In the realm of instant photography, Polaroid stands as a legendary name. One of its standout products is the small and simple Go Generation 2, which holds the title of the world's smallest instant camera. Crafted from 30% recycled materials, it offers exceptional value at a super-low price. Currently, at Amazon, the Go Gen 2 is available for just £84.99 (was £129.99) when bundled with a twin pack of film and two accessories. It's important to note that if you don't opt for the bundle with additional accessories, you'll pay more.

The Only Potential Concern

The only potential sticking point is that the deal is specifically for the camera in black. If you have a preference for a more colorful option - the Go 2 is also available in blue, red, and white with various trims - you'll need to pay a bit more. Nevertheless, this bundle presents the first decent Black Friday instant camera deal I've come across this year. For instant photography fans, it's a great find amidst the otherwise slim pickings.

Part of Black Friday Camera Deals 2024

This saving is a part of the extensive Black Friday camera deals 2024. If you're interested in our wider deals coverage, be sure to check out our Black Friday deals live hub where the very best deals are regularly being posted.

Our Review of the Polaroid Go Gen 2

In our detailed Polaroid Go Generation 2 review, we gave this world's smallest instant camera a four-star rating. It truly is a super simple and small retro-inspired snapper, complete with a convenient self-timer and a creative double exposure mode. It uses Polaroid's Go film, which is smaller than other types but still packs that same retro charm, providing a different feel compared to Fujifilm Instax cameras. Film isn't cheap, especially Polaroid film, and it's essential to factor in this ongoing cost. We've put together a handy guide to help you get the most out of your instant camera and every photo you make. However, this bundle is a great starting point as it includes a twin pack of film.I've been on the hunt for instant camera Black Friday deals, and this one truly stands out. It would make an excellent festive holiday gift, especially as it comes with a Polaroid purpose-made photo album for Go-sized prints.

More Black Friday Sales in the UK

Amazon is offering up to 68% off toothbrushes and TVs. AO has savings on games consoles and appliances. Argos is providing up to 50% off toys, Lego, TVs, and gifts. Boots is offering up to 50% off Dyson, Oral-B, and Philips. Currys has early deals on TVs, appliances, and laptops. Dell has laptops, desktops, and monitors starting from £299. Dyson is offering up to £150 off. Ebay has up to 50% off refurbished tech. EE is offering up to £600 off Samsung and Apple. John Lewis is providing up to £300 off appliances and TVs. LG is offering £1,000 or more off TVs and appliances. Samsung is offering up to £600 off TVs, phones, and tablets. Very is offering up to 30% off phones, appliances, and clothing.

Google has recently made significant announcements regarding its search result display in the European Union. In response to continuous complaints about non-compliance with the Digital Markets Act (DMA), the company is set to conduct a "short test" of plain "blue link" style search results for hotel queries in three EU markets - Belgium, Estonia, and Germany. This move comes as part of the EU's efforts to ensure market contestability and enforce regulations.

Google's Search Changes and the EU's DMA - A Battle for Fairness

Impact on the Travel Vertical

Travel comparison sites have been vocal about Google's alleged attempts to circumvent its obligations. Google, on the other hand, claims that these search changes have penalized other players in the travel ecosystem. A significant drop of around a third (30%) in "direct booking clicks" to airlines, hotel operators, and small retailers has been observed. This indicates a potential shift in user behavior and a challenge for the travel industry.The DMA aims to prevent gatekeepers from abusing their market power. It will be interesting to see how the European Commission views Google's tactics in response to the DMA. The latest changes not only affect the travel vertical but also impact product searches and restaurants. Google believes that the proposed changes strike a balance between compliance and providing useful technology to European users.

Rival Display Units

Google's blog post announces changes in search result display, including expanded and equally formatted units for product searches, restaurants, flights, and hotels. Users will now have the choice between results that take them to Google rivals or directly to supplier or retailer websites. However, the blog post does not provide visual examples, leaving much to be determined.In addition, Google will introduce new ad units for comparison sites, but the details remain unknown. Travel aggregators have been critical of Google's initial DMA response, accusing the company of using various tactics to compete unfairly. Google argues that it is being forced to degrade the search experience to comply with the DMA.

Visual Rich Features and Their Impact

Google's visually rich feature for hotel search queries shows a map view of hotels with pricing info and links to featured hotel websites. This feature aims to drive search traffic directly to suppliers, potentially leaving comparison sites at a disadvantage. While some stakeholders are satisfied with these changes, others demand more, such as a complete ban on anything more sophisticated than a simple blue link.Google is reluctant to run the "blue link" test, claiming that it is being forced to do so by rivals. The test will remove some of the debated features and return to a more traditional "ten blue links" format. It is unclear how long the test will last, and once it ends, hotel search results will return to "normal" in this ever-changing context.Ultimately, it is up to the European Commission's DMA enforcers to determine what fair compliance looks like. Google is under pressure not only over this aspect of DMA compliance but also from privacy-focused search rival DuckDuckGo, which has urged the Commission to widen its investigation.We reached out to the Commission for a response, and EU spokeswoman Lea Zuber said, "All we can say is that we're currently assessing Google's compliance proposals."