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Apple TV+: A Tale of Hits and Struggles with a New Licensing Plan

2024-11-18

Apple TV+ has been on a journey filled with both successes and challenges. It initially aimed to make a significant mark but has faced difficulties in achieving widespread success. Now, a new report suggests a strategic move to license some of its content.

Unraveling Apple TV+'s New Licensing Strategy and Its Impact

Apple's Movie Licensing Initiative

Apple TV+ has long had a global focus, and now it is taking a step further by licensing its movies to other services. Lucas Shaw from Bloomberg reports that an executive has been hired for this purpose. The strategy is to increase sales from the film business and enhance the visibility of its content.Apple is specifically focused on licensing its movies to foreign TV networks and stores, where viewers can rent or buy them. This move shows the company's determination to explore different avenues to reach a wider audience. While original TV shows are not planned to be licensed to third parties for now, the movie division is under increased scrutiny.For instance, the planned theatrical release of "Wolfs" was canceled last minute, leading Apple to change its film strategy. It is now leaning more into streaming-friendly, lower-cost fare to minimize losses. Licensing movies to foreign TV companies seems like a significant step in reducing TV+ losses.

The Global Impact of Licensing

Although licensing movies to foreign TV networks and stores may not seem like a major deal initially, it holds great significance for Apple TV+. The service has always been focused on a global audience, and this move aligns with that vision. Additionally, Apple has been creating more foreign language series lately, indicating its commitment to expanding internationally.Despite the troubles Apple TV+ has faced in building momentum in the US, this new licensing plan suggests that the company may be struggling even more internationally. By licensing movies to foreign TV companies, Apple can build its brand and stem some losses. It shows that the company is actively looking for ways to make its content more accessible worldwide.

Viewers' Perspectives and the Future

What do viewers think about Apple's new movie plan? This is a crucial question as it will shape the future of Apple TV+. Some may see it as a positive step towards expanding the reach of Apple's content, while others may have concerns about the quality and availability of the licensed movies.Only time will tell how successful this licensing plan will be in helping Apple TV+ gain wider success. It is an experiment that could potentially reshape the future of the service and its place in the competitive streaming market. As Apple continues to navigate the challenges of the entertainment industry, this move is likely to be closely watched by both industry insiders and viewers alike.

The Hallmark Channel holds a special place in the hearts of many during the holiday season. With its super sappy, happy, and hopeful holiday movies, it becomes the go-to destination for those decorating their houses, wrapping gifts, and baking cookies. The Countdown to Christmas has officially begun, starting back in October and lasting through December. This year, there are an impressive 41 new holiday movies to enjoy. Even if you're not yet in the Christmas spirit, don't worry as you can catch all these movies throughout the holiday season.

Experience the Magic of Hallmark's Holiday Countdown

The Minnesota Connection

This year, the holiday show 'Five Gold Rings' brings a Minnesota twist. You truly have to watch it to be a part of the Minnesota magic. It adds a unique flavor to the Hallmark holiday lineup.

The Minnesota connection gives these movies an extra charm, making them stand out among the rest. It's a delightful addition to the festive season.

New Movies Every Friday, Saturday, and Sunday on Hallmark

Every weekend on Hallmark, new movies are airing. This weekend alone, there are several all-new shows. On Saturday, November 23rd, at 7 p.m., 'Three Wiser Men and a Boy' will be on. Other new Christmas movies include 'A Novel Noel' on Thursday, November 21st; 'Christmas on Call' on Friday, November 22nd; and 'Five Gold Rings' on Friday, November 22nd (on the Hallmark Mystery Channel)! It's a treat for movie lovers.

With new movies every weekend, there's always something fresh and exciting to look forward to on the Hallmark Channel. It keeps the holiday spirit alive.

Come Visit Lake Henry, Minnesota in Pictures

Picture yourself in Lake Henry, Minnesota. It's a place that seems to come alive during the holiday season. The charm of this Minnesota town is captured in these pictures.

These pictures give a glimpse into the beauty of Lake Henry during the holidays. It's a visual treat for those who love Minnesota and the holiday spirit.

LOOK: Highest-rated Free Things to do in Minnesota, According to Tripadvisor

Stacker has compiled a list of the highest-rated free things to do in Minnesota from Tripadvisor. It's a great resource for those looking to enjoy the state without spending a dime.

From exploring hidden gems to enjoying natural beauty, these free activities in Minnesota offer a lot of value. It's a must-see for both locals and tourists.

Avon, Minnesota…in Pictures
The pictures of Avon, Minnesota during the holidays are simply breathtaking. It showcases the unique charm of this Minnesota town.
Avon comes alive in these pictures, adding another layer to the Minnesota holiday experience. It's a visual journey through a beautiful place.

Brian Kavanaugh-Jones and Fred Berger were deeply involved in the making of "Longlegs" while working at Automatik. Their partnership played a crucial role in the film's development. Dan Kagan shared that Perkins suggested bringing Kavanaugh-Jones on board as they had worked together previously. This move was seen as valuable, especially for indie producing.

Key Role in Casting Nicolas Cage

During production, Kavanaugh-Jones was instrumental in facilitating the casting of Nicolas Cage as the title character. He had known Cage's manager for over 20 years and was an agent with him at CAA. When it became clear that casting was necessary to unlock financing and move forward, he suggested Cage. Oz got excited about the idea, and Kavanaugh-Jones' job was to create an opportunity. He called Mike Nilon, Cage's manager, who read the script overnight and passed it to Cage. Cage read it in just a few days and got excited, getting on the phone with Oz. This casting decision was a significant milestone in the film's production.

Impact on Neon Deal and Marketing

Kavanaugh-Jones oversaw the Neon deal and was closely involved in conversations about marketing. He brought Range into these discussions, highlighting the integral role of Range in the film's success. The previously covered masterful marketing campaign was not solely the work of Neon. Several producers, including Kavanaugh-Jones, emphasized the importance of Range. He merged his company with Range to bring in their audience awareness and digital department to assist with the "Longlegs" campaign. This was something he was particularly proud of.

Automatik's Merger with Range Media Partners

By the time the film was in post-production, Automatik merged with Range Media Partners. This was the fourth company to have their logo in front of "Longlegs", further demonstrating the film's journey through different entities. The collaboration between these companies added to the complexity and success of the project. Kavanaugh-Jones' involvement spanned across different stages and companies, leaving a lasting impact on the film.