AI
Apple's 'iPhone App of the Year' Finalists Ignore AI Again
2024-11-25
On Monday, Apple's selection of finalists for its highly regarded "iPhone App of the Year" award once again showcases how the iPhone manufacturer is minimizing the influence of AI technology on the mobile app ecosystem. Just as it did in the previous year, Apple's 2024 list of top iPhone finalists leans towards more conventional iOS apps. These apps assist iPhone users in performing specific tasks such as recording professional video with Kino, customizing their running plans using Runna, or organizing their travels with Tripsy. Notably, AI apps like ChatGPT, Anthropic's Claude, Microsoft Copilot, and those dedicated to creating AI photos or videos were not nominated for this prestigious award.
Surprising Exclusion of ChatGPT
Given the widespread popularity of ChatGPT, which has now become an Apple partner for Siri improvements, it is quite astonishing to observe that the app has not received any official year-end accolades from Apple's App Store editorial team. Despite introducing clever new features in 2024, such as an Advanced Voice Mode for interacting with the AI virtual assistant and a web search feature that competes with Google, ChatGPT has been overlooked. While ChatGPT is frequently featured in the App Store and Google Play's editorial suggestions, both Apple and Google refrained from nominating it as the overall winner last year. In fact, ChatGPT achieved remarkable success in 2023 when it became the fastest-growing consumer application, reaching 100 million users shortly after its launch. This year, Google designated the party-planning app Partiful as its app of the year.AI-Powered Apps on Other Finalist Lists
Although ChatGPT was snubbed, a small number of AI-powered apps made appearances on Apple's other 2024 finalist lists, including those for the iPad and Mac App of the Year. Among Apple's list of 45 finalists across various categories in apps and games, AI-powered apps were only mentioned a few times. Moises, an app that provides AI tools for practicing music, was nominated along with the kids app Bluey: Let's Play and the animation app Procreate Dreams for the iPad App of the Year. Adobe Lightroom, which now incorporates AI-powered features, was nominated alongside the productivity app OmniFocus 4 and the 3D design app Shapr 3D for the Mac App of the Year.AI in Cultural Impact Finalists
Among a dozen Cultural Impact finalists, only one app was described by Apple as being enhanced by AI technology - the language-learning app EF Hello. While other apps may utilize AI secretly, like the finalist Pinterest, their App Store marketing does not promote them as "AI" apps to consumers. This indicates that Apple's curated list of finalists emphasizes apps that empower human creativity rather than those focused on AI automation. Most of the finalists' apps enable users to do more with their iPhone or other devices without relying on an AI assistant or features. Whether it's designing, organizing, filming, creating, or playing, these apps offer unique value.Apps for Human Creativity
For instance, Kino, the professional video app developed by the makers of the pro camera app Halide, aims to enhance the video-making skills of every user. It provides tools and features that help users become better videographers. On the other hand, there are apps that assist Apple's devices in functioning as productivity tools for those in creative fields. This year, Apple also introduced the new Apple Vision Pro category, where it will select both an app and a game winner. These finalists highlight the importance of human creativity and the diverse ways in which apps can enhance the user experience on Apple devices.