In recent weeks, as I returned from a three-week journey through Asia, my social media feed was flooded with Lunar New Year promotions from luxury fashion brands. The campaigns, featuring well-known labels such as Gucci, Fendi, and Max Mara, seemed to prioritize commercialism over cultural significance. As someone born in Britain to Chinese parents and working in the creative field, I found myself feeling increasingly disconnected from these marketing efforts. While collaborations and special collections are abundant, they often appear superficial, relying heavily on stereotypical imagery of the Chinese zodiac animals. Despite the elaborate retail events and displays in Asia, the depth of engagement with the Asian community remains shallow. Brands have the potential to foster meaningful connections by showcasing Asian talent both in front of and behind the scenes.

The fashion industry has not been short of Asian ambassadors, such as Jennie at Chanel and Jisoo at Dior. However, it is rare to see the spotlight on the unsung heroes who work tirelessly behind the scenes. One commendable example of deeper engagement came from Moncler Genius' event in Shanghai, which featured prominent Chinese artists like Xu Bing, Wing Shya, and Leah Dou. Another notable collaboration was Loewe's partnership with Xiong Songtao, a master craftsman specializing in the ancient art of cloisonné. These instances demonstrate that brands can go beyond surface-level marketing when they genuinely invest in and highlight Asian talent.

Unfortunately, Asian representation at the top levels of major fashion houses remains scarce. Among the creative directors leading the top 30 luxury brands listed by Vogue Business, Sandra Choi of Jimmy Choo stands out as the sole Asian designer. This lack of diversity raises questions about the support brands provide to Asian talent. Are they commissioning works from Asian designers and photographers? Are they backing their runway shows? How are they promoting their unique visions? In London alone, there are numerous Asian designers making significant contributions, including Chet Lo, A Sai Ta, and Izzy Du. Their work deserves recognition and support from the fashion industry.

Beyond the realm of fashion, many pressing issues affect the Asian community, such as the rise in anti-Asian hate crimes during the pandemic and the ongoing challenges faced by LGBTQ+ individuals in many Asian countries. Brands possess vast resources and influence, and with this power comes responsibility. Engaging meaningfully with the community on a grassroots level is crucial. Instead of merely capitalizing on cultural moments, brands should demonstrate long-term commitment and genuine support. Real advocacy for the east and south-east Asian community would be far more impactful than simply producing cute advertisements for Lunar New Year.

Ultimately, fashion brands have an opportunity to make a lasting difference by fostering authentic connections with the Asian community. By highlighting underrepresented talents and addressing pertinent issues, they can move beyond tokenistic gestures and contribute positively to societal change. The potential for meaningful engagement is immense, and it is time for brands to seize this opportunity.

Vitamin K, though less recognized compared to vitamins C or D, plays a crucial role in maintaining overall health. This nutrient is vital for proper blood clotting, bone strength, heart health, and even brain function. Individuals who frequently consume cruciferous vegetables like broccoli, cauliflower, and Brussels sprouts are likely meeting their daily vitamin K requirements. Understanding the significance of this vitamin and incorporating it into one's diet can lead to numerous health benefits.

The importance of vitamin K extends beyond its lesser-known status among vitamins. It encompasses two main types: K1 and K2. Vitamin K1, predominantly found in leafy green vegetables, supports blood coagulation and bone health. On the other hand, vitamin K2, present in animal products and fermented foods, enhances the effectiveness of vitamin D while minimizing calcium-related risks. Recent research suggests that vitamin K may also contribute to cognitive health by potentially preventing Alzheimer’s disease. The synergy between vitamins K and D is particularly noteworthy, as they work together to bolster bone and cardiovascular health.

Vitamin K1 primarily originates from plant sources, especially dark leafy greens such as spinach and kale. Meanwhile, vitamin K2 is more commonly found in animal-based foods and fermented items like cheese and natto. Both forms play distinct yet complementary roles in the body. For instance, vitamin K1 aids in blood clotting and bone formation, while vitamin K2 ensures that calcium is properly utilized, thereby preventing excessive accumulation in arteries. The gut microbiome also contributes to vitamin K production, adding another layer to its availability within the body.

To maximize the benefits of vitamin D supplementation, healthcare providers often recommend pairing it with vitamin K. This combination ensures that the proteins synthesized by vitamin D are fully activated and accumulated, enhancing both efficacy and safety. Without sufficient vitamin K, the body might struggle to utilize vitamin D effectively, potentially leading to imbalances. Therefore, ensuring an adequate intake of both vitamins is essential for optimal health.

Incorporating a variety of natural, whole foods into one's diet can easily meet the recommended daily intake of vitamin K. Foods rich in this nutrient include leafy greens, cruciferous vegetables, and fermented products. By making informed dietary choices, individuals can support their overall well-being and maintain healthy levels of this essential vitamin. Additionally, the body's ability to store excess vitamin K in the liver provides a buffer against fluctuations in dietary intake, further emphasizing its importance in daily nutrition.