CEO Perspectives
Nick Cogger, CEO of the Better Beer Company, emphasizes the importance of this new model. "Better Beer has built a loyal consumer base and a strong distribution network. With this partnership, we can now focus our efforts on forging an even stronger connection with consumers," he says. At the same time, John Casella, managing director of Casella Family Brands, views this as an exciting opportunity. "This is a great chance for our business as we continue to enhance our portfolio of category-leading brands across various sectors like wine, beer, spirits, and RTD. We look forward to collaborating with the Better Beer team to expand the brand's distribution reach in both on-trade and off-trade channels," he adds.Production and Ownership
The Better Beer Company will retain ownership and management of its brand while CFB focuses on expanding its presence. This division of labor allows both parties to leverage their respective strengths. The CFB-owned brewery in Yenda has been a key asset in the production process, ensuring consistent quality. The company's capabilities will play a crucial role in helping the Better Beer brand realize its full potential in the domestic market.Consumer Base and Distribution
The Better Beer brand has already established a loyal consumer base and a significant distribution footprint. By partnering with CFB, the brand aims to build on this success and reach even more consumers. CFB's extensive network and expertise in distribution will help enhance the brand's visibility and accessibility across both on-trade and off-trade channels. This will enable the brand to grow and thrive in the Australian market.Product Evolution and Customer Focus
Casella Family Brands is committed to constantly evolving its product range to meet the changing needs of consumers. The addition of the Better Beer range strengthens their offering in the "better for you" category. By providing conscious consumption alternatives, the company aims to cater to a wider audience and drive category growth. This focus on customer needs and product innovation is a key aspect of their strategy.Unlock the Mysteries of December's Sky with NASA
Planets
Venus shines brightly and is readily visible in the southwest after sunset this month. Its position gradually ascends higher in the sky each evening. On December 4th, the slender crescent moon gracefully hangs just below it, presenting a splendid opportunity for a remarkable photo. Saturn, although much dimmer than Venus, remains visible to the naked eye. It can be spotted towards the south as nightfall approaches and then moves westward as the weeks progress. Jupiter reaches opposition on December 7th, becoming the brightest it will be all year and visible throughout the night. It rises in the east-northeast as darkness descends. In the middle of the month, Jupiter can be observed between the nearly full moon and Taurus's brightest star, Aldebaran. Mars is set to double its brightness in the coming weeks, with its salmon-pink hue making it easily distinguishable. Currently, it rises about four hours after dark, but by New Year's Eve, it will come into view approximately 90 minutes after sunset. Additionally, on December 17th, the red planet will appear very close to the moon.
The visibility and positions of these planets offer a fascinating celestial show, allowing skywatchers to witness the wonders of the universe up close.
Stars
December isn't solely about planets; there are also numerous stars to discover. As evening falls, the mighty hunter Orion rises in the east, with Taurus the bull positioned above it and the stars of the twins in Gemini to their left. These constellations hold some extraordinary sights, such as the Crab Nebula and Pleiades star cluster in Taurus and the misty Orion Nebula, which hangs below Orion's belt. When you have Orion's distinctive belt of three stars in your view, refer to NASA's video for tips on using it to locate the so-called Winter Triangle, formed by three of the brightest stars in the winter sky: Sirius, Betelgeuse, and Procyon. The starry sky during December provides a wealth of opportunities for stargazers to explore and appreciate the beauty of the cosmos.
Each star and constellation has its own unique story and charm, adding to the allure of December's sky.
Meteors
Meteor enthusiasts will be delighted to have the chance to enjoy the Geminid meteor shower. It peaks after midnight in the early morning of December 14th. At its peak, up to 150 meteors streak across the sky every hour. NASA states that the Geminids are "usually one of the best meteor showers of the year." However, it should be noted that this year, the nearly full moon may wash out the fainter meteors. Despite this, provided the skies are clear, there are numerous celestial delights to relish in the final weeks of 2024. Stargazers can look forward to a spectacular display of meteors as they gaze up at the night sky.
The Geminid meteor shower is a rare and awe-inspiring event that adds an extra element of excitement to December's skywatching.
Descubra o que levou a Hannah Kobayashi a desaparecer e sua situação atual.
Primeiro aspecto: A surpresa da descoberta
A polícia anunciou na segunda-feira uma surpresa na busca pela Hannah Kobayashi. Ela desapareceu no mês passado após desembarcar no aeroporto LAX. Isso levou os investigadores a iniciar uma busca intensa desde o dia 11 de novembro. Ela não embarcou em um voo para Nova York a três dias antes, no dia 8 de novembro. Isso gerou uma grande preocupação entre sua família e amigos.
Os amigos da Hannah Kobayashi descreveram que as mensagens recebidas desde que ela desapareceu estavam fora do padrão. Isso fez com que a polícia intensificasse a busca e finalmente confirmasse um veículo de borda na fronteira dos Estados Unidos com a mulher.
Segundo aspecto: O caso da Hannah Kobayashi
O caso da Hannah Kobayashi agora é categorizado como um caso de pessoa desaparecida voluntariamente. As evidências mostram que ela estava sozinha, com suas bagagens e parecia sem danos. A polícia tem obtido evidências de vídeo mostrando a Hannah Kobayashi no LAX sem danos após o voo de Maui. No entanto, não há nenhuma indicação de por que ela desviou do seu caminho.
A polícia tem apresentado um cronograma de evidências mostrando que a Hannah Kobayashi flutuou em Los Angeles por três dias, de 8 a 11 de novembro. Ela recuperou suas bagagens de um carrossel de bagagem no LAX no dia 11. A investigação ainda não descobriu qualquer evidência de que a Hannah Kobayashi esteja sendo traficada ou seja vítima de qualquer ato criminoso. Antes de partir de Maui, ela expressou um desejo de se afastar da tecnologia moderna e da interconexão, segundo os investigadores.
Terceiro aspecto: A busca pela Hannah Kobayashi
A família e os amigos da Hannah Kobayashi estão ativamente envolvidos na busca. Eles lidam com a tristeza do suicídio do pai da mulher perto do LAX. A polícia tem pedido à Hannah Kobayashi que se comunique com a polícia, sua família ou o Embaixador dos Estados Unidos para nos avisar que está segura.
A polícia tem feito todo o possível para encontrar a Hannah Kobayashi e garantir sua segurança. Eles estão trabalhando em conjunto para resolver esse caso e trazer a mulher de volta a sua família.