Nestled uniquely between the bustling metropolises of Milan and Zurich, the Swiss villages of Ascona and Locarno present a captivating blend of Alpine grandeur and Mediterranean allure. This distinctive destination, situated on the shores of Lake Maggiore, defies conventional perceptions of Switzerland's mountainous terrain and Italy's sunny coastlines. It serves as a cultural nexus where Swiss precision harmonizes with Italian vibrancy, offering visitors a rich tapestry of experiences that range from leisurely lakeside strolls and vibrant cultural festivals to invigorating outdoor pursuits amidst breathtaking natural beauty. The region's unique geographical position, just a stone's throw from the Italian border, means that visitors can seamlessly transition between two distinct European flavors.
Ascona and Locarno, though part of Switzerland, are deeply influenced by their proximity to Italy, sharing the waters of Lake Maggiore and boasting an official language of Italian. This cross-cultural dynamic is palpable in the towns' architecture, cuisine, and everyday life. The area's charming waterfronts, reminiscent of the Mediterranean coast, are adorned with brightly colored buildings and palm trees, creating an almost surreal landscape against a backdrop of snow-capped peaks. This unexpected fusion is a constant source of delight for those exploring its narrow lanes and bustling piazzas. The historical significance is also noteworthy, with Lake Maggiore serving as a pivotal escape route in literary works, such as Ernest Hemingway's \"A Farewell to Arms,\" adding a layer of romantic intrigue to its natural splendor.
Beyond its scenic beauty, Ascona-Locarno is a hub of activity. The JazzAscona festival, a major annual event since 1975, transforms the town into a vibrant celebration of music, attracting international artists and enthusiasts. For those seeking cultural enrichment outside of festival times, the Municipal Museum of Modern Art Ascona offers an insightful glimpse into the region's artistic heritage. Numerous ancient churches, including the visually striking Sacro Monte and Church of S. Maria Addolorata, provide spiritual solace and architectural beauty. The walkable centers of Ascona's Via Borgo and Locarno's Piazza Grande invite exploration, where visitors can discover local crafts, enjoy aperitifs, or simply soak in the tranquil atmosphere of Lake Maggiore, watching boats glide by.
The natural environment surrounding Ascona-Locarno is equally compelling, catering to both relaxation and adventure seekers. Lake Maggiore itself is a focal point for leisurely activities, with options for boat rentals and paddle boating. For ultimate relaxation, the lake's shores host various spa and wellness centers, such as the Termali Salini & Spa Locarno, which features therapeutic saltwater pools. Adventure enthusiasts will find ample opportunities for hiking, trail running, and biking during warmer months, with trails offering spectacular views of the lake and surrounding mountains. When winter arrives, the region transforms into a snowy paradise, inviting visitors to partake in skiing and snowshoeing, with access to resorts further into the Alps like Bosco Gurin. Moreover, its strategic location makes it an ideal base for exploring the entire Northern Italian Lakes District, including Lake Como and Lake Garda.
The seamless accessibility from major cities like Milan and Zurich, whether by train or car, enhances the appeal of Ascona-Locarno. The journey itself is a visual spectacle, transitioning from the lush plains of Lombardy to the imposing peaks of the Alps. This unique Swiss destination, with its strong Italian linguistic and cultural ties, invites travelers to experience a truly distinctive European escape where the tranquility of a lakeside village harmoniously coexists with a dynamic cultural scene and a wealth of outdoor adventures.
Surf tourism has emerged as a significant global phenomenon, drawing enthusiasts to coastal areas worldwide. While this expansion has undoubtedly brought economic advantages to many regions, it has simultaneously introduced complex issues such as excessive crowds, exclusionary local practices, and mounting pressure on delicate ecosystems. The quest for the ultimate wave now necessitates a careful equilibrium, balancing the growth of a thriving industry with the imperative to safeguard the natural environment and cultural authenticity that define the surfing experience.
Originating from the shores of Hawaii, surfing progressively captured widespread interest in the United States and Australia during the 1950s, eventually blossoming into a global sensation. Its proliferation across over 150 nations owes much to the pervasive influence of media and the rise of tourism. Surf tourism itself encompasses journeys to various destinations with the primary aim of engaging in wave-riding activities, catering to a diverse spectrum of participants ranging from seasoned wave riders to eager novices.
For many, the concept of surf tourism conjures up idyllic scenes, often influenced by the cinematic portrayals from Californian production companies. Films like 1966's 'The Endless Summer' popularized the sport, presenting it as an exciting adventure. However, beneath this glamorous facade, an implicit narrative of Western cultural dominance over less affluent nations often pervades. This dynamic has manifested in historical patterns, such as French surfers flocking to Morocco, Australians to Indonesia, and Californians to Mexico since the 1970s. The accessibility of international travel and existing economic disparities have significantly fueled surfing's expansion into Africa, Asia, and Latin America.
The proliferation of surfing has undeniably transformed local communities, particularly in regions like Indonesia, which became a prime destination following the discovery of its waves by Australian surfers in the 1970s. Previously secluded areas with limited resources witnessed rapid development of tourist infrastructure to meet burgeoning demand. Today, iconic locations such as Uluwatu in Bali and Padang Padang in Sumatra draw surfers of every proficiency level. Similarly, Morocco has seen a dramatic increase in surf tourism, with spots like Taghazout attracting European visitors seeking accessible waves and sunshine. While these developments have certainly stimulated local economies, they have also ignited worries concerning environmental degradation and the strain placed on previously unspoiled natural areas.
The burgeoning popularity of surfing, despite its perceived harmony with nature, has ironically led to friction between resident surfers and visiting enthusiasts. This phenomenon, termed overtourism, highlights the detrimental effects of excessive tourist volumes on ecological systems and indigenous communities. A common reaction to overtourism is localism, where long-time surfers claim exclusive rights to waves, sometimes resorting to intimidation to deter outsiders. This behavior is particularly prevalent in surf destinations reliant on tourism for economic stability. For instance, in Hawaii during the 1970s and 1980s, local surfers protested against the influx of Australian professionals and international competitions. Today, localism persists globally, from the beaches of Maroubra in Sydney to Boucau-Tarnos in France. While not always completely barring beginners, significant confrontations frequently erupt during peak tourist seasons. Furthermore, surf schools, while essential for introducing new participants, compound the issue of overcrowding. During high season, beaches such as Côte des Basques in Biarritz become saturated, leading to tension between experienced surfers, instructors, and novices. Beginners, often unfamiliar with surf etiquette and safety protocols, exacerbate the frustration among seasoned surfers.
In light of these pressing issues, various public bodies have initiated measures aimed at fostering sustainable surf tourism. Costa Rica, for instance, has implemented marine protected areas and regulated tourist activities to safeguard its coastal environment. Local authorities have also started to cap the number of surf schools and restrict access to certain areas. In southwestern France, municipalities employ specific administrative instruments to oversee surf schools operating on public beaches. Additionally, environmental awareness campaigns have been launched to educate tourists on responsible behavior toward coastal ecosystems.
Despite these efforts, many coastal regions continue to grapple with inadequate measures to tackle the environmental and social ramifications of surf tourism. In Fiji, a 2010 decree deregulated the surf tourism industry, inadvertently eroding traditional indigenous rights to coastal and reef territories. This policy paved the way for unrestricted development of tourism infrastructure, often disregarding its long-term ecological consequences. Similar challenges are evident in Morocco, where loose regulations permit foreign investors to develop coastal land for hotels, frequently yielding minimal benefits for local communities. Nevertheless, there are encouraging examples of success. In Santa Cruz, California, the 'Save Our Shores' initiative actively involves both residents and visitors in protecting beaches through anti-pollution efforts and regular cleanups. While surf tourism has undoubtedly brought substantial economic advantages to numerous coastal regions, it has simultaneously introduced social and environmental complexities, including territorial disputes, overcrowding, and ecological strain. Addressing these multifaceted issues necessitates a collaborative approach, where governmental bodies, local stakeholders, and tourists collectively endeavor to safeguard the inherent connection between the sport and its natural environment.
Shaping the Future of Responsible Travel: Two Decades of Visionary Eco-Tourism
A Well-Deserved Accolade for a Trailblazer in Sustainable Travel
Enrique Umbert O., the Chief Executive and Co-Founder of Mountain Lodges of Peru (MLP), a family-operated eco-adventure enterprise, recently received the esteemed Significant Contribution Award at the 2025 LATA Excellence Awards. This distinguished honor was presented during a grand gala dinner at LATA Expo, in the presence of over 300 industry professionals, collaborators, and media representatives, acknowledging his exceptional dedication to responsible tourism.
The Genesis of a Sustainable Vision: Redefining Andean Adventure
The LATA Excellence Awards serve to commend outstanding achievements within the Latin American tourism sector. Enrique's recognition stems from his forward-thinking approach to sustainable tourism. Since co-founding MLP in 2005 with his late father, Enrique Umbert Sandoval, he has been instrumental in reshaping premium adventure travel experiences in the Andean region. His leadership has consistently prioritized enriching local communities, safeguarding cultural traditions, and ensuring ecological balance.
Impacting Communities and Preserving Heritage Through Responsible Practices
Through Yanapana Peru, MLP's non-profit arm, Enrique has significantly contributed to poverty reduction, achieving a remarkable decrease of over 20% in local communities. He pioneered the Kuska Purispa co-ownership model, fostering community participation, and has supported more than 150 female artisans through textile cooperative programs dedicated to preserving ancestral weaving techniques. Furthermore, MLP's commitment to sustainability is evident in its sourcing practices, with 80% of materials used across operations acquired locally, and organic farming central to its environmental strategy.
A Testament to Collaborative Success: The Voice Behind the Vision
Expressing his gratitude, Enrique Umbert O. stated, \"Receiving this acknowledgment is a profound honor. From the outset, our objective was to craft travel experiences that are equally impactful for local communities as they are for our guests. This award truly belongs to the multitude of local partners, skilled artisans, and dedicated team members who breathe life into this vision every single day.\"
The Rigorous Selection Process: Celebrating Industry Leaders
An independent panel of distinguished industry leaders meticulously evaluated the candidates for this year's awards. Overseen by LATA CEO Danny Callaghan, the judging committee included notable figures such as Kate Kenward (Visit USA UK), Adrian Phillips (Bradt Travel Guides), Basia Kolosinska (C&M Recruitment), and Kate McWilliams (LOTUS), ensuring a comprehensive and unbiased assessment of all submissions.
Acknowledging Collective Endeavors: The Judges' Perspective
The judging panel praised the impressive accomplishments of LATA members, both in the UK and across Latin America, noting, \"It is gratifying to observe the clear commitment of so many participants to collaborate with their communities, ensuring that their offerings emphasize the positive societal impact of tourism.\" Danny Callaghan, CEO of LATA, added, \"It is always a privilege to present these awards annually to our members, celebrating their successes and the diligent effort required to offer the pinnacle of travel to Latin America. It's especially rewarding to do so in the company of so many of our members at LATA Expo.\"