFB, the brand aims to build on this success and reach even more consumers. CFB's extensive network and expertise in distribution will help enhance the brand's visibility and accessibility across both on-trade and off-trade channels. This will enable the brand to grow and thrive in the Australian market.

Product Evolution and Customer Focus

Casella Family Brands is committed to constantly evolving its product range to meet the changing needs of consumers. The addition of the Better Beer range strengthens their offering in the "better for you" category. By providing conscious consumption alternatives, the company aims to cater to a wider audience and drive category growth. This focus on customer needs and product innovation is a key aspect of their strategy.

Ripple's XRP has made remarkable strides in the cryptocurrency market, surging to become the third-largest cryptocurrency by market capitalisation. This surge has been driven by a series of events, including the election of pro-crypto candidates and the potential for more favourable regulations. However, it's important to note that Ripple's price could face a potential pullback in the coming weeks.

Unraveling the Future of Ripple's Price

Market Capitalisation Surge

Ripple's XRP has achieved a significant milestone by surpassing notable tokens such as Solana, USDT, and Binance Coin. In just 24 hours on Monday, it skyrocketed by an impressive 40%, reaching $2.80. This surge has attracted over $120 billion in new investments, pushing its market cap to $156 billion. The election of Donald Trump and other pro-crypto candidates has played a crucial role in this rally. Crypto News reports that this is expected to lead to more favourable regulations for the crypto sector, particularly for Ripple Labs, which has been embroiled in a legal battle with the Securities and Exchange Commission since 2020.The rally has also revived hopes for a spot XRP exchange-traded fund (ETF) by 2025. Asset manager WisdomTree, which oversees $111 billion in assets, has applied for a spot Ripple ETF. This indicates the growing confidence in XRP and the potential for further growth.

Whale Activity and Exchange Premiums

According to CryptoQuant CEO Ki Young Ju, whale activity on Coinbase has been a major driver of the XRP rally. Over the past 30 days, Coinbase's minute-level price premium has ranged from 3% to 13% during the surge. This shows the significant influence of large investors on the XRP price.In contrast, South Korea's Upbit exchange, known for its significant XRP trading base, has shown no such premium during this period. This highlights the differences in market dynamics between different exchanges and the role of whale activity in driving prices.

Technical Indicators and Market Phases

Currently, XRP is trading well above its short- and long-term moving averages, suggesting the possibility of mean reversion. Technical indicators like the Relative Strength Index (RSI) and Stochastic Oscillator signal overbought conditions, indicating potential price weakness. XRP may also be in the markup phase of the Wyckoff Method, where demand exceeds supply. This phase is often followed by the distribution phase, typically resulting in a sell-off.If a pullback occurs, XRP could retreat to retest support at $1.9697, a critical level last reached in April 2021. This shows the importance of monitoring technical levels and understanding market trends to make informed investment decisions.In conclusion, while Ripple's XRP has shown remarkable growth and potential, it's important to be aware of the potential for a pullback. By closely monitoring market indicators and staying informed, investors can better navigate the volatile cryptocurrency market.

In the highly anticipated main event of WWE RAW on December 2nd 2024, Seth Rollins emerged victorious over Sami Zayn. This intense battle had the entire arena on the edge of their seats. Earlier in the show, a mysterious figure launched an attack on Jey Uso, and Zayn immediately pointed the finger at Rollins, claiming he was the one behind the assault. However, Rollins firmly denied any involvement in attacking Jey.

Unraveling the WWE RAW Mystery

The Main Event Showdown

The main event between Seth Rollins and Sami Zayn was a spectacle to behold. The energy in the arena was electric as both competitors gave it their all. Seth Rollins, with his signature moves and determination, managed to secure the win against Sami Zayn. This victory not only added to his already impressive WWE resume but also left the fans in awe. It was a moment that will be remembered for a long time.

Throughout the match, the crowd was split, with some cheering for Rollins and others rooting for Zayn. The intensity on the faces of both wrestlers was palpable, and it was clear that they were both willing to do whatever it took to come out on top. In the end, Rollins' skill and experience proved to be the deciding factor, as he emerged as the winner.

The Mysterious Attack on Jey Uso

The attack on Jey Uso earlier in the show added an extra layer of mystery to an already thrilling event. Sami Zayn's accusation against Seth Rollins raised a lot of questions. Was Zayn truly mistaken, or was there more to the story? The fans were left wondering who the mystery person could be and what their motives were.

As the show continued, the tension in the arena grew. Everyone was on the lookout for any clues that might lead to the discovery of the attacker. The mystery added an element of suspense that kept the fans engaged from start to finish. It was a testament to the skill of the WWE writers and performers to create such a captivating storyline.

Drew McIntyre's Surprise Appearance

After Rollins left the ring, Drew McIntyre made a dramatic entrance and laid out Sami Zayn with a powerful claymore. This unexpected turn of events brought a whole new level of excitement to the show. It was McIntyre's first appearance on WWE television since his Hell in a Cell loss to CM Punk at Bad Blood.

McIntyre's presence on the show was a reminder of his past glory and his ability to deliver a devastating blow. His attack on Zayn sent shockwaves through the arena and left the fans wondering what was next. Would McIntyre become involved in the ongoing feud between Rollins and Zayn? Or was this just a one-time occurrence?

The events of WWE RAW on December 2nd 2024 kept the fans on the edge of their seats from start to finish. With the mystery surrounding the attack on Jey Uso and the intense showdown between Seth Rollins and Sami Zayn, it was a night that will be talked about for a long time. Only time will tell what lies ahead for these WWE superstars.